West Elm, the American home furnishing retailer, recently launched its spring 2018 collections that take inspiration from three distinct style stories within the company’s modern, pure and global styles.
The “Spark of Inspiration” collection goes within West Elm’s modern concept, the understanding of structure, while finding inspiration from avant-garde architectural design and atmospheric elements. It is best seen with a modern bed, featuring a soft-washed cotton bedding with accents of artful mixed stripe pillows and layered glass objects for a color pop in the room.
The collection exemplifies curved, rounded, layered shapes paired with opaque and transparent materials, creating an effortless balance and bringing the intangible to reality with an emphasis on comfort and functionality.
Focusing on material and textures, the “Second Nature” collection ranges from saddle leather to reclaimed wood and hand-woven baskets. Inspired by abandoned industrial buildings that artists took over in the 1960s, the pure story is evocative of the idea of industrial refinement and the juxtaposition of mixed materials.
Sofas upholstered in rugged leather rest on metal bases attached with smart industrial details. Cosy fringe, stitch and rug pillows are tossed about to soften the industrial feeling.
The “Art + Craft” collection is inspired by artisan traditions from around the world. Designers create hand-embroidered pillows, Balinese-patterned bedding, hand-painted pottery and colorful rugs.
Travel, specifically Indonesia and the island of Bali, heavily inspire West Elm’s global concept. Lush nature, rice fields, hilly green rain forests and blue waterfalls inspire a beautiful, calm and serene color palette. The long tradition of artisan craft, including batik printing, ikat weaving, stone carving and pottery, reflects a global inspiration. When this well-edited, eclectic artisan craft is paired with clean modern lines in furniture, that is where the magic happens.
Rooms are calm and peaceful with artful pops of color and pattern. Wood and leather-framed mid-century chairs with global rugs accenting the rooms are a great example.
The “Spark of Inspiration” collection goes within West Elm’s modern concept, the understanding of structure, while finding inspiration from avant-garde architectural design and atmospheric elements. It is best seen with a modern bed, featuring a soft-washed cotton bedding with accents of artful mixed stripe pillows and layered glass objects for a color pop in the room.
The collection exemplifies curved, rounded, layered shapes paired with opaque and transparent materials, creating an effortless balance and bringing the intangible to reality with an emphasis on comfort and functionality.
Focusing on material and textures, the “Second Nature” collection ranges from saddle leather to reclaimed wood and hand-woven baskets. Inspired by abandoned industrial buildings that artists took over in the 1960s, the pure story is evocative of the idea of industrial refinement and the juxtaposition of mixed materials.
Sofas upholstered in rugged leather rest on metal bases attached with smart industrial details. Cosy fringe, stitch and rug pillows are tossed about to soften the industrial feeling.
The “Art + Craft” collection is inspired by artisan traditions from around the world. Designers create hand-embroidered pillows, Balinese-patterned bedding, hand-painted pottery and colorful rugs.
Travel, specifically Indonesia and the island of Bali, heavily inspire West Elm’s global concept. Lush nature, rice fields, hilly green rain forests and blue waterfalls inspire a beautiful, calm and serene color palette. The long tradition of artisan craft, including batik printing, ikat weaving, stone carving and pottery, reflects a global inspiration. When this well-edited, eclectic artisan craft is paired with clean modern lines in furniture, that is where the magic happens.
Rooms are calm and peaceful with artful pops of color and pattern. Wood and leather-framed mid-century chairs with global rugs accenting the rooms are a great example.
