Saudis switch from TV to mobile video

A man records a video with his phone in Berlin, Germany, August 24, 2019. (REUTERS)
Updated 26 August 2019

Saudis switch from TV to mobile video

  • Short online films are watched most during the traditional primetime TV slot between 5pm and 11pm, for an average of 53 minutes

RIYADH: More Saudis watch short online videos than traditional TV, a new study suggests. Researchers found that more than 85 percent of Saudis viewed videos lasting less than 10 minutes at least once a day. Eight out of 10 watched premium professional short films every day, while only seven out of 10 watched traditional TV every day.
Short online films are watched most during the traditional primetime TV slot between 5pm and 11pm, for an average of 53 minutes.
Of those surveyed, 93 percent said mobile video helped them discover new and unique content, and 91 percent said it stimulated their minds, put them in a positive mood and gave them a chance to take a break from their daily lives.
“Saudis are some of the most avid short-form video consumers in the world,” said Andy Pang, head of international marketing science at Snapchat, the multimedia messaging app, which commissioned the survey.

HIGHLIGHT

A new study shows that while more video is being consumed than ever before in the Kingdom, there are major changes in viewing habits.

“With one of the highest levels of mobile Internet penetration, and one of the highest social messaging and media usage rates in the Middle East, Saudi Arabia is poised for a mobile, short-form expansion that may even eclipse more established markets.”
For the survey, Snapchat commissioned the National Research Group, an independent market research company, to conduct a representative study of 869 Saudis.

 


Saudi rural tourism recovers after months of forced isolation

Updated 11 July 2020

Saudi rural tourism recovers after months of forced isolation

  • Saudis turn to domestic traveling and flock to their nation’s cooler cities and rural areas

TAIF: As Saudi citizens turn to domestic tourism in the country’s summer resorts, adapting to the coronavirus disease (COVID-19) pandemic, rural areas have become targeted by local tourists wishing to get away from the soaring temperatures in most of the Kingdom’s cities.

Visitors are now choosing cold Saudi cities instead of Europe, which they are accustomed to visiting, such as Taif, Al-Baha, and Abha.

COVID-19 has postponed all plans to travel abroad, and attention has now focused on domestic tourism amid strict health protocols in parks, gardens and recreational areas.

Walid Al-Hamidi, vice president of the Tourism Development Council, confirmed to Arab News that Asir, with its facilities and attractions, was ready to receive summer visitors from across the country.

He said that under the directives of Asir's governor, who supervises all activities and events directly and constantly, many committees had been formed to prepare a successful summer tourism season, to optimize the opportunity and allow people to enjoy the exceptional ambiance of Asir.

“A comprehensive tourism plan was set up two years ago, which resulted in a successful Al-Soudah Season with the support of Asir’s Investment Authority,” Al-Hamidi added.

He noted that Asir’s directives aimed this year to build an exceptional tourism model that meets optimal health standards in dealing with COVID-19.

The model is supported by the “Nashama Asir” team — consisting of 4,000 volunteers — who have been trained for months and have all the necessary skills to make the season successful. Their work will continue until the end of the pandemic and throughout the summer.

“Everyone is ready at public facilities, gardens and parks, to serve tourists,” he said, adding “tourists coming from all the over the Kingdom will be welcomed with smiles, enhanced services, and warm welcomes.”

Dr. Sami Al-Obaidi, chairman of the Chamber of Commerce and Industry in Taif, told Arab News that the tourism sector was the economic backbone of any country or city.

He said that Taif was considered one of the most important tourist cities, given its many attractions  that made it top of any list of places to visit in the Kingdom.

“Suspending travel abroad, and limiting tourism … due to the coronavirus pandemic, makes us, as officials and citizens in Taif, well placed for a beautiful and safe tourism season for Taif’s citizens and visitors,” said Al-Obaidi.

“Meetings are held around the clock, headed by Saad Al-Maimouni, the governor of Taif, with the participation of the relevant authorities.”

He expected all sectors, especially tourism, hospitality and a few other businesses in Taif, to recover to some extent during this season, especially now tourists have already started flocking to the region, with numbers set to increase over the coming weeks.