Egypt turns to social media influencers to boost tourism

Kramer spent ten days touring Egypt. (Courtesy: @rorykramer official Instagram account)
Updated 05 September 2019

Egypt turns to social media influencers to boost tourism

  • The ministry says the cooperation with travel bloggers is a new method to boost tourism
  • It provided the travel bloggers with photography permits in historical areas and opened some sites for them outside working hours

CAIRO: The Egyptian tourism ministry is reaching out to social media influencers to promote Egypt as a travel destination.

The ministry issued a statement on Monday saying the cooperation with travel bloggers and their international counterparts is a new method to boost tourism.
The statement cited how Instagram has been listed by Forbes magazine as one of the most influential social media networks used by adults when deciding on their travel destinations. 
American travel blogger and filmmaker Rory Kramer was among the famous social media personalities who were part of the campaign, Al-Ahram newspaper reported.

Kramer spent ten days touring Egypt with Egyptian travel blogger and photographer Ahmed Wahba. 

Famous Instagram influencer couple Candela and Ricardo have also visited Egypt and stopped by the Pyramids and Almaza beach in Marsa Matrouh.
The ministry also cited the visit of travel blogger Sarah Richard to Egypt, who encouraged her Instagram followers to visit the country.

The report said the ministry has provided the travel bloggers with photography permits in historical areas and opened some sites for them outside working hours to facilitate their tours. 


Qatar’s BeIN chairman, two others indicted in bribery case

Updated 20 February 2020

Qatar’s BeIN chairman, two others indicted in bribery case

  • Former FIFA general secretary Jerome Valcke charged with accepting bribes, among others
  • Al-Khelaifi charged with inciting Valcke to commit aggravated criminal mismanagement

GENEVA: Paris Saint-Germain president Nasser Al-Khelaifi was charged Thursday by Swiss federal prosecutors in connection with a wider bribery investigation linked to World Cup television rights.

The office of Switzerland’s attorney general filed an indictment charging Al-Khelaifi with inciting former FIFA secretary general Jerome Valcke “to commit aggravated criminal mismanagement.”

The Qatari football and television executive, however, no longer faces an accusation of bribery. Following a three-year investigation, FIFA reached an “amicable agreement” with Al-Khelaifi last month, prosecutors said, to drop its criminal complaint relating to the awarding of 2026 and 2030 World Cup rights to Qatari broadcaster BeIN Sports.

Al-Khelaifi is the head of Doha-based BeIN Sports and also a member of the UEFA executive committee.

Al-Khelaifi was indicted for his alleged part in providing Valcke — who had influence over the awarding of World Cup rights until being removed from office in 2015 — with use of a luxury villa in Sardinia without paying rent valued at up to €1.8 million ($1.94 million).

Valcke was charged with accepting bribes, “several counts of aggravated criminal mismanagement … and falsification of documents.”

For the first time in the five-year investigation of FIFA business, Swiss prosecutors revealed that they believe Valcke received kickbacks totaling €1.25 million to steer World Cup rights toward favored broadcasters in Italy and Greece.

A third person who was not identified was charged with bribery over those payments and also for inciting Valcke to commit aggravated criminal mismanagement.

Al-Khelaifi was appointed to the UEFA executive committee, representing European football clubs, one year ago despite being implicated in the bribery case. He is also an influential board member of the European Club Association, which is seeking to drive reforms in the Champions League to favor elite clubs such as French champion PSG.

He denied wrongdoing after being questioned in 2017 and 2019 in connection with criminal proceedings opened three years ago.

Al-Khelaifi has also been implicated in a separate corruption investigation by French prosecutors that is linked to Qatar seeking hosting rights for the track and field world championships. Doha hosted the 2019 edition.