Digital signage industry in KSA to gain market share

According to industry experts International Expo-Consults (IEC), Masonlite and LG, digital signage offers huge opportunities for growth in Saudi Arabia and the MENA region. The digital signage market in this region is a very mature digital network. Unlike most industries where technology is being imported from the rest of the world, many digital signage strategy concepts, designs and initiatives are coming from the region. IEC is the organizer of the largest signage, graphics and imaging exhibition in the MENA region — SGI Dubai.
Sunil Purushothaman, general manager, Masonlite, said: “Digital signage gives more mileage than static signs and therefore plays an important part in drawing the attention of customers.
“Whether it is kiosks or wall screens, digital signage has such an impact on the viewer that, it leaves a long-lasting impression and conveys the message in a most effective manner.”
Digital signage uses less power compared to conventional signage and emits less pollution. Digital signage powered by solar panels will be the ultimate achievement for the future.”