Louis Vuitton’s Spring 2020 menswear campaign explores the beauty of Morocco

Louis Vuitton Spring 2020 Menswear collection. (Supplied)
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Updated 13 January 2020

Louis Vuitton’s Spring 2020 menswear campaign explores the beauty of Morocco

  • Entitled “Footprints,” the campaign was lensed by Dutch artist Viviane Sassen
  • Setting the stage for the first series of images is the Moroccan cities of Tangier and Chefchaouen

DUBAI: This week, Virgil Abloh unveiled the latest images of his Spring 2020 campaign, entitled “Footprints,” as the artistic director of Louis Vuitton Men’s.

Photographed by Dutch artist Viviane Sassen, the artful images are the first in a series of five men’s campaigns intended to portray man's positive footprint on planet Earth, the brand says.




The images feature a diverse cast of models scouted locally in Morocco. Supplied

Setting the stage for the first series of images is the Moroccan cities of Tangier and Chefchaouen, the Northwestern old town famous for its blue-washed houses that look like something straight out of a Wes Anderson film.

The images feature a diverse cast of models scouted locally in Morocco wearing the American designer’s new collection and traipsing windswept beaches and grassy dunes and posing against the backdrop of picturesque sunsets and with bushes of blooms, which serve as the main theme behind the menswear offering.




Entitled “Footprints,” the campaign was lensed by Dutch artist Viviane Sassen. Supplied

Indeed, wild flowers were at the forefront of the collection, appearing on jumpers, trousers, coats and bags. The Off-White designer also brought in a florist to decorate the brims of straw hats worn by some of the model’s with fresh blooms.

Abloh, who made history as the first African-American to spearhead the storied French house,  presented the collection in the cobbled streets and cafes of Paris’s Place Dauphine in June 2019.  Program notes for the show revealed that he’d the idea of flowers as a metaphor for diversity.

The subsequent campaigns for future men’s collections will be lensed on every continent, with the photographers yet to be determined. “Honing the travel-centric core of the House, the campaigns illustrate and celebrate the formative acts and feelings shared by male youth around the globe, irrespective of culture and creed,” explained the French maison in a release.




The images were shot in the Moroccan cities of Tangier and Chefchaouen. Supplied

Louis Vuitton isn’t the only French fashion house to draw inspiration from the North African nation for its latest campaign.

 Yves Saint Laurent Beauty decided to photograph the campaign of its newest cosmetics collection entitled “Pure Shots,” in Marrakech.

The Parisian maison tapped Moroccan model Tilila Oulhajj to star in the images, which were lensed by Belgium-based Moroccan photographer Mous Lamrabat. 


Lebanese singer Nancy Ajram to perform concert on TikTok

Updated 47 min 56 sec ago

Lebanese singer Nancy Ajram to perform concert on TikTok

DUBAI: Lebanese superstar Nancy Ajram announced on Monday that she will be hosting a live virtual concert on the viral social media app TikTok.

The “magical show”, which is set to take place on Aug. 6 at 9 p.m. (Saudi time), is to celebrate the star joining the application.

 
 
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Nancy Ajram (@nancyajram) on

Last week, the “Ma Tegi Hena” singer teased a short creative video on Instagram with her daughters, Mila and Ella, who were seen nagging their mother, in the video shot at home, to create a TikTok account.

This is not the star’s first online concert. In May, during Eid Al-Fitr holiday, the music sensation streamed a widely-viewed virtual show on YouTube, shot on a building rooftop in Beirut.

 
 
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Nancy Ajram (@nancyajram) on

Ajram recently released a new documentary entitled “The Full Story,” on Arabic streaming service Shahid VIP, that revisits the burglary that took place at the singer’s Beirut residence earlier in the year.

Back in January, Ajram’s husband, celebrity dentist Fadi El-Hachem, reportedly shot and killed an armed assailant who broke into the superstar’s property in the early hours of the morning while their three young children were sleeping.

The documentary features real-life footage from the night of the home invasion.