PR Arabia, a public relations and marketing communication agency specialized in the automotive sector, has announced the launch of the seventh edition of the PR Arabia Auto Award. Shell Saudi Arabia (Shell Helix motor oils) has renewed its sponsorship of the event to become an official partner.
Car enthusiasts wishing to take part in voting can visit the award website (www.praaa.org) to select their favorite cars. The final results will be announced by the end of March.
Walid Karanouh, managing director and awards supervisor, said: “We always take pride in the continuation and success of this award, which we always strive to develop in line with the changes in the automotive industry in the world.”
He added: “We are keen to keep abreast of the developments in the automotive market in Saudi Arabia, therefore, the award is a compass that determines the market orientation. The confidence, credibility and dynamism of the award led us to keep it up.”
In addition, the award mirrors our strong commitment to partnering with our customers in the automotive sector and its support services in order to enhance the automotive market and related industries in Saudi Arabia.”
The award comes in the wake of some major progress made in Saudi motorsports, with the Kingdom recently hosting two major events — the Race of Champions and the first round of the ABB FIA Formula E Championship.
