Brands, celebs and iconic sites go pink to mark Breast Cancer Awareness Month

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The White House in Washington has kept to its almost decade-old tradition and turned pink . (File photo: AP)
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The Eiffel Tower is illuminated in pink on September 27, 2017 in Paris. (AFP)
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The Milan gothic cathedral is illuminated in pink to raise awareness in the fight against breast cancer, in Milan, Italy, Wednesday, Sept. 27, 2017. (AP)
Updated 08 October 2017

Brands, celebs and iconic sites go pink to mark Breast Cancer Awareness Month

LONDON: Pink October is underway as events organized by charities, brands and governments around the world mark breast cancer awareness month.
This global health movement has grown to become one of the most highly anticipated months in the annual events calendar around the world.
Fashion and lifestyle merchandise lead the pink trend and this year is no different.
With an emphasis on encouraging men and women to incorporate pink into their fashion choices, the campaign aims to raise awareness of early breast cancer detection as well as to fundraise for essential life-saving research into the disease.
US singer Alicia Keys and designer Stella McCartney are leading the pink fashion revolution this year. The two giants in the music and fashion industries have teamed up to launch a lingerie line — the limited edition Ophelia Whistling set in Japanese “Poppy Pink” lace. The funds from sales of the line will be divided between two charity initiatives important to the women who have both had family members affected by breast cancer.
For Alicia Keys, the focus is the Memorial Sloan Kettering Breast Examination Center of Harlem — the district in which she was born and raised in New York. For McCartney it is the Linda McCartney Center, which is part of Royal Liverpool University Hospital and was set up in her late mother’s name in 2000.
In a video, both the designer and musician talk about the disease and how they have both been affected by it.

Breast Cancer Awareness Month has grown since it was launched more than 25 years ago. Some of the events have provided a pink spotlight on the crucial cause.
The night sky has been turning pink as iconic landmarks around the world have been illuminated to generate awareness about breast cancer and the importance of early detection.
The White House in Washington has kept to its decade-old tradition and turned pink at the start of the month in a ceremony that was first initiated by President George W. Bush in 2008.
Tweeting from the house, Melania Trump said:

Meanwhile, in the English county of Herefordshire the Madley Earth Station is beaming out a pink ray of light to mark the month.
Another striking example is being showcased at the Pennsylvania state Capitol East Wing Fountain. The fountain is flowing pink-dyed water throughout the entire month of October to serve as a reminder to all women of the importance of mammograms and early detection.
This year’s breast cancer awareness month coincides with the 25th anniversary of the pink ribbon, a powerful symbol for millions of people affected by the disease and one that Arab News is championing on its print masthead throughout the month.
Breast cancer awareness month has been developed by major charities to raise awareness and funds for breast cancer education, research and prevention, along with support to those who suffer from the disease.
Breast Cancer Care was the first UK charity to adopt the pink ribbon, providing the country with a much-needed shortcut to talking about breast cancer and establishing it in the hearts and minds of the nation.
Talking to Arab News, Samia Al-Qadhi, chief executive of Breast Cancer Care, explains the significance of the campaign over the years.
“It sends a powerful message and is responsible for making millions of women more ‘breast aware’ and catapulting awareness of breast cancer into the mainstream.
“Today, more people than ever are surviving, but the reality is that every 10 minutes someone new is told they have breast cancer. There’s never been a greater need for our life-changing support both for today and tomorrow. We can help women and men feel more in control,” she added.
As breast cancer awareness month continues, expect to see a lot more of the color pink in the coming days. Creating awareness for women to be able to detect the signs and symptoms of breast cancer sooner can make all the difference in more effective treatment and, ultimately, save more lives.


Jane Fonda returns to civil disobedience for climate change

Updated 19 October 2019

Jane Fonda returns to civil disobedience for climate change

  • Jane Fonda plans to get arrested every Friday to advocate for urgent reduction in the use of fossil fuels
  • Getting arrested in 2019, poses some entirely new challenges: Fonda

WASHINGTON: Inspired by the climate activism of a Swedish teenager, Jane Fonda says she’s returning to civil disobedience nearly a half-century after she was last arrested at a protest.
Fonda, known for her opposition to the Vietnam War, was one of 17 climate protesters was arrested Friday at the US Capitol on charges of unlawful demonstration by what she called “extremely nice and professional” police. Fellow actor Sam Waterston was also in the group, which included many older demonstrators.
Now 81, Fonda said she plans to get arrested every Friday to advocate for urgent reduction in the use of fossil fuels. She hopes to encourage other older people to protest as well.
Getting arrested in 2019, poses some entirely new challenges, Fonda told The Associated Press in an interview.
These days, “they use white plastic things on your wrists instead of metal handcuffs, and that hurts more,” she said.
“The only problem for me is I’m old,” Fonda said. After her first arrest last week, she had trouble getting into the police vehicle because she was handcuffed behind her back and “had nothing to hang on to.”
On Friday, Fonda emerged from a cluster of officers and stepped smartly into the police wagon, her hands cuffed in front of her.
“Thanks, Jane!” some of the protesters called out.
“What would you tell President Trump?” someone in the crowd yelled to her earlier, as she and other protesters stood on their platform in front of the Capitol.
“I wouldn’t waste my breath,” she shouted back, drawing laughter.
The rally drew at least a couple of hundred people, young and old.
While Fonda has taken part in many climate demonstrations, she said Greta Thunberg’s mobilization of international student strikes and other activism, along with the climate writing of author Naomi Klein, prompted her to return to courting arrests for a cause.
Fonda cannot remember precisely which cause led to her last arrest in the 1970s.
She said her target audience now is people like her who try to cut their plastic use and drive fuel-efficient cars, for instance, but otherwise “don’t know what to do and they feel helpless,” she said. “We’re trying to encourage people to become more active, across the age spectrum.”
Especially in the US, young people appear to be driving many of the protests and rallies demanding government action on climate change, University of Maryland sociologist Dana Fisher said.
Nearly half of the people who turned out for a September climate protest in Washington were college age or younger, and a quarter were 17 or younger, for instance, Fisher said. Most were female.
On the other hand, it was older, white females who turned out for earlier protests during the Trump administration, like the women’s marches, Fisher noted.
“There’s a whole group of very activated, middle-age white women. They woke up after the election, and they haven’t gone back to bed,” Fisher said.
So far, those people have not been involved in the youth climate movement. Fonda’s efforts could “get them out there,” Fisher said.
If her efforts misfire, Fisher added, the older people risk making the movement look uncool.
Asked how she would answer any young climate activist who complained of being co-opted, Fonda said, “I would hug them.”
And she did just that with some of the teenagers and other young activists she invited up to the stage to speak.
“It’s a good thing that Jane is doing, to try to shift the paradigm so it’s not just falling on young people” to rally the public on fossil fuel emissions, said Joe Markus, a 19-year-old Washington-area student attending Friday’s protest.
Leslie Wharton, 63, from Bethesda, Maryland, sat out the Vietnam War protests that drew out Fonda. She came out Friday as part of a group calling itself Elders Climate Action.
Lots of people of all ages are worried about climate change and want to do something, Wharton said, but “us elders are retired or part-time. We can take the time.”