DUBAI: Merkle, Dentsu’s customer experience management company, has been appointed by Sacred Groves to manage its communications and engagement strategy for its online programs.

Sacred Groves is a start-up social enterprise that aims to enable millions of environmentally aware people and companies to support natural habitats all over the world.

Merkle’s remit is to develop a marketing strategy that attracts this target audience to the platform.

By building a strategy that helps to drive brand awareness and build long-lasting relationships with consumers, Merkle and Sacred Groves will lay the path for the conservation of at least 100,000 acres of natural habitats by 2025.

“Our aim is to leverage the latest technologies, analytics, conservation management practices and marketing solutions to reach out to environmentally sensitive individuals and companies all over the world. We are confident that with the deep commitment of Merkle to further the global Climate Change agenda, we will be able to create sustainable value for everyone,” said Vikram Krishna, founder of Sacred Groves.

“We’re excited to partner with Sacred Groves to develop the aspirations of local communities in supporting sustainable community programs. This partnership only amplifies Dentsu’s sustainability strategy further in the MENA region, as we aim to decarbonize the digital economy by achieving net zero emissions by 2030 and helping 1 billion people to make more sustainable choices,” said Vimal Badiani, head of Merkle, MENA.