Jordan attracts tourists with the promise of adventure

Hikers explore the scenery in Umm Qais in northern Jordan with views of the Golan Heights and Sea of Galilee. (Baraka)
Updated 14 September 2017

Jordan attracts tourists with the promise of adventure

AMMAN: From the guesthouse roof, the panorama takes in three countries, meandering from the ruins of ancient Gadara on a Jordanian hilltop, over the Sea of Galilee with the city of Nazareth visible in the distance, and across green fields to the Golan Heights.
It’s one of the main reasons visitors make their way up to the small village of Umm Qais in north Jordan, which is also home to one of the Decapolis cities of ancient Rome.
Yet few stay overnight and the village derives little profit from those coming to take in its extraordinary sites. Most tourists dash up on a day trip from Amman before making their way down to Petra, according to Roddy Boyle, Lodge Manager at Beit Al Baraka guesthouse.
“The destinations in the south (Petra, Aqaba, the Dead Sea) are more publicized, but Umm Qais is quite unique, there’s nothing like it in Jordan,” said Boyle, who has spent a year living among the community here and experiencing Jordanian hospitality firsthand.
Visitors planning to take in Jordan’s Roman ruins would more likely head to Jerash just outside Amman, rather than making the 90-minute drive up to Umm Qais in the north, put off perhaps by its proximity to the border with Syria.
There seemed little call for tourist accommodation in the village, but Baraka, the sustainable tourism company behind Beit Al Baraka guesthouse, is determined to push Umm Qais higher up the visitor agenda and harness the area’s tourism potential for the benefit of the local community.
“By creating a cluster of tourism experiences, we have been able to increase the length of stay of visitors in Umm Qais from an average of two hours to two days,” said Muna Haddad, Managing Director at Baraka.
“The benefit goes both ways,” she added, with travelers gaining an opportunity to interact with local Jordanians while contributing to the creation of much-needed jobs in the area.
So far, the project has impacted 38 families, who have taken up employment as guides, cooks and farmers on activities from hiking and cycling to bee-keeping and camping.
The project feeds into the 2017-2021 National Tourism Strategy, which outlines Jordan’s aims to attract more tourists to the country and increase the sector’s revenues while responding to the requirements of each governorate to drive growth at the local level.
Regional turmoil has hit Jordan’s tourism industry hard in recent years, but the industry is showing signs of recovery. Ministry of Tourism figures indicated a 10.5 percent increase in the first five months of 2017 compared to the same period last year.
With tourism revenues up 14.5 percent in the first half of 2017, buoyed by new growth markets, including North America and Europe, Jordan is positioning itself for a comeback, promoting lesser-known sights alongside the headline attractions.
In particular, the Jordan Tourism Board (JTB) is developing a new adventure tourism strategy to promote the country as a destination for climbing, hiking, diving, canyoneering and other outdoor pursuits.
“We’re trying to break the stereotype that equates Jordan with Bedouin tribes, Petra and deserts,” said Hakim Ahmad Al-Tamimi, head of the Adventure Tourism Department at JTB. The focus now, he said, is on “mountains, greenery and waterfalls.”
The department is also publicizing existing action-adventure events, such as the annual Dead to Red race, a 242-kilometer relay running from the Dead Sea to the Red Sea in Aqaba, and the Full Moon Marathon in Wadi Rum, one of Jordan’s most spectacular landscapes,
A grant has also been given to the Jordan Trail Association (JTA) to market a new 400-mile hiking route that runs from the top of the country to the bottom.
“It’s a great way to experience the real Jordan,” said Bashir Daoud, General Manager at the Jordan Trail Association. The route passes through 52 local villages and organisers are working to engage communities with homestays and cooking experiences among other tourism-related enterprises.
“This is the other side of tourism that you don’t get to see. Visitors can go in and interact directly with locals, meet Bedouin people and see a different way of life,” Daoud added.
JTA is also working with The Royal Society for the Conservation of Nature (RSCN) in Jordan to pass through a greater number of national parks and “show tourists more of Jordan’s best side.”
To illustrate the scope of Jordan’s unsung attractions, JTB recently launched a series of promotional videos that take viewers on hikes through deep desert canyons, abseiling down 100-foot waterfalls, climbing to the summits of Wadi Rum peaks and winding along the forest trails of verdant Ajloun in the north.
The campaign taps into a broader global trend towards adventure tourism, with Middle East countries like Jordan poised to take advantage of people’s desire to head off the beaten track in lesser-known locations.
“The demand for experiential and meaningful travel is growing, and Jordan is at the forefront of this movement,” said Haddad.


Saudi energy giant to invest $3bn in Bangladesh’s power sector

Updated 22 October 2019

Saudi energy giant to invest $3bn in Bangladesh’s power sector

  • Experts say deal will usher in more economic and development opportunities for the country

DHAKA: Saudi Arabia’s energy giant, ACWA power, will set up an LNG-based 3,600 MW plant in Bangladesh after an agreement was signed in Dhaka on Thursday.

The MoU was signed by ACWA Chairman Mohammed Abunayyan and officials from the Bangladesh Power Development Board (BPDB), officials told Arab News on Monday.

According to the agreement, ACWA will invest $3 billion in Bangladesh’s energy development sector, of which $2.5 billion will be used to build the power plant while the rest will be spent on an LNG terminal to facilitate fuel supply to the plant. Under the deal, ACWA will also set up a 2 MW solar power plant.

In recent months, both countries have engaged in a series of discussions for investment opportunities in Bangladesh’s industry and energy sectors. 

During the Saudi-Bangladesh investment cooperation meeting in March this year, Dhaka proposed a $35 billion investment plan to a high-powered Saudi delegation led by Majed bin Abdullah Al-Qasabi, the Saudi commerce and investment minister, and Mohammed bin Mezyed Al-Tuwaijri, the Saudi economy and planning minister.

However, officials in Dhaka said that this was the first investment deal to be signed between the two countries.

“We have just inked the MoU for building the LNG-based power plant. Now, ACWA will conduct a feasibility study regarding the location of the plant, which is expected to be completed in the next six months,” Khaled Mahmood, chairman of BPDB, told Arab News.

He added that there are several locations in Moheshkhali, Chottogram and the Mongla port area for the proposed power plant.

“We need to find a suitable location where the drift of the river will be suitable for establishing the LNG plant and we need to also consider the suitability of establishing the transmission lines,” Mahmood said.

“It will be either a JV (Joint Venture) or an IPP (Independent Power Producer) mode of investment, which is yet to be determined. But, we are expecting that in next year the investment will start coming here,” Mahmood said.

BPDB expects to complete the set-up process of the power plant within 36 to 42 months.

“We are in close contact with ACWA and focusing on the successful completion of the project within the shortest possible time,” he said.

Abunayyan said that he was optimistic about the new investment deal.

“Bangladesh has been a model for the Muslim world in economic progress. This is our beginning, and our journey and our relationship will last for a long time,” Abunayyan told a gathering after the MoU signing ceremony.

Economists and experts in Bangladesh also welcomed the ACWA investment in the energy development sector.

“This sort of huge and long-term capital investment will create a lot of employment opportunities. On the other hand, it will facilitate other trade negotiations with the Middle Eastern countries, too,” Dr. Nazneen Ahmed, senior research fellow at the Bangladesh Institute of Development Studies (BIDS), told Arab News.

She added that Bangladesh needs to weigh the pros and cons before finalizing such contracts so that the country can earn the “maximum benefits” from the investment.

“It will also expedite other big investments in Bangladesh from different countries,” she said.

Another energy economist, Dr. Asadujjaman, said that Bangladesh needs to exercise caution while conducting the feasibility study for such a huge investment.

“We need to address the environmental aspects, opportunity costs and other economic perspectives while working with this type of big investment. Considering the present situation, the country also needs to focus on producing more solar energy,” Dr. Asadujjaman told Arab News.