Sunsilk’s Color Run returns to Riyadh

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‘The Happiest 5k on the Planet’ is set to turn Riyadh colorful on Oct. 26. (Photos/Supplied)
Updated 18 October 2019

Sunsilk’s Color Run returns to Riyadh

  • The General Entertainment Authority is bringing The Color Run back to the Kingdom following the success of the Alkhobar event

RIYADH: The Color Run presented by Sunsilk is returning to Saudi Arabia! The countdown to “The Happiest 5k on the Planet” is on, with The Color Run bursting onto the streets of Riyadh on Oct. 26.
The event is part of the GEA’s efforts to attract top entertainment to Saudi Arabia. The Color Run — now the largest running series in the world — will be making its vibrant return to the Kingdom’s two biggest cities, with over 15,000 expected to participate in each location.
The Riyadh event follows the Kingdom’s extremely popular inaugural Color Run, which took place in Alkhobar in March and saw over 10,000 people run, jog, walk and skip their way along the 5 km course.
To date, The Color Run has been hosted in more than 40 countries with over 7 million runners participating in the event. It is untimed and sees thousands of participants covered from head to toe in an array of different colors throughout the course before collecting their medals at the finish line. The only rule is that those taking part must cross the finish line covered in color and have fun while doing it!
The non-competitive run is not only an opportunity to create perfect memories — and Instagram posts — but also serves as a celebration of health, happiness and individuality. The GEA, a core pillar under the Saudi government, is supporting the event as part of its continued efforts to enrich the lifestyle of residents as part of the Kingdom’s Vision 2030 reform plans and in line with the nation’s Quality of Life Program 2020.
The first of the upcoming events will be hosted as part of Riyadh Season, considered to be the biggest entertainment event in the capital city, with activities catering to sports, music, theater, fashion and much more.

FASTFACT

Tickets available at ksa.thecolorrun.com, children go free!

Ahmed Al-Mehmadi, executive director of communications at the GEA said: “We are thrilled to be bringing The Color Run presented by Sunsilk to Riyadh. We witnessed an incredible turnout in Alkhobar and we have every confidence this event will attract even more people who want to engage in a healthy activity that combines fun and exercise. Its vibrancy matches the aims of the GEA and the Quality of Life Program 2020 objectives to support and create new options that boost participation across cultural, entertainment and sports activities.”
Kristen Biegler, spokesperson for The Color Run said: “Since its inception in 2012, The Color Run has had become a global phenomenon, and we are very excited to be returning to Saudi Arabia. The response in Alkhobar was truly amazing and we are extremely excited to bring ‘The Happiest 5k on the Planet’ to Riyadh. Our top rule is that everyone has fun — it is up to you whether you run, jog, walk or even skip your way to the finish line.”
Once the 5 km is over, the fun will continue at the Finish Festival, a larger-than-life celebration equipped with music, dance-offs, fun and games and massive color throws, which create millions of vivid color combinations!


Concerns rise over fake gold in Saudi Arabia

Local gold markets have seen stagnation in recent times, because of the increasing price of gold on international stock markets. (Photo/Shutterstock)
Updated 22 February 2020

Concerns rise over fake gold in Saudi Arabia

  • Accusations fly as pilgrims targeted by sellers of counterfeit precious metal

JEDDAH: A video posted on Twitter by a member of the Precious Metals Committee explaining the ways some gold manufacturers manipulate weight of gold and diamonds has attracted significant attention in Saudi Arabia, raising the question of the authenticity of gold in the Kingdom.

In the video, Mohammed Azooz said cover-ups have made many Saudi gold sellers lose power over the market, and that industry was being controlled by non-Saudis.
In the video, he explained how some people circumvented customs and sneak gold into the country, especially during the Hajj season to target pilgrims.
The Arabic translation of #cheating_in_jewelry has been trending in Twitter for a few days, and several people posted about the issue, blaming those who were selling fake gold to pilgrims as pure gold.
This is not the first time the fake gold issue has been raised. The World Gold Council previously suspended its activities in the Kingdom following claims that some jewelry manufacturers mixed glass with gold. Former Minister of Commerce and Industry Abdullah Zainal rejected the accusations at the time, described them as “grave and dangerous.”
Local gold markets have seen stagnation in recent times, because of the increasing price of gold on international stock markets.

FASTFACTS

• Types of gold depend on the percentage of gold per kilogram. For example, 24k gold, which is considered the best in quality, is 99 percent gold mixed with 1 percent of precious metal such as silver or copper. This type of gold is considered pure, and not used for adornment.

• For a kilogram of 22k gold, 125 grams of precious metals are added to 875 grams of pure gold; 150 grams of precious metals are added to 850 grams to make a kilogram of 21k gold, and 18k gold has 250 grams of precious metals per kilogram.

The price of one kilogram of 24 karat (k) gold in the Kingdom can reach SR185,000 ($46,700).
Gold and economic experts say that the movement in gold prices depends on numerous factors such as political and economic events around the world, the price of the US dollar in banks, black markets, as well as the supply and demand trends in global stock markets.

Types of gold depend on the percentage of gold per kilogram. For example, 24k gold, which is considered the best in quality, is 99 percent gold mixed with 1 percent of precious metal such as silver or copper. This type of gold is considered pure, and not used for adornment.
For a kilogram of 22k gold, 125 grams of precious metals are added to 875 grams of pure gold; 150 grams of precious metals are added to 850 grams to make a kilogram of 21k gold, and 18k gold has 250 grams of precious metals per kilogram.

Opinion

This section contains relevant reference points, placed in (Opinion field)

The Kingdom has launched an initiative, the first of its kind, authorizing authorities to launch a Shariah-based gold investment fund to enrich investment products through the Saudi Stock Exchange (Tadawul).
Moath Alkhasawneh, CEO and board member of FALCOM Financial Services, said the FALCOM Gold Fund was officially licensed by the Capital Market Authority. The fund aims to add value to Tadawul through a Shariah-based investment fund, as gold trading transactions are considered a good investment and a high-quality commodity with low risks in investment portfolios.
“Gold retains its value compared to banknotes — their value decreases because of inflation. The high demand on gold in light of the shortage of supply can drive the prices of gold higher in the long run,” said Alkhasawneh.
“The gold investment fund focuses on investment in pure and precious gold, and the investment transactions will take place at the Switzerland Gold Market under the supervision of the higher authorities in Switzerland. This will make it safer and more flexible.”