JEDDAH: Ever had a great business product but lacked the means to properly promote it? Crate is a store in Jeddah that offers shelf-space-for-rent to local startups and online businesses. As online startups in Saudi Arabia increase, Crate is offering an alternative to the increased competition of online businesses found on Instagram. It provides a platform for wider exposure of business brands within the retail-market niche. The aim is to promote and advise online businesses on the appropriate government steps and protocols that coincide with labor laws in Saudi Arabia, while professionally guiding them through the process of establishing, managing and operating their own store independently.
High startup costs make it difficult for new businesses to establish their own store from the beginning. Crates’ business model has been structured to position itself in the middle of a startup’s lifecycle, between the stage of solely being an online business and the opening of a store. Crate has capitalized on the influx of social-media businesses and has found a gap in the market for new businesses to dip their toes into the retail market and get a feel for how their product is received by reaching local consumers on a larger scale.
Location: Al-Salamah, Jeddah