Burberry unveils Ikram Abdi Omar as first hijab-clad model to star in festive campaign

Ikram Abdi Omar first hit the runway in 2018. (File/Getty Images)
Updated 02 November 2019

Burberry unveils Ikram Abdi Omar as first hijab-clad model to star in festive campaign

  • Ikram Abdi Omar is the first hijab-wearing star to feature in Burberry’s annual festive season campaign
  • The model is part of a cohort of fresh faces who will appear in the campaign

DUBAI: UK-raised model Ikram Abdi Omar has just been revealed as the first hijab-wearing star to feature in Burberry’s annual festive season campaign.

Born in Sweden to Somali parents and raised in the UK, the model is part of a cohort of fresh faces who will appear in the campaign, which is set to be unveiled on Nov. 13.

Omar is joined in the campaign by the likes of Chinese actress Zhou Dongyu, artist Boychild, filmmaker Wu Tsang, Brazilian model Lea T, Russian model Sasha Pivovarova, South Korean actor Yoo Ah-in and footballer Ruben Loftus-Cheek, as well as musicians Mahmood and Carla Bruni.

Burberry’s creative director Riccardo Tisci teased fans with a sneak peak of the adverts over the weekend, with fairies and fauns seeming to be the theme for the magical campaign.

Omar was the first hijab-wearing model to be signed to elite London agency Bookings Models and made her fashion week debut with designer Molly Goddard in 2018. Since then, the model has graced the covers of international magazines and worked with luxury e-retailer The Modist.

She took to Instagram to share her excitement about the upcoming campaign.



View this post on Instagram


@farfetch x @burberry

A post shared by IKRAM ABDI OMAR (@ikramabdi) on

“Do you know what’s crazy, last year I met @naomi ‘s mum @valeriemorriscampbell and congratulated her for being featured in the 2018 Burberry festive campaign with her daughter,” she said, referring to iconic British model Naomi Campbell and her mother.

“I can’t believe that I’m part of this year’s @burberry festive campaign omggg! It’s out Nov 13th and I can’t wait to show you guys the images (sic),” she added.

“I have always looked at magazines and I’ve always seen not enough representation and thought ‘I can be that person to change that,’” Omar told the BBC in 2018.

“We need to be more inclusive in the industry, there are a lot of different faces out there that need to be recognized,” she added.

“I want to be the hijabi model that walks for brands like Givenchy, Louis Vuitton and Gucci. I want to be at a stage where when they think of a hijabi model, they think of me,” she later told The Modist’s monthly magazine.

Past stars of Burberry’s famously creative festive campaigns include Cara Delevingne, Matt Smith and Romeo Beckham — indicating that this year’s shift toward diversity is a conscious choice by the British brand.


Lebanese actor Nicolas Mouawad to star in George Miller film 

Updated 27 October 2020

Lebanese actor Nicolas Mouawad to star in George Miller film 

DUBAI: Lebanese actor Nicolas Mouawad revealed this week that he is set to star in a Hollywood film by Oscar-winning director George Miller.

In an interview during the El-Gouna Film Festival with online news platform El-Shai, the star said he will travel to Australia by the end of October to start shooting. 

“I feel very blessed to be able to take part (in) such a movie with a legend like George Miller. Actor(s) live and die without even getting close to an opportunity like this. I truly couldn’t be any happier,” Mouawad said. 

“I’ve been waiting to finally go and shoot the movie. It was postponed due to COVID-19,” he added. 

This is not Mouawad’s first Hollywood experience. In July, he released, on Instagram, the trailer of his first US-produced movie, “His Only Son,” by American director David Helling. The film is yet to be released.

Mouawad, 41, started his career as a TV host. In 2006, he got his first acting role in Lebanese writer Marwan Najjar’s series “Helm Athar.”

He has since then starred in some of the most-watched series in Lebanon and Egypt, winning multiple awards such as the Best Actor award at the London International Film Festival, Lebanon’s Murex d'Or for Best Actor, and more.  

Mouawad most recently revealed he is starring in his first Egyptian film, a thriller titled  “Mako,” alongside Turkish actor Murat Yıldırım, Egyptian actresses Basma, Nahed El Sebai, and more.