Vacheron Constantin partners with the Louvre for a new era in luxury watchmaking

Updated 13 November 2019

Vacheron Constantin partners with the Louvre for a new era in luxury watchmaking

  • Vacheron Constantin is partnering with The Louvre
  • The exclusive partnership will result in a number of collaborations and cultural projects

DUBAI: Swiss luxury watch and clock manufacturer Vacheron Constantin has announced that it is partnering with the Musée du Louvre in Paris on a number of collaborations inspired by the collections of the famed French museum.

“I enthusiastically welcome this collaboration between our two institutions,” Louis Ferla, CEO of Vacheron Constantin, said of the move. “With the Louvre, we are beginning a very promising new chapter. We could not have dreamt of a better partner for a constructive dialogue on the themes of art and culture,” he added in the released statement.

This exclusive collaboration will translate into a number of artistic and cultural projects focused on craftsmanship in addition to horological ventures inspired by some of the museum’s most iconic works, which were carefully handpicked by the Louvre’s curators.

The Louvre is home to 620,000 works, including many of Western civilization’s most iconic masterpieces. Some of the notable works currently on display at the institution  — which could perhaps take on the form of a luxury timepiece with this collaboration — include Leonardo da Vinci’s “Mona Lisa,” the ancient Greek statue “The Venus de Milo,”  the Napoleon-commissioned “Le Sacre de l’Empereur Napoléon” and Michelangelo’s “captive statues,” among many others.

“I am delighted that Vacheron Constantin, a maison committed to the patient and demanding workmanship involved in Haute Horlogerie, now finds in the Louvre a repertoire and techniques that reinforce and magnify its concern for beauty,” Jean-Luc Martinez, president-director of the historic museum, commented, echoing on Ferla’s statement. “The Louvre has always been a vibrant place, inspiring creative talents of every era.”

It’s not the first time that the centuries-old institution and the Swiss horlogerie brand have joined forces. In 2016, one of the oldest luxury timepiece manufacturers in the world — it was founded by Jean-Marc Vacheron in 1755— helped with the year-long restoration of “La Création du Monde,” an 18th century clock first presented in 1754 at the court of King Louis XV of France in Versailles.

The over-200-year-old timepiece, which is crafted out of silver and gold, was also one of the first clocks to be displayed at the Louvre Abu Dhabi during its inauguration back in 2017. It was on display for the first three months following the museum’s opening.


Lebanese teen Nour Ardakani is global pop group Now United’s first Arab member

Updated 21 September 2020

Lebanese teen Nour Ardakani is global pop group Now United’s first Arab member

DUBAI: The search for global music group Now United’s newest member is finally over. Enter Nour Ardakani, the 18-year-old singer from Lebanon, who is set to become the band’s 16th member – and first Arab – after an extensive, months-long search for talent across the Middle East and North Africa.

Ardakani was hand-picked by Simon Fuller, the man who founded popular British girl band The Spice Girls and created “American Idol.”

“I think you are absolutely wonderful, and I think you would be perfect to join the group. And I would like to invite you to be the next member of Now United,” Fuller told the singer and dancer in a video call.

“Seriously, it’s me? You picked me?” asked Ardakani, to which Fuller replied: “You got it.”

The singer, who currently resides in Beirut with her family, joins fellow group for the band’s latest single “Feel It Now.”

Founded in 2017, the multinational music group announced in November last year that they were looking for a new member from the MENA region.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Nour Ardakani (@noursmusicdiary) on

Out of thousands of hopefuls in the Middle East and North Africa, 13 were shortlisted and invited to participate in a virtual audition last week in front of Fuller. Eventually, it came down to Ardakani and a 15-year-old Emirati singer, Alya Al-Ali.

Fuller picked Ardakani after hearing her recording of Now United’s song “Habibi.”