Egypt turns to social media influencers to boost tourism

Kramer spent ten days touring Egypt. (Courtesy: @rorykramer official Instagram account)
Updated 05 September 2019

Egypt turns to social media influencers to boost tourism

  • The ministry says the cooperation with travel bloggers is a new method to boost tourism
  • It provided the travel bloggers with photography permits in historical areas and opened some sites for them outside working hours

CAIRO: The Egyptian tourism ministry is reaching out to social media influencers to promote Egypt as a travel destination.

The ministry issued a statement on Monday saying the cooperation with travel bloggers and their international counterparts is a new method to boost tourism.
The statement cited how Instagram has been listed by Forbes magazine as one of the most influential social media networks used by adults when deciding on their travel destinations. 
American travel blogger and filmmaker Rory Kramer was among the famous social media personalities who were part of the campaign, Al-Ahram newspaper reported.

Kramer spent ten days touring Egypt with Egyptian travel blogger and photographer Ahmed Wahba. 

Famous Instagram influencer couple Candela and Ricardo have also visited Egypt and stopped by the Pyramids and Almaza beach in Marsa Matrouh.
The ministry also cited the visit of travel blogger Sarah Richard to Egypt, who encouraged her Instagram followers to visit the country.

The report said the ministry has provided the travel bloggers with photography permits in historical areas and opened some sites for them outside working hours to facilitate their tours. 


Arab News Japanese edition to launch in October

Updated 10 min 1 sec ago

Arab News Japanese edition to launch in October

  • Digital news service to be available in English and Japanese
  • Launch to coincide with Emperor enthronement ceremony

TOKYO: Arab News, the Middle East’s leading English language daily, is to launch a Japanese-language online edition as part of its ongoing global expansion.

The international edition will be the second under the Arab News brand, following the highly successful launch of the Pakistani edition. 

As a symbol of the cordial business, trading and cultural relations between the Kingdom and Japan, arabnews.jp will commence coverage to coincide with the enthronement of Emperor Naruhito next month. It will be a 24-hour rolling news website comprising original material generated in Tokyo and translations of Arab News’ award-winning English content.

Faisal J. Abbas, Arab News editor-in-chief, announced the project at the G1 Global conference in Tokyo on Monday, September 16.

The Japanese edition will be the second under the Arab News brand.

He said: ““As part of our more digital, more global direction; we are delighted to announce the launch of Arab News Japan. The news site will be available in both English and Japanese, with a content mix that blends original reporting from both the Middle East and Japan as well as a translated feed of some of our most important news and views. 

“We are also honored to coincide our launch with our coverage of the enthronement ceremony of Emperor Naruhito. We hope that our new service arabnews.jp helps bring a better mutual understanding of both our rich cultures and become a trusted communication channel where our friends in japan can rely on us for credible information and insightful analysis,” he added.

Japan is one of Saudi Arabia’s most important economic partners. A major part of Japan’s energy imports come from Saudi Arabia. The Kingdom imports manufactured goods and electronic equipment from Japan, and is a significant destination for Japanese financial investment.

Saudi Arabia officials are working with their Japanese counterparts on the formal handover for the G20 leaders’ summit, which will take place in the Kingdom next year, following the highly success event held in Osaka, Japan, in June.

 

 

At that event, Crown Prince Mohammed Bin Salman told Japanese prime minister Shinzo Abe that Japan was a country dear to the hearts of all Saudis. “We will work together to prepare for the G20 summit 2020 in the Kingdom of Saudi Arabia,” the Crown Prince said.

The prime minister praised the Kingdom’s progress in accordance with the Vision 2030 strategy and pointed to the keenness of the government of Japan and its readiness through public and private sectors to make further efforts and cooperation with the Kingdom.

Arab News is part of the regional publishing group Saudi Research and Marketing Group (SRMG). It has been the English newspaper of record for Saudi Arabia and the region for over 40 years.