Startup of the Week: Hues - a Saudi online florist adding a touch of beauty to flower shopping

Customers can place their orders through their website: www.hues-sa.com
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Updated 14 January 2020

Startup of the Week: Hues - a Saudi online florist adding a touch of beauty to flower shopping

  • “Flowers make us happy and we wanted to provide an online floral store that would add beauty not only to people’s lives but to the lives of the ones around you as well, in a simple, yet luxurious way”

In November 2018, four Saudis came up with the idea of starting a floral business because “a bouquet of flowers is a symbol of care and appreciation.” And so the luxurious online floral shop Hues was born.
The four partners all have different roles. Tala Bakhsh, who holds an MA in Cultural and Creative Industries from King’s College London and a diploma in the art of floral composition from Catherine Muller Flower School in London, is Hues’ specialist florist. Maryam Abduljawad, who has a bachelor’s degree in visual communication and arts with an emphasis in studio art in Lugano, Switzerland, is its creative florist.
Sultana Binladen, who holds a master’s degree in events and conference management from London and is an aromatherapist and marketing and graphic design specialist, serves as Hues’ events and coordination manager. Lastly, Mashael Binladen, a postgraduate in international business with emphasis in entrepreneurship, is its floral arrangements specialist.
“We were discussing ideas for businesses within art and education. All we had in common was a love for handwork and art. While conversing, the idea of flowers came up, which the four of us are passionate about,” they told Arab News in an email.
There are a few online flower businesses in the Kingdom but what makes Hues stand out is their monthly and weekly subscriptions can be tailored to the customer’s needs, such as for the home or office.
“During the first couple of months we realized how people were looking for reasonable prices, as well as visually pleasing designs and types of flowers. The market also lacked any type of subscription services, which we took the opportunity to provide.”
As the floral quartet put it: “Actions speak louder than words. Nowadays, with technology you can be there for someone 24/7 via text, but what really matters is to show you care, and to go above and beyond and touch someone’s heart.
“Sending a bouquet means far more than just sending a flower emoji in a text. Receiving flowers is bound to make your loved one smile, whether on special occasions such as Mother’s Day, Valentine’s Day or a birthday, or simply on any day you would like to make your loved one feel special.”
They offer a wide range of flower selection and displays, with Enchanted Beauty (orchids and roses) being their bestseller. It is the colors (hues) that give this bouquet its name — purple roses symbolize enchantment, while baby orchids signify beauty.
Hues would like to get the wider public interested in the different types of flowers, their meaning and symbolism, and to this end they will be offering workshops for children aged 4-12 from next month.
“Flowers make us happy and we wanted to provide an online floral store that would add beauty not only to people’s lives but to the lives of the ones around you as well, in a simple, yet luxurious way.”
They plan to open a store by September 2020 or early 2021 in Jeddah.
Customers can place their orders through their website: www.hues-sa.com. Keep up with Hues on Instagram (@hues.sa)


Saudi Cabinet voices support for the territorial sovereignty of Cyprus

King Salman chairs the Cabinet session on Tuesday. The meeting reviewed the Kingdom’s economic progress. (SPA)
Updated 32 min 35 sec ago

Saudi Cabinet voices support for the territorial sovereignty of Cyprus

  • Kingdom calls for security to be maintained in the region

RIYADH: Saudi Arabia has voiced its support for Cyprus’ territorial sovereignty amid growing tensions following the discovery of oil and gas reserves in the eastern Mediterranean.

The Saudi Cabinet, chaired by King Salman, on Tuesday said it was watching developments in the eastern Mediterranean “with great interest,” and called for security and stability to be maintained in the region.
The Cabinet also reviewed the Kingdom’s progress among 190 economies in the World Bank’s Women, Business and the Law 2020 report, which placed it first among GCC countries and second in the Arab world on legislative reforms relating to women.
Saudi Arabia’s Vision 2030 program supports the implementation of reforms that enhance women’s role in economic development, raising the Kingdom’s competitiveness regionally and globally.
Minister of Media Turki bin Abdullah Al-Shabanah said the Cabinet reviewed several reports on developments in regional and international arenas.
The Cabinet reiterated the Kingdom’s assertion during the fourth session of the Arab Parliament in Cairo that its policy is based on the principles of peaceful coexistence and good neighborliness, full respect for the sovereignty and independence of states, noninterference in their internal affairs, and its belief that these principles are capable of resolving all conflicts, foremost the Arab-Israeli conflict.

HIGHLIGHT

The Cabinet reviewed efforts to promote political solutions to crises in Syria, Yemen, Libya and Sudan, calling on all to take action to address destabilizing foreign threats and interventions.

The Cabinet also reviewed efforts to promote political solutions to crises in Syria, Yemen, Libya and Sudan, calling on all to take action to address destabilizing foreign threats and interventions and to “move forward toward the aspirations of security, stability and development of Arab countries and their peoples.”
On regional affairs, the Cabinet condemned an attack on a military site in Niger, the bombing of a security checkpoint and a tax collection center in Somalia, and the terrorist strike by Houthi militia on a mosque in the Marib governorate, which resulted in dozens of deaths and injuries.
The Cabinet session also authorized the minister of foreign affairs or his deputy to sign a draft protocol on establishing diplomatic relations between Saudi Arabia and Zimbabwe.
An agreement on social development between the the Kingdom and Tunisia was also approved along with a memorandum of understanding for scientific and technical cooperation with Spain.
The Cabinet also approved an agreement for scientific and geological cooperation between the Saudi Geological Survey and the Russian State Geological Company.