Tourism chiefs salute fashion designer for holding son’s wedding in Lebanon

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Elie Saab. (Reuters file photo)
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Elie Jr. and Christina Mourad. (Social media)
Updated 23 July 2019

Tourism chiefs salute fashion designer for holding son’s wedding in Lebanon

  • The tourism leader said the situation was to do with Lebanese ego, but he emphasized that wedding parties held in Lebanon could be better than those staged abroad on all levels

BEIRUT: Lebanese fashion designer Elie Saab has been hailed by tourism chiefs for staging his son’s lavish wedding reception on home turf.
The influential Syndicate of Owners of Restaurants, Cafés, Night-Clubs and Pastries in Lebanon saluted Saab “for holding the wedding party of his son, Elie Jr., and the Lebanese bride, Christina Mourad, in Lebanon instead of abroad, as do tens of Lebanese leaders and lords.
“Holding wedding parties abroad has deprived the tourism sector as well as other sectors in Lebanon of important revenues that can revive the national economy,” the syndicate said.
The nonprofit body that represents restaurateurs, added that the glittering event had “turned the country into a huge wedding attended by more than 3,000 guests from inside and outside Lebanon.
“People shared their joy on social media, communicating Lebanon’s image of civilization and tourism to the world. This wedding filled Lebanese hotels, restaurants and nightclubs and stirred the economic cycle for more than 10 days before and after the wedding. We salute the man who loves peace and Lebanon a thousand times.”
Jean Abboud, president of the Association of Travel and Tourist Agents in Lebanon (ATTAL), told Arab News: “The syndicate’s stance comes in response to a phenomenon that emerged a few years ago. Distinguished people have been holding lavish weddings for their children abroad, where they spend millions of dollars. This has not only been done by politicians, but also businessmen and senior employees, as if it has become a trend or an added value.”
The tourism leader said the situation was to do with Lebanese ego, but he emphasized that wedding parties held in Lebanon could be better than those staged abroad on all levels. “We have outstanding wedding planners who get employed to plan weddings abroad,” he added.
Abboud pointed out that the tourist season in Lebanon this year had so far been promising with the number of visitors from GCC countries, and especially Saudi Arabia, up on 2018 figures. He added that the 2019 draft budget approved by Parliament last week had not put “any burdens on the tourism sector.”
Chairman of the Hotel Owners Association in Lebanon, Pierre Al-Ashkar, estimated the cost of wedding parties held by Lebanese people abroad to be around $400 million, including hotel accommodation, purchases and transportation, in addition to the expenses of the wedding itself.
He said: “There is no longer a difference between politicians and businessmen who choose to hold their children’s wedding parties abroad. It is true that these weddings are no more than a few hundred, but their expenses are huge and, therefore, deprive Lebanon of this money.”
Al-Ashkar pointed out that the number of tourists choosing Lebanon this summer had risen, highlighting a significant 30 percent increase in the proportion of visitors from Europe.
“However, the number of tourists from GCC countries, especially Saudi Arabia, has not been as we had wished,” he added.
“Maybe this is because these tourists, who have not been visiting Lebanon for five to seven years, now have business in other countries or investments in tourist places outside of Lebanon, especially as some countries now offer incentives to attract tourists carrying certain passports and residence permits.”


The MENA fashion designers dressing up social causes

Updated 24 August 2019

The MENA fashion designers dressing up social causes

  • How designers in the MENA region are making a different kind of fashion statement
  • The ethical fashion movement is spreading to the Middle East and North Africa

CAIRO: Fashion is about far more than just trendy outfits. The growing demand for ethical clothing is one example of how designers are seeking to leave a legacy beyond the runway.

The ethical fashion movement is spreading to the Middle East and North Africa. Recent initiatives include Talahum by UAE-based designer Aiisha Ramadan, who created coats that transform into sleeping bags for disadvantaged and refugee communities living without proper shelter.

In 2016, Cairo hosted ICanSurvive, an event to commemorate World Cancer Day. As part of the project, 32 cancer survivors were paired with fashion designers to help them create the outfit of
a lifetime.

“I consider this to be one of my biggest achievements,” said Egyptian couturier Ahmed Nabil, 28, one of the volunteers at ICanSurvive. “I still can’t let go of the moment I saw her crying from happiness when she got to wear her outfit at the event.”

Though a transformational experience for Nabil, this was not his first attempt at thought-provoking designs. He was only 23 when he launched his company, Nob Designs, in 2014 to begin a journey of exploration by designing clothes for unconventional causes and experimental concepts.

The company sells a diverse set of fashion pieces with designs that aim to inspire conversation. Nabil’s creations are much like art pieces at a gallery, but instead of being displayed on canvas, they are exhibited on t-shirts, tops, dresses and abayas.

His latest collection combines street fashion inspired by underground culture with Arabic calligraphy. The Halal Project endeavors to blur the lines between conservative and edgy to demonstrate that fashion designs can be accessible to anyone.

“It’s all about the idea of accepting one another regardless of differences,” Nabil said. “My main aim for this project is a call for all people to peacefully coexist.”

Nabil added that the shift towards tolerance is not something that just the general public needs to work on. Fashion designers themselves are sometimes biased in their perceptions.

Many millennial designers, particularly in Egypt, remain wary of exploring modest fashion, despite the trend’s rising popularity. Sometimes it is because they want to avoid defining themselves as conservative instead of being considered modern and trendy.

Fellow Egyptian designer Sara Elemary, who has been running her Sara Elemary Designs label for nearly a decade, agrees.

“Modesty is a big thing in Egypt. I can’t understand why they are neglecting it,” she said. “A woman doesn’t have to be in a headscarf to wear modest clothing. There are so many famous designers for whom modesty plays a big role in
their work.”

Meanwhile, events such as Dubai Modest Fashion Week have been promoting the concept and encouraging budding designers in the region to consider this trending domain.

“I believe that there’s a problem with modest fashion, but over the past two years, that issue has started to diminish as designers have incorporated more modest designs in their collections,” Nabil said.

The next step for him is getting into the couture domain with his long-awaited project, Nob Couture. The look of the new collection is still a mystery, but he seems determined to continue sending messages and starting discussions through his designs, which he said are inspired by his life experiences.

As for designers in the region, the time is ripe for them to start supporting the causes they believe in through their work. Whatever topic or fashion style they decide to pursue, they need to be fearless in triggering conversation in the Arab world with their creations.