A family-owned Lebanese farm seeks to popularize organic food

The company has 600,000 square meters of organic land under cultivation. Its operations also include three shops, a restaurant and a bakery. (Supplied)
Updated 11 October 2019

A family-owned Lebanese farm seeks to popularize organic food

  • Bioland sells organic food for prices a little above conventionally grown produce
  • In all, Bioland has 600,000 sq metres of organic land under cultivation in Lebanon

BEIRUT: Lebanon’s Bioland is on a mission to popularize organic produce, selling food from its four farms for prices that are a little above the going rate for conventionally grown crops and meat.
“Organic food shouldn’t be sold as a luxury; it’s just returning to the way our grandparents used to farm and eat before commercial agriculture became the norm,” said Gilbert Khoury, general manager at Bioland.
“Not using chemicals and artificial fertilizers might only reduce yields by 10-15 percent, so there shouldn’t be such a huge margin on organic food.”
Today, Bioland’s farms produce 80 certified organic products including fruits, vegetables, dairy, meat, poultry, eggs, olive oil, honey and aromatic herbs.
The company — which also operates three shops, a restaurant and a bakery — is the creation of founder Henri Bou Obeid, a French-trained Lebanese engineer.
Returning to Lebanon in 2003, he bought a plot in the village of Sghar, around 60 km north of Beirut, to start a family farm that five years later was yielding so much produce he decided to launch Bioland.
Obtaining organic certification from internationally renowned Italian firm CCPB, Bioland began delivering organic produce to customers in the surrounding area.





The company also operate three shops, a restaurant and a bakery. (Supplied)

In 2014, the brand’s first organic shop opened in Beirut’s Achrafieh district, while today it also supplies around 70 business customers and serves around two-thirds of Lebanon’s major cities. In all, the company has 600,000 square meters of organic land under cultivation.
“When we opened our first shop, the awareness over organic food and the benefit of its consumption was very low,” said Khoury.
“Now, perhaps 80-90 percent of people are convinced about eating organic, but far fewer can afford to do so. That’s why our shops sell organic produce cheaper than you’ll find elsewhere,” he added.
“Our slogan is ‘organic for all,’ so we’ve always strived to grow our own food and transport and sell it ourselves to keep the costs down. There are no middlemen taking a cut.”
The yield from fruit trees such as walnuts and almonds are almost the same whether they are grown organically or conventionally.
For the likes of tomatoes and cucumbers, the yield difference is usually 10-15 percent, says Khoury.





“The problem is if a crop gets any sickness or pest infestation, there’s no organic solution. Two years ago, we had to throw away 15 tons of tomatoes,” he added. “Other than that, we’ve not faced any big problems with organic agriculture.”
At one farm, Bioland has planted 10,500 orange blossom trees via the permaculture method in which little landscaping is done in order to maximize water retention and reduce the need for water irrigation.
At other farms, the company has planted nitrogen-fixing trees such as carobs throughout the land, and built lakes to support biodiversity and attract the likes of birds and butterflies.
“Our chickens are free range and we don’t use growth hormones. We don’t use GM crops or artificial fertilizers and chemicals. We don’t harm bees or other insects. We don’t spray,” Khoury said.
“We just plant other trees like neem to deter insects, and sometimes we release ‘good’ insects to kill the ones that eat our crops.”
Among the challenges the company faces are the high cost and difficulty in importing organic feedstock for its animals, which sells for around 3.5 times the price of conventional feedstock.
Bioland imports organic powdered cow’s milk. Another difficulty is sourcing non-plastic packaging in order to export produce abroad.
“We’re planning to export abroad, especially eggs. We’re also working in essential oils — we already export to the UK and South Korea, plus orange blossom water to France,” said Khoury. “People are now more aware about eating organic, and how organic food is grown.”

 

This report is being published by Arab News as a partner of the Middle East Exchange, which was launched by the Mohammed bin Rashid Al Maktoum Global Initiatives and the Bill and Melinda Gates Foundation to reflect the vision of the UAE prime minister and ruler of Dubai to explore the possibility of changing the status of the Arab region.


Iran promises to avenge US killing of top Iranian commander Soleimani

Updated 03 January 2020

Iran promises to avenge US killing of top Iranian commander Soleimani

  • General Soleimani was killed in a US air strike in Baghdad on Friday
  • The US embassy in Baghdad urged all American citizens to depart Iraq immediately

BAGHDAD : Iran promised harsh revenge after a US airstrike in Baghdad on Friday killed Qassem Soleimani, commander of Iran’s elite Quds force and architect of its growing military influence in the Middle East.
Soleimani was a general who was regarded as the second most powerful figure in Iran after Supreme Leader Ayatollah Ali Khamenei.

The overnight attack, authorized by President Donald Trump, marked a dramatic escalation in a “shadow war” in the Middle East between Iran and the United States and its allies, principally Israel and Saudi Arabia.

Top Iraqi militia commander Abu Mahdi Al-Muhandis, an adviser to Soleimani, was also killed in the attack.

Iran has been locked in a long conflict with the United States that escalated sharply last week with an attack on the US embassy in Iraq by pro-Iranian militiamen following a US air raid on the Kataib Hezbollah militia, founded by Muhandis.

The Pentagon said the “US military has taken decisive defensive action to protect US personnel abroad by killing Qassem Soleimani” and that the strike was ordered by Trump to disrupt future Iranian attack plans.

US officials, speaking on condition of anonymity, said Soleimani was killed in a drone strike. Iran’s Revolutionary Guards said he was killed in an attack by US helicopters.

Concern about disruption to Middle East oil supplies pushed oil prices up nearly $3.

Khamenei said harsh revenge awaited the “criminals” who killed Soleimani. His death, though bitter, would double the motivation of the resistance against the United States and Israel, he said.

In a statement carried by state television, he called for three days of national mourning.

The US embassy in Baghdad urged all American citizens to depart Iraq immediately.

‘HEROES NEVER DIE’
Soleimani led the Quds Force, the foreign arm of the Revolutionary Guards, and had a key role in fighting in Syria and Iraq.
Over two decades he had been at the forefront of projecting the Islamic Republic’s military influence across the Middle East, acquiring celebrity status at home and abroad.

Iranian state television presenters wore black and broadcast footage of Soleimani peering through binoculars across a desert and greeting a soldier, and of Muhandis speaking to followers.

President Hassan Rouhani said the assassination would make Iran more decisive in resisting the United States, while the Revolutionary Guards said anti-US forces would exact revenge across the Muslim world.

Hundreds of Iranians marched toward Khamenei’s compound in central Tehran to convey their condolences.

“I am not a pro-regime person but I liked Soleimani. He was brave and he loved Iran, I am very sorry for our loss,” said housewife Mina Khosrozadeh in Tehran.

In Soleimani’s hometown, Kerman, people wearing black gathered in front of his father’s house, crying as they listened to a recitation of verses from the Qur'an.

“Heroes never die. It cannot be true. Qassem Soleimani will always be alive,” said Mohammad Reza Seraj, a high school teacher.

Trump, who is facing impeachment charges, made no immediate comment but posted a picture of the US flag on Twitter.

US House of Representatives Speaker Nancy Pelosi, a Democrat and strong critic of the Republican president, said the attack was carried out without consultation with Congress and without authorization for the use of military force against Iran.

Iraqi Prime Minister Adel Abdul Mahdi condemned the killings as a violation of the conditions of the US military presence in Iraq and an act of aggression that breached Iraq’s sovereignty and would lead to war.
Iraqi Shi’ite cleric Moqtada Al-Sadr, who portrays himself as a nationalist rejecting both Iranian and US influence, ordered his followers to be ready to defend Iraq and urged all sides to behave wisely.

The Syrian government of President Bashar Assad condemned what it called criminal US aggression.

Israel has long regarded Soleimani as a major threat. Prime Minister Benjamin Netanyahu cut short a trip to Greece and Israeli Army Radio said the military had gone on heightened alert.

The slain commander’s Quds Force, along with paramilitary proxies from Lebanon’s Hezbollah to Iraq’s Popular Mobilization Forces grouping of Iran-backed militias — battle-hardened militias armed with missiles — has ample means to respond.

In September, US officials blamed Iran for a missile and drone attack on oil installations of Saudi state energy giant Saudi Aramco.

Iran, for its part, has absorbed scores of airstrikes and missile attacks mainly carried out by Israel against its fighters and proxies in Syria and Iraq.

LEGENDARY FIGURE
Analysts say Iran is likely to respond forcefully to the targeting of Soleimani, who had survived several assassination attempts against him by Western, Israeli and Arab agencies over the past two decades.

The Quds Force, tasked with carrying out operations beyond Iran’s borders, shored up support for Syria’s President Bashar Assad when he looked close to defeat in the civil war raging since 2011 and also helped militiamen defeat Islamic State in Iraq.

Soleimani became head of the force in 1998, after which he quietly strengthened Iran’s ties with Hezbollah in Lebanon, Syria’s government and Shi’ite militia groups in Iraq.

Muhandis, who was killed with Soleimani, oversaw Iraq’s PMF, an alliance of paramilitary groups mostly comprising Iran-backed Shi’ite militias that was formally integrated into Iraqi armed forces.

His Kataib Hezbollah militia, which received battlefield training from Lebanon’s Hezbollah, has long targeted US forces and was one of the earliest groups to send fighters to Syria to support Assad.