https://arab.news/yhhfz
AliExpress, a global retail online marketplace under Alibaba Group, successfully wrapped up its 48-hour “11.11 Global Shopping Festival” of 2019.
With buyers from more than 200 countries including Saudi Arabia and the UAE joining the festival this year, the transaction amount in the first 13 minutes of the shopping spree exceeded the total transaction in the first hour in 2018.
By the 19th hour, the transaction amount surpassed the total 48-hour transaction last year. Russia, Spain, the US, France and Poland were the top-spending markets with strong transactions from both Saudi Arabia and the UAE such as a Saudi buyer ordering a 3D printer valued at $3,000. The most purchased product categories among global consumers were cellphones and telecommunications, consumer electronics, home and garden, automobiles and motorcycles, and computer and office.
“We are happy to see consumers from all over the world, especially from the UAE and Saudi Arabia, collecting their desired items in this year’s 11.11,” said Wang Mingqiang, general manager of AliExpress, “Participation from overseas local merchants in the region reflects AliExpress’ goal to incorporate more international sellers onto our platform, in order to offer more product varieties and ultimately an enhanced experience to our consumers.”
The top-selling categories from the Saudi and UAE markets included: Home and garden, automobiles and motorcycles, consumer electronics, cellphones and telecommunications, sports and entertainment, women’s clothing, computers and office equipment, toys and hobbies, jewelry and accessories, home appliances, and products for mothers and kids.
During the 48-hour festival this year, AliExpress invited more than 3,500 key online influencers and bloggers from the Middle East, Russia, Italy, Korea, Brazil, Spain and Poland to promote sellers and products on their social media accounts.
The Black Friday Sales in Saudi Arabia and the UAE were held from Nov. 29 to Dec. 3. During the five-day sale, shoppers benefitted from discounts of up to 50 percent on their most-favorite categories such as phones and telecommunications, consumer electronics, home and garden, beauty and health, toys and hobbies.