Britain’s grocery sales lack festive spirit

98 percent of Britons visited a big four supermarket — Dave Lewis’ (below) Tesco, Sainsbury’s, Morrisons and Asda — in the past three months. Reuters Tesco Group Chief Executive, Dave Lewis speaks at an analyst presentation in London, Britain, April 12, 2017. (Reuters)
Short Url
Updated 10 December 2019

Britain’s grocery sales lack festive spirit

  • Sales of popular Christmas food purchases are down compared with last year

LONDON: Sales growth at Britain’s supermarkets slowed in the last quarter, industry data showed on Tuesday, as shoppers delayed their festive season preparations ahead of a national election on Dec. 12. 

Market researcher Kantar said all of Britain’s big four supermarket groups — market leader Tesco, Sainsbury’s , Asda and Morrisons — recorded sales declines over the period and lost market share to the German-owned discounters Aldi and Lidl which are aggressively opening new stores. Kantar said total British grocery sales rose 0.5 percent year-on-year in the 12 weeks to Dec. 1, having increased 1 percent in its November data set. 

“We’re yet to see consumers ramp up their spending in the run up to Christmas and, as anticipated, Black Friday only brought a limited boost for the grocers,” said Fraser McKevitt, head of retail and consumer insight at Kantar. 

“With the general election now only days away, people are waiting to fill their cupboards for the festive break,” he said, noting, for example, that sales of Christmas puddings and seasonal biscuits are down 16 percent and 12 percent in the past four weeks, compared with this time last year. Kantar said sales at Tesco fell 0.8 percent over the period, while Sainsbury’s, Asda, and Morrisons saw sales declines of 1.1 percent, 1.9 percent and 2.9 percent respectively. 

In contrast Aldi’s sales were up 6.2 percent and Lidl’s rose 9.3 percent, giving a combined market share of 14.1 percent. 

“While the big four all lost share in the past 12 weeks, 98 percent of the British public still visited at least one of their stores during the past three months,” said McKevitt. “Based on previous years, we expect them to increase their proportion of sales in the coming weeks as shoppers turn to familiar favourites and the traditional retailers in December.” 

Kantar said it was too early to say if Tesco’s new “Clubcard Plus” loyalty subscription scheme, launched last month, has had an impact on sales. Shares in Britain’s big supermarket chain were all down in early trade in London.


Google Cloud prepares for Black Friday ‘peak on top of peak’

Updated 04 August 2020

Google Cloud prepares for Black Friday ‘peak on top of peak’

  • Cloud technology, used to host websites and store data, is a key part of many retailers’ e-commerce operations

OAKLAND, California: Alphabet’s Google Cloud unit is poised for a surge in fourth-quarter sales from US retailers, as they brace for record online shopping during the holidays because of COVID-19 lockdowns.
Cloud technology, used to host websites and store data, is a key part of many retailers’ e-commerce operations. As fees are often pegged to site traffic, a jump in activity will drive up revenue for the unit.
Carrie Tharp, vice president of retail and consumer at Google Cloud, said that her team had this year tossed out its linear growth model to predict how many servers it will need to process web orders for retailers around Black Friday.
“We’re planning for peak on top of peak,” she said on Monday. That could be a boon for Google Cloud, which has generated about 30 percent of its revenue during the fourth quarter the last two years.
Stores such as Kohls Corp. and Wayfair Inc. lean on Google months in advance to ensure it has enough servers to withstand increased shopping during holiday discount days such as Black Friday and Cyber Monday in November and December.
This year, Black Friday-style demand has flooded shops since March, when the United States began lockdowns, Tharp said.
Holiday shopping is expected to boost demand further, as retailers including Target Corp. and Walmart Inc. have said they will reduce in-store hours because of coronavirus concerns.
Tharp said the pandemic has already benefitted Google Cloud, with some retailers adopting its predictive algorithms years ahead of plan to help them work out the most efficient way of fulfilling orders.
Electronics retailer Best Buy Co., for instance, announced on Tuesday a multi-year deal to centralize customer and product data with Google Cloud to improve its loyalty program and online ad campaigns.
The companies declined to elaborate on the deal, but Tharp said she hopes it leads to Google eventually powering Best Buy’s web ordering system.