Sophia the Robot set to sit front row at Modest Fashion Week

Sophia the Robot is among the special guests at IMFW. (Supplied)
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Updated 25 February 2020

Sophia the Robot set to sit front row at Modest Fashion Week

  • The third edition of the event is set to take place from April 2-5

DUBAI: Designers, celebrities and bloggers from around the world are gearing up for the 2020 Modanisa Istanbul Modest Fashion Week (IMFW), an event aimed to tackle the stereotypes that surround modest dressing by celebrating and showcasing modern modest designers from around the world.

The third edition of the event, which was co-founded by Franka Soeria — founder of Alahijab.com fashion — and Turkish entrepreneur Özlem Şahin in collaboration with modest fashion brand Modanisa in 2016, is set to take place from April 2-5 in Istanbul’s Zorlu Center.

The fashion platform has invited modest influencers, retail vendors and tastemakers from across the world, including Jordan, Kuwait, the UAE, India and Singapore, to partake in this year’s event. Among the special guests is Saudi Arabia’s “global citizen” Sophia the Robot, who will be positioned front row for the runways of Turkey’s avant-garde couturier Özlem Süer, Jordan’s Zeina Ali and fashion blogger-turned-designer Roza Jo, among others.

Additionally, the robot will also participate as a speaker on a panel that explores the growing relationship between fashion and technology.

“Ever since Saudi Arabia first introduced Sophia the Robot to the world, she has become a global sensation. She is synonymous with the future, which is a major theme at this year’s Modanisa Istanbul Modest Fashion Week,” shares event director Havva Kahraman with Arab News. “We are super excited that Sophia will be attending. She will be in the front row taking in the latest modest trends,” she added.

It won’t be the first time the AI creation from Hanson Robotics attends a fashion week. In 2018, Sophia was spotted at Alexander Wang’s Fall 2019 show in New York, wearing Wang’s boxy blazer style, with metal safety pins forming hearts on both of her sleeves, next to artists Teyana Taylor and 21 Savage.

Meanwhile, Sophia isn’t the only star attendees of IMFW can look forward to spotting on and off the runways. Other highlights include hijab-wearing model of Algerian descent Feriel Moulai, who is set to grace the catwalk in Istanbul.




Hijab-wearing model of Algerian descent Feriel Moulai is set to grace the catwalk in Istanbul. (Supplied)

Over the last few years, the fashion industry seems to have tuned into the often-underrepresented demographic that comprises Muslim women and others for whom dressing conservatively is a personal or cultural choice. With the rise of hijab-wearing models such as Halima Aden or Ugbad Abdi, major brands are also keen to be part of the modest fashion movement, which is estimated as one of the fastest growing markets.

Nike has released a Nike Pro hijab, while Burberry tapped hijab-wearing model Ikram Abdi Omar as part of their festive campaign in 2019. Noticing an untapped market, major labels have finally started to advertise and reach out to Muslim women and others who prefer to dress in a more modest manner.

IMFW was first held in May 2016. Since then, the platform has travelled to multiple international destinations including London, Dubai and Jakarta.


Missing your salon? How to care for your hair while you #StayHome

We speak to a hair expert on the dos and don’ts of at-home hair care. (File/Instagram)
Updated 28 min 22 sec ago

Missing your salon? How to care for your hair while you #StayHome

DUBAI: As salon-goers face the closure of spas, salons and barbershops, we speak to Haneen Odeh, owner of UAE’s Snob salon for her take on the dos and don’ts of at-home hair care.

Many men and women who rely on salon visits to keep their lengths healthy could be left wondering what to do between now and their next visit to a professional hair stylist. But just as important is what not to do (read: DIY trim job) to avoid ruining your hair and having to impose your own personal period of self-isolation once the pandemic is over due to a ruined haircut you tried to pull off in the bathroom mirror.

Don’t bleach your own hair
“For those who usually go to the salon to dye their lengths blonde, roots may be starting to show now. And while it might be tempting, I would strongly urge to not bleach your own roots. Lightening dark hair is a very complex multi-step process that requires years of experience and professional grade products only available at salons. Bleaching your hair incorrectly might result in burning and damaging your hair. Instead, opt for a root spray such as the L'Oreal Paris Magic Root Cover Up Concealer Spray. Otherwise, you can always conceal your dark roots with a headband or try wrapping your hair up with a scarf.” 

Do deep conditioning treatments
“Use this time to nourish your hair with a deep conditioning treatment. A lot of people simply apply it in the shower on wet hair for a few minutes and call it a day, but that way means that your lengths aren’t getting the full benefits of the product. Think of hair like a sponge, when it’s wet, it’s already full of water and cannot absorb anything more. So to make sure the product is fully absorbed into your locks, towel dry your hair after shampooing and then apply the treatment. Leave it on for 15-20 minutes and then rinse. You’ll see a huge difference.” May we suggest The Let It Go Circle hair mask from Davines, which is designed to boost hydration and revitalize dry and brittle strands?  

Don’t pick up the scissors
“When you’re bored, it might be tempting to pick up the scissors but, and I can’t stress this enough, don’t trim your own bangs or make any big changes to your hair cut on your own. It will inevitably go wrong and you will end up paying more to get it fixed in the long run. Try out some new hairstyles instead. There are plenty of tutorials on YouTube so experiment a little and get your hair professionally cut once it’s safe to do so.”

 Don’t over wash
“The more you wash your strands, the more you strip the scalp of its natural oils, and that in turn makes the scalp produce even more oil, which causes you to wash your hair more often — and the cycle goes on and on. Now is the perfect opportunity to give your lengths a break and cut down on the washing. Your hair might get oily, but once the adjustment period is over, you will notice that it will require less frequent washing.”

Do try scalp treatments
“Too often, we pay attention to the lengths of our hair and give our scalp no attention. But caring for your scalp improves the overall health of your tresses, stimulates hair growth and gets rid of dandruff due to product buildup. Scalp treatments range from serums to salt scrubs, so pick a product that suits your hair needs. Le Labo's basil-scented Scrub Shampoo uses black sea salt and menthol to clear away dirt and cool scalps down.”