Saudi Arabia celebrates Environment Day to beat air pollution

Jubail is home to a company that won the environmental initiative award after recycling 60,000 tons of waste in 2015. (SPA)
Updated 17 June 2019

Saudi Arabia celebrates Environment Day to beat air pollution

  • The commission had an initiative registered with the National Transformation Program 2020 to recycle 57 percent of the industrial waste

JUBAIL: The Royal Commission for Jubail and Yanbu celebrated World Environment Day for the fifteenth time, with an event called “Beat Air Pollution,” organized at Al-Fanateer Cultural Center in Jubail’s industrial city. 
The event included an environmental exhibition during which the commission recognized and rewarded companies with the best environmental performances in 2018.
“This event focuses on the environmental challenges facing industrial activities globally, which are considered a great source of pollution, as well as other factors that have a greater impact such as agriculture, transport, sand storms, volcanic eruptions and forest fires,” said the director of the Royal Commission’s Environmental Control Department, Owayed Al-Rashidi.
“The celebration aims at highlighting these experiences and spreading information regarding the role of industry in mitigating pollution,” he added, noting “corporations in Jubail’s industrial city have received numerous international prizes in the fields of sustainability and environmentalism.
“Jubail is home to a company that won the environmental initiative award after recycling 60,000 tons of waste in 2015. The commission values such companies and it will try to honor them and support sustainability in the city.

HIGHLIGHTS

•The theme for 2019, ‘Beat Air Pollution,’ is a call to combat this global crisis.

• The celebration of this day provides an opportunity to broaden the basis for an enlightened opinion and responsible conduct.

• Since it began in 1974, it has grown to become a global platform for public outreach that is widely celebrated in more than 100 countries.

“Companies with the best environmental performance are all on the right path. They are resorting to the best modern technologies and respecting the Kingdom’s environmental sustainability standards, which made it hard for us to reward some and not others.
“The commission has set environmental sustainability standards in order to improve technologies needed to recycle industrial waste, now considered a vital resource and a pillar of the national economy,” Al-Rashidi continued.
“Industrial waste is now being used in ‘downstream’ industries. We currently have 10 companies that recycle industrial waste in Jubail, where we reached a recycling capacity of 56 percent in 2018, and we are seeking to raise it to 58 percent.
“The commission had an initiative registered with the National Transformation Program 2020 to recycle 57 percent of the industrial waste. In fact, we will achieve almost 60 percent, and will go even higher after 2020.”


Sunsilk’s Color Run returns to Riyadh

‘The Happiest 5k on the Planet’ is set to turn Riyadh colorful on Oct. 26. (Photos/Supplied)
Updated 16 October 2019

Sunsilk’s Color Run returns to Riyadh

  • The General Entertainment Authority is bringing The Color Run back to the Kingdom following the success of the Alkhobar event

RIYADH: The Color Run presented by Sunsilk is returning to Saudi Arabia! The countdown to “The Happiest 5k on the Planet” is on, with The Color Run bursting onto the streets of Riyadh on Oct. 26.
The event is part of the GEA’s efforts to attract top entertainment to Saudi Arabia. The Color Run — now the largest running series in the world — will be making its vibrant return to the Kingdom’s two biggest cities, with over 15,000 expected to participate in each location.
The Riyadh event follows the Kingdom’s extremely popular inaugural Color Run, which took place in Alkhobar in March and saw over 10,000 people run, jog, walk and skip their way along the 5 km course.
To date, The Color Run has been hosted in more than 40 countries with over 7 million runners participating in the event. It is untimed and sees thousands of participants covered from head to toe in an array of different colors throughout the course before collecting their medals at the finish line. The only rule is that those taking part must cross the finish line covered in color and have fun while doing it!
The non-competitive run is not only an opportunity to create perfect memories — and Instagram posts — but also serves as a celebration of health, happiness and individuality. The GEA, a core pillar under the Saudi government, is supporting the event as part of its continued efforts to enrich the lifestyle of residents as part of the Kingdom’s Vision 2030 reform plans and in line with the nation’s Quality of Life Program 2020.
The first of the upcoming events will be hosted as part of Riyadh Season, considered to be the biggest entertainment event in the capital city, with activities catering to sports, music, theater, fashion and much more.

FASTFACT

Tickets available at ksa.thecolorrun.com, children go free!

Ahmed Al-Mehmadi, executive director of communications at the GEA said: “We are thrilled to be bringing The Color Run presented by Sunsilk to Riyadh. We witnessed an incredible turnout in Alkhobar and we have every confidence this event will attract even more people who want to engage in a healthy activity that combines fun and exercise. Its vibrancy matches the aims of the GEA and the Quality of Life Program 2020 objectives to support and create new options that boost participation across cultural, entertainment and sports activities.”
Kristen Biegler, spokesperson for The Color Run said: “Since its inception in 2012, The Color Run has had become a global phenomenon, and we are very excited to be returning to Saudi Arabia. The response in Alkhobar was truly amazing and we are extremely excited to bring ‘The Happiest 5k on the Planet’ to Riyadh. Our top rule is that everyone has fun — it is up to you whether you run, jog, walk or even skip your way to the finish line.”
Once the 5 km is over, the fun will continue at the Finish Festival, a larger-than-life celebration equipped with music, dance-offs, fun and games and massive color throws, which create millions of vivid color combinations!