Saudi Arabia celebrates Environment Day to beat air pollution

Jubail is home to a company that won the environmental initiative award after recycling 60,000 tons of waste in 2015. (SPA)
Updated 17 June 2019

Saudi Arabia celebrates Environment Day to beat air pollution

  • The commission had an initiative registered with the National Transformation Program 2020 to recycle 57 percent of the industrial waste

JUBAIL: The Royal Commission for Jubail and Yanbu celebrated World Environment Day for the fifteenth time, with an event called “Beat Air Pollution,” organized at Al-Fanateer Cultural Center in Jubail’s industrial city. 
The event included an environmental exhibition during which the commission recognized and rewarded companies with the best environmental performances in 2018.
“This event focuses on the environmental challenges facing industrial activities globally, which are considered a great source of pollution, as well as other factors that have a greater impact such as agriculture, transport, sand storms, volcanic eruptions and forest fires,” said the director of the Royal Commission’s Environmental Control Department, Owayed Al-Rashidi.
“The celebration aims at highlighting these experiences and spreading information regarding the role of industry in mitigating pollution,” he added, noting “corporations in Jubail’s industrial city have received numerous international prizes in the fields of sustainability and environmentalism.
“Jubail is home to a company that won the environmental initiative award after recycling 60,000 tons of waste in 2015. The commission values such companies and it will try to honor them and support sustainability in the city.

HIGHLIGHTS

•The theme for 2019, ‘Beat Air Pollution,’ is a call to combat this global crisis.

• The celebration of this day provides an opportunity to broaden the basis for an enlightened opinion and responsible conduct.

• Since it began in 1974, it has grown to become a global platform for public outreach that is widely celebrated in more than 100 countries.

“Companies with the best environmental performance are all on the right path. They are resorting to the best modern technologies and respecting the Kingdom’s environmental sustainability standards, which made it hard for us to reward some and not others.
“The commission has set environmental sustainability standards in order to improve technologies needed to recycle industrial waste, now considered a vital resource and a pillar of the national economy,” Al-Rashidi continued.
“Industrial waste is now being used in ‘downstream’ industries. We currently have 10 companies that recycle industrial waste in Jubail, where we reached a recycling capacity of 56 percent in 2018, and we are seeking to raise it to 58 percent.
“The commission had an initiative registered with the National Transformation Program 2020 to recycle 57 percent of the industrial waste. In fact, we will achieve almost 60 percent, and will go even higher after 2020.”


Misk journeys into the past to celebrate Saudi Arabia’s national day

Updated 23 September 2020

Misk journeys into the past to celebrate Saudi Arabia’s national day

  • The journey begins at dawn from Turaif district in Diriyah
  • The campaign will shed light on historical locations

JEDDAH: In celebration of the 90th Saudi National Day, the Misk Foundation has launched a campaign highlighting the Kingdom’s heritage, featuring a video, cinema advertisement and a bicycle race through some of the country’s key historical sites.

The campaign will shed light on historical locations and the influential people who helped build the Kingdom. It also aims to highlight the country’s current development and prosperity.

The foundation, represented by Manga Productions, has collaborated with the King Abdul Aziz Foundation for Research and Archives and the Japanese advertising agency Centean to produce “Al-Auja” video, which tells the history of the Kingdom by highlighting heroic figures from the past.

As a first-of-a-kind project, it also documents the Kingdom's history for future generations, including efforts by the founder King Abdul Aziz to unify the country. 

Misk Foundation also released a video clip, “Rasimeen Auloumana,” which focuses on the growth, prosperity and mega-projects in the Kingdom today, while also documenting the population’s achievements and hopes.

The video takes viewers on an imagined journey by the nation’s founder as he discovers the Kingdom’s modern achievements.

The journey begins at dawn from Turaif district in Diriyah, the historical and geographical center of Saudi Arabia, where the first Saudi state was established.

King Abdul Aziz visits cities including King Abdullah Economic City, Umluj, Al-Ula and Jeddah before returning to Riyadh as he did in the past when he conquered the city with an army of only 63 men.

The campaign logo features King Abdul Aziz riding his horse, Obayya, and an imitation of the ruler’s handwriting based on his signature.

The title of the video clip is a quote from the poem of the Saudi traditional dance “Najd Shamat.”

The foundation’s celebrations will end next Wednesday with a bicycle race through key historical sites that the founder passed through during the conquest of Riyadh.

Participants will begin the journey from four sites — Abu Makhrouq Mountain, Manakh King Abdul Aziz Park, the Red Palace and Diriyah governorate — before meeting at the final gathering station, Al-Masmak Fortress.

Abu Makhrouq Mountain was a landmark for trade convoys heading to Riyadh, as well as being a park for the founder and local people.

Films produced for the national day are part of Misk’s visual productions on cultural and national events.

The foundation released several popular films, such as “Hal Al-Auja” and “Kol Meter Murabba’,” for last year’s national day, in addition to “Khuddam Al-Haram” and “Misk Al-Masha’ir” during the last two Hajj seasons.