Burberry unveils Ikram Abdi Omar as first hijab-clad model to star in festive campaign

Burberry unveils Ikram Abdi Omar as first hijab-clad model to star in festive campaign
Ikram Abdi Omar first hit the runway in 2018. (File/Getty Images)
Updated 02 November 2019

Burberry unveils Ikram Abdi Omar as first hijab-clad model to star in festive campaign

Burberry unveils Ikram Abdi Omar as first hijab-clad model to star in festive campaign
  • Ikram Abdi Omar is the first hijab-wearing star to feature in Burberry’s annual festive season campaign
  • The model is part of a cohort of fresh faces who will appear in the campaign

DUBAI: UK-raised model Ikram Abdi Omar has just been revealed as the first hijab-wearing star to feature in Burberry’s annual festive season campaign.

Born in Sweden to Somali parents and raised in the UK, the model is part of a cohort of fresh faces who will appear in the campaign, which is set to be unveiled on Nov. 13.

Omar is joined in the campaign by the likes of Chinese actress Zhou Dongyu, artist Boychild, filmmaker Wu Tsang, Brazilian model Lea T, Russian model Sasha Pivovarova, South Korean actor Yoo Ah-in and footballer Ruben Loftus-Cheek, as well as musicians Mahmood and Carla Bruni.

Burberry’s creative director Riccardo Tisci teased fans with a sneak peak of the adverts over the weekend, with fairies and fauns seeming to be the theme for the magical campaign.

Omar was the first hijab-wearing model to be signed to elite London agency Bookings Models and made her fashion week debut with designer Molly Goddard in 2018. Since then, the model has graced the covers of international magazines and worked with luxury e-retailer The Modist.

She took to Instagram to share her excitement about the upcoming campaign.



View this post on Instagram


@farfetch x @burberry

A post shared by IKRAM ABDI OMAR (@ikramabdi) on

“Do you know what’s crazy, last year I met @naomi ‘s mum @valeriemorriscampbell and congratulated her for being featured in the 2018 Burberry festive campaign with her daughter,” she said, referring to iconic British model Naomi Campbell and her mother.

“I can’t believe that I’m part of this year’s @burberry festive campaign omggg! It’s out Nov 13th and I can’t wait to show you guys the images (sic),” she added.

“I have always looked at magazines and I’ve always seen not enough representation and thought ‘I can be that person to change that,’” Omar told the BBC in 2018.

“We need to be more inclusive in the industry, there are a lot of different faces out there that need to be recognized,” she added.

“I want to be the hijabi model that walks for brands like Givenchy, Louis Vuitton and Gucci. I want to be at a stage where when they think of a hijabi model, they think of me,” she later told The Modist’s monthly magazine.

Past stars of Burberry’s famously creative festive campaigns include Cara Delevingne, Matt Smith and Romeo Beckham — indicating that this year’s shift toward diversity is a conscious choice by the British brand.


Tik Tok star Addison Rae can’t get enough of this Lebanese label 

Tik Tok star Addison Rae can’t get enough of this Lebanese label 
Updated 18 January 2021

Tik Tok star Addison Rae can’t get enough of this Lebanese label 

Tik Tok star Addison Rae can’t get enough of this Lebanese label 

DUBAI: US TikTok star Addison Rae stepped out in a pair of heels by Lebanese footwear designer Andrea Wazen this week.

The Beirut-based designer, who is the younger sister of Lebanese fashion influencer Karen Wazen,  launched her eponymous, celebrity-approved label in 2013 following stints with some of the most renowned footwear designers in the world, including Christian Louboutin and Rupert Sanderson. 

The designer’s impressive list of celebrity clientele covers a broad spectrum of stars, from Hailey Bieber to Tracee Ellis Ross and Jennifer Lopez to Kylie Jenner, who have all donned Andrea Wazen’s strappy sandals and stilettos.

Rae, who rose to fame doing fun-to-replicate dances, opted for the Immy mules in multi-color. The fanciful footwear features mesh lined with leather  and a cone-shaped heel. She paired it with a bright yellow sweater and mom jeans. 

It’s not the first time the 20-year-old has been seen rocking an Andrea Wazen design. 

Last month, the Tik Tok star shared an Instagram Story with her 33.2 million followers in which she was spotted wearing clear pointy-toed shoes with white-strap detailing, called the Dassy PVC pumps. 

She styled the shoes with a white shirt dress from French luxury label Louis Vuitton that featured large pockets on the sides and was tied at the waist with a matching belt.

Indeed, Rae seems to be a fan of the Wazen family’s businesses. 

In recent months, she’s also been seen wearing  sunglasses by Karen Wazen Eyewear, including a pair of “Vicky” in navy blue shades from Karen’s line, which launched in December 2018.

Meanwhile, Rae isn’t the only star who has fallen head over heels for Andrea Wazen. 

US actress Emma Roberts recently donned a blush, floral Ganni dress paired with shoes by Lebanese footwear designer.

She opted for the Denver Lavender pumps, a pair of mesh sandals with an adjustable buckle strap.

“The Kissing Booth” star Joey King is also a fan. 

The 21-year-old was spotted wearing the 90s-inspired Gloria mules for a recent press event in Los Angeles. She paired the mules with a top and matching leggings from New York-based label Lirika Matoshi and a By Far bag.