Sunsilk’s Color Run returns to Riyadh

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‘The Happiest 5k on the Planet’ is set to turn Riyadh colorful on Oct. 26. (Photos/Supplied)
Updated 18 October 2019

Sunsilk’s Color Run returns to Riyadh

  • The General Entertainment Authority is bringing The Color Run back to the Kingdom following the success of the Alkhobar event

RIYADH: The Color Run presented by Sunsilk is returning to Saudi Arabia! The countdown to “The Happiest 5k on the Planet” is on, with The Color Run bursting onto the streets of Riyadh on Oct. 26.
The event is part of the GEA’s efforts to attract top entertainment to Saudi Arabia. The Color Run — now the largest running series in the world — will be making its vibrant return to the Kingdom’s two biggest cities, with over 15,000 expected to participate in each location.
The Riyadh event follows the Kingdom’s extremely popular inaugural Color Run, which took place in Alkhobar in March and saw over 10,000 people run, jog, walk and skip their way along the 5 km course.
To date, The Color Run has been hosted in more than 40 countries with over 7 million runners participating in the event. It is untimed and sees thousands of participants covered from head to toe in an array of different colors throughout the course before collecting their medals at the finish line. The only rule is that those taking part must cross the finish line covered in color and have fun while doing it!
The non-competitive run is not only an opportunity to create perfect memories — and Instagram posts — but also serves as a celebration of health, happiness and individuality. The GEA, a core pillar under the Saudi government, is supporting the event as part of its continued efforts to enrich the lifestyle of residents as part of the Kingdom’s Vision 2030 reform plans and in line with the nation’s Quality of Life Program 2020.
The first of the upcoming events will be hosted as part of Riyadh Season, considered to be the biggest entertainment event in the capital city, with activities catering to sports, music, theater, fashion and much more.

FASTFACT

Tickets available at ksa.thecolorrun.com, children go free!

Ahmed Al-Mehmadi, executive director of communications at the GEA said: “We are thrilled to be bringing The Color Run presented by Sunsilk to Riyadh. We witnessed an incredible turnout in Alkhobar and we have every confidence this event will attract even more people who want to engage in a healthy activity that combines fun and exercise. Its vibrancy matches the aims of the GEA and the Quality of Life Program 2020 objectives to support and create new options that boost participation across cultural, entertainment and sports activities.”
Kristen Biegler, spokesperson for The Color Run said: “Since its inception in 2012, The Color Run has had become a global phenomenon, and we are very excited to be returning to Saudi Arabia. The response in Alkhobar was truly amazing and we are extremely excited to bring ‘The Happiest 5k on the Planet’ to Riyadh. Our top rule is that everyone has fun — it is up to you whether you run, jog, walk or even skip your way to the finish line.”
Once the 5 km is over, the fun will continue at the Finish Festival, a larger-than-life celebration equipped with music, dance-offs, fun and games and massive color throws, which create millions of vivid color combinations!


Saudi Arabian delegation holds UNESCO reception in Paris

Updated 58 min 41 sec ago

Saudi Arabian delegation holds UNESCO reception in Paris

  • Session attended by permanent delegates of UNESCO member states
  • Hosted by Dr. Hamad bin Mohammed Al-Asheikh

PARIS: The permanent Saudi delegation to the UN Educational, Scientific and Cultural Organization (UNESCO) held a reception to mark the 40th session of UNESCO’s General Conference in Paris, the Saudi Press Agency reported on Thursday.
The session was held in the presence of the Saudi education minister and deputy chairman of the National Committee for UNESCO, Dr. Hamad bin Mohammed Al-Asheikh.
The session was attended by the permanent delegates of UNESCO member states and senior officials from the organization.
“Today, we see the Kingdom’s Vision 2030 objectives coincide with UNESCO’s mission through the Kingdom’s keenness to support educational, cultural and scientific projects around the world because of its regional and international status, and its roles in strengthening relations between Arab and Islamic countries and the global agenda for sustainable development in the organization’s educational, cultural and scientific fields, Al-Asheikh said in his speech.
He affirmed the Kingdom’s continued cooperation with UNESCO member states in the fields of education, culture and science, and its continued support for the organization’s programs.
He said the Kingdom is one of the founding members of UNESCO, and the sixth country to sign the organization’s charter, on Nov. 4, 1946, upon the directives of the late King Abdul Aziz.