Startup of the Week: Hues - a Saudi online florist adding a touch of beauty to flower shopping

Customers can place their orders through their website: www.hues-sa.com
Short Url
Updated 14 January 2020

Startup of the Week: Hues - a Saudi online florist adding a touch of beauty to flower shopping

  • “Flowers make us happy and we wanted to provide an online floral store that would add beauty not only to people’s lives but to the lives of the ones around you as well, in a simple, yet luxurious way”

In November 2018, four Saudis came up with the idea of starting a floral business because “a bouquet of flowers is a symbol of care and appreciation.” And so the luxurious online floral shop Hues was born.
The four partners all have different roles. Tala Bakhsh, who holds an MA in Cultural and Creative Industries from King’s College London and a diploma in the art of floral composition from Catherine Muller Flower School in London, is Hues’ specialist florist. Maryam Abduljawad, who has a bachelor’s degree in visual communication and arts with an emphasis in studio art in Lugano, Switzerland, is its creative florist.
Sultana Binladen, who holds a master’s degree in events and conference management from London and is an aromatherapist and marketing and graphic design specialist, serves as Hues’ events and coordination manager. Lastly, Mashael Binladen, a postgraduate in international business with emphasis in entrepreneurship, is its floral arrangements specialist.
“We were discussing ideas for businesses within art and education. All we had in common was a love for handwork and art. While conversing, the idea of flowers came up, which the four of us are passionate about,” they told Arab News in an email.
There are a few online flower businesses in the Kingdom but what makes Hues stand out is their monthly and weekly subscriptions can be tailored to the customer’s needs, such as for the home or office.
“During the first couple of months we realized how people were looking for reasonable prices, as well as visually pleasing designs and types of flowers. The market also lacked any type of subscription services, which we took the opportunity to provide.”
As the floral quartet put it: “Actions speak louder than words. Nowadays, with technology you can be there for someone 24/7 via text, but what really matters is to show you care, and to go above and beyond and touch someone’s heart.
“Sending a bouquet means far more than just sending a flower emoji in a text. Receiving flowers is bound to make your loved one smile, whether on special occasions such as Mother’s Day, Valentine’s Day or a birthday, or simply on any day you would like to make your loved one feel special.”
They offer a wide range of flower selection and displays, with Enchanted Beauty (orchids and roses) being their bestseller. It is the colors (hues) that give this bouquet its name — purple roses symbolize enchantment, while baby orchids signify beauty.
Hues would like to get the wider public interested in the different types of flowers, their meaning and symbolism, and to this end they will be offering workshops for children aged 4-12 from next month.
“Flowers make us happy and we wanted to provide an online floral store that would add beauty not only to people’s lives but to the lives of the ones around you as well, in a simple, yet luxurious way.”
They plan to open a store by September 2020 or early 2021 in Jeddah.
Customers can place their orders through their website: www.hues-sa.com. Keep up with Hues on Instagram (@hues.sa)


Residency violators in Saudi Arabia seek virus tests after free treatment offer

Dr. Mohammed Al-Abd Al-Aly. (SPA)
Updated 5 min 45 sec ago

Residency violators in Saudi Arabia seek virus tests after free treatment offer

  • The number of coronavirus cases in the Kingdom now totals 2,039 — 1,663 of which are active but stable, with 41 in intensive care

JEDDAH: Hundreds of residency violators in Saudi Arabia have come forward to be tested for coronavirus after a royal decree by King Salman offering free treatment to all virus patients.
Ministry of Health spokesman Dr. Mohammed Al-Abd Al-Aly said that testing is essential to protect everyone in the country and that early detection of the virus improved the possibilities for treatment.
He said that there has been a noticeable rise in the number of cases as a result, but these are being treated rapidly.
The ministry recorded 154 new coronavirus cases on Friday, with three resulting from travel in quarantine.
The number of coronavirus cases in the Kingdom now totals 2,039 — 1,663 of which are active but stable, with 41 in intensive care.
Four new deaths were announced on Friday, bringing the total number of fatalities to 25. The ministry also recorded 351 recovered cases.

FASTFACT

• The ministry recorded 154 new coronavirus cases on Friday, with three resulting from travel in quarantine.

• The number of coronavirus cases in the Kingdom now totals 2,039 — 1,663 of which are active but stable, with 41 in intensive care.

• Four new deaths were announced, bringing the total number of fatalities to 25.

• The ministry also recorded 351 recovered cases.

Al-Aly said that the number of infected cases is reassuring when compared with the Kingdom’s population, but he urged people to maintain vigilance in the fight against the outbreak.
Committees around the Kingdom have met during the pandemic to decide which cities introduce 24-hour curfews.
The decision depends on the number of cases in a city in comparison with population and whether the spread is easily preventable by immediate quarantine of travelers or others, Al-Aly said.
“All these measures are taken into consideration to prevent and decrease the spread of the virus.”
Meanwhile, a curfew in Dammam, Taif and Qatif began on Friday at 3 p.m. and will continue until further notice, the Saudi Press Agency reported, citing Saudi Arabia’s Ministry of Interior.
Services and activities previously announced by the ministry will be exempt from the curfew.
The Interior Ministry also implemented a 24-hour curfew in Makkah and Madinah on Thursday to limit the spread of the virus.