Abu Dhabi-based media production company Pyramedia has been recognized by Twitter for its successful social media campaign of the Janadriyah festival held annually in Saudi Arabia.
Pyramedia was the media arm of the National Festival of Heritage and Culture in Janadriyah in 2018, managing the event’s public relations and promoting it on social media. Its work for Janadriyah has been published as a case study by Twitter on its website.
Pyramedia utilized Twitter as the main social media platform to promote the event and engage with the target audience. The campaign targeted the locals as well as others in the GCC countries.
There were 1.3 billion tweets worldwide and the Janadriyah hashtag trended in Saudi Arabia, the UAE and Egypt. Twenty-one local and international influencers participated in the trend by posting regular updates from the festival.
Pyramedia’s Twitter content reflected the extensive and diverse events, activities and exhibitors at the festival. To achieve this, a highly qualified team of photographers, graphic designers, and editors worked together to develop fresh and inspiring photos, videos and captions.
Nashwa Al-Ruwaini, CEO and board member of Pyramedia Group, said: “I have always been a fan of Twitter and I really believe it is one of the best ways to disseminate a message and create awareness for any event or brand. We witnessed spectacular success and engagement on the Twitter accounts for Janadriyah, which reflected in the number of tweets as well as in the increase of the footfall to the festival and followers. We are always working on curating the most effective social media campaigns and we are proud to impact Twitter world trends with our campaigns.”
