Vacheron Constantin partners with the Louvre for a new era in luxury watchmaking

Updated 13 November 2019

Vacheron Constantin partners with the Louvre for a new era in luxury watchmaking

  • Vacheron Constantin is partnering with The Louvre
  • The exclusive partnership will result in a number of collaborations and cultural projects

DUBAI: Swiss luxury watch and clock manufacturer Vacheron Constantin has announced that it is partnering with the Musée du Louvre in Paris on a number of collaborations inspired by the collections of the famed French museum.

“I enthusiastically welcome this collaboration between our two institutions,” Louis Ferla, CEO of Vacheron Constantin, said of the move. “With the Louvre, we are beginning a very promising new chapter. We could not have dreamt of a better partner for a constructive dialogue on the themes of art and culture,” he added in the released statement.

This exclusive collaboration will translate into a number of artistic and cultural projects focused on craftsmanship in addition to horological ventures inspired by some of the museum’s most iconic works, which were carefully handpicked by the Louvre’s curators.

The Louvre is home to 620,000 works, including many of Western civilization’s most iconic masterpieces. Some of the notable works currently on display at the institution  — which could perhaps take on the form of a luxury timepiece with this collaboration — include Leonardo da Vinci’s “Mona Lisa,” the ancient Greek statue “The Venus de Milo,”  the Napoleon-commissioned “Le Sacre de l’Empereur Napoléon” and Michelangelo’s “captive statues,” among many others.

“I am delighted that Vacheron Constantin, a maison committed to the patient and demanding workmanship involved in Haute Horlogerie, now finds in the Louvre a repertoire and techniques that reinforce and magnify its concern for beauty,” Jean-Luc Martinez, president-director of the historic museum, commented, echoing on Ferla’s statement. “The Louvre has always been a vibrant place, inspiring creative talents of every era.”

It’s not the first time that the centuries-old institution and the Swiss horlogerie brand have joined forces. In 2016, one of the oldest luxury timepiece manufacturers in the world — it was founded by Jean-Marc Vacheron in 1755— helped with the year-long restoration of “La Création du Monde,” an 18th century clock first presented in 1754 at the court of King Louis XV of France in Versailles.

The over-200-year-old timepiece, which is crafted out of silver and gold, was also one of the first clocks to be displayed at the Louvre Abu Dhabi during its inauguration back in 2017. It was on display for the first three months following the museum’s opening.


Sole DXB highlights: Melody Ehsani’s latest sneaker collaboration inspired by Egypt

Streetwear designer Melody Ehsani takes inspiration from Egypt for latest sneaker collaboration. Supplied
Updated 07 December 2019

Sole DXB highlights: Melody Ehsani’s latest sneaker collaboration inspired by Egypt

  • Los Angeles-based Melody Ehsani recently debuted her hotly-anticipated Air Jordan 1 sneaker in collaboration with Nike
  • The recently-debuted sneaker was inspired by a recent trip to Egypt in March

DUBAI: In recent years, the market for women's streetwear has grown, however, the category is still largely dominated by the male market, as well as male designers. But one designer hoping to change that is Los Angeles-based Melody Ehsani, who recently debuted her hotly-anticipated Air Jordan 1 sneaker in collaboration with Nike.

The streetwear designer, who is of Iranian descent, is the latest woman to collaborate on an Air Jordan sneaker, and one the first women to design a shoe for the Nike-owned brand, alongside the likes of Aleali May, a stylist and model who was the first person to create a unisex Jordan Brand shoe.

As part of the brand’s “Fearless Ones” holiday collection, the shoe boasts an eye-catching detail — a removable gold watch set to the time 2:30, a nod to the basketball legend Michael Jordan. But the iconic basketball player isn’t the only one that Ehsani decided to honor in her collaboration.

In fact, the sneaker was inspired by a recent trip to Egypt, when the law-student-turned-designer accompanied her husband, Red Hot Chilli Pepper bassist Flea, during the band’s unforgettable performance in Giza in March.

The shoe boasts an eye-catching detail — a removable gold watch set to the time 2:30, a nod to the basketball legend Michael Jordan. Supplied

“The pyramids are the most obvious inspiration,“ Ehsani shared with Arab News. “I know it sounds cliché, but once you are there and you realize what the actual scale of them is it’s incredible. Those stones look so small in photographs, but in reality each of them is several stories tall,” she mused.

“Just being in the presence of them made me feel so insignificant and served as a reminder that the world is so much bigger than us,” she added.

Ehsani, who visited Egypt for the first time several years ago, reveals that her second trip to the North African nation was a very special experience.  "I had gone seven years earlier and there were a million tourists, but this time I went with my husband and we got to go on private tours of the pyramids and it was a different and very special vibe.”

Meanwhile, the footwear’s multi-colored red, pink, orange, green and blue panelway was actually inspired by her rainbow manicure during the trip.

Additional details include a hand-written message in marker on the midsole that reads, “If you knew what you had was rare, you would never waste it,” a piece of advice she’d gotten from one of her best friends.

Additional details include a hand-written message in marker on the midsole that reads, “If you knew what you had was rare, you would never waste it.” Supplied

“I was so inspired by that quote that I just wanted to share it with the world,” revealed Ehsani. “Whenever I come across something that’s really inspiring to me, I tend to use my products as a platform to share that information.”

Before the sneakers were released, they had already had a resale price worth $480. To put that into perspective, the original retail price was $130. The high demand served as proof that there is a great market for women who love sneakers, and it’s finally starting to get acknowledged. 

 “Growing up, there was so many things I wanted that just didn’t exist, and shoes were a part of them,” she stated. “A lot of times I had to buy kid’s sizes or the stuff that’s available to women always feels like an afterthought. There’s a whole ‘shrink it and pink it’ phenomenon when it comes to women’s footwear.”

However, the accessories designer is hopeful. “But what’s really great is that since I started eleven years ago, there’s been a dramatic shift in that people are finally starting to identify that there’s a problem. It’s almost like we were asleep on the couch, but now we’ve woken up.”

The sought after footwear, which debuted on Nov. 15, is available for purchase at Dubai’s premiere streetwear festival Sole DXB, which wraps up on Dec. 7.