What We Are Buying Today: Mikal’s cereal: The first Saudi brand to offer dry baby cereal

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Updated 08 May 2020

What We Are Buying Today: Mikal’s cereal: The first Saudi brand to offer dry baby cereal

Mikal’s is the first Saudi brand to offer dry baby cereal made with only organic ingredients. The firm was founded in 2019 by a young Saudi couple, Mawya Eshki and Tarek Khoja, who named their cereal project after their first baby Mikal.

Mothers increasingly are looking for high-quality baby cereals since the first step after breastfeeding is crucial for babies.

Mikal’s cereal has all-natural ingredients with no additives or preservatives, and is free of sugar and coloring.

The couple carried out three years of extensive research to develop the formula for their cereal — a healthy mix that allows babies to experience their first meal without the risk of an allergic reaction to gluten. 

Mikal’s gluten-free cereal is made mainly of oats and dates, which are rich in natural minerals, vitamins and dietary fiber. The cereal is easy to make on the go and can be ready to consume in a single step. Simply add the measure you think your baby is willing to eat to hot water or hot milk, and mix until it has a thick, creamy, pureed texture.

Pureed fruits or honey can be added for extra taste and color.

Mikal’s cereal uses Qassim dates from local farms and is certified by the Saudi Accreditation Committee. The cereal is rich in B vitamins, vitamins A and K, folic acid and a range of minerals. A 300 gm pack of Mikal’s cereal costing SR65 ($17) will make 12-14 meals, depending on the age of the baby and quantity consumed. For more information, visit the online store: www.mikalscereal.com


Arab movies to debut at Toronto International Film Festival

Updated 03 August 2020

Arab movies to debut at Toronto International Film Festival

DUBAI: Organizers of the Toronto International Film Festival (TIFF) have released a new lineup of 50 movies for screening at this year’s event including a number of Arabic flicks.

Egyptian filmmaker Mayye Zayed’s “Ash Ya Captain” (“Lift Like a Girl”), an intimate journey into the life of an aspiring athlete, will premiere at the 45th edition of the festival, due to take place between Sept. 10 and 20.

Also featured will be Palestinian filmmaking twins Tarzan and Arab Nasser’s “Gaza Mon Amour,” a satire on love and desire. The brothers’ second feature film, it tells the tale of a 60-year-old fisherman who is secretly in love with a market dressmaker. As the story unfolds, the fisherman discovers an ancient Greek statue that will trouble him.

British director Ben Sharrock’s “Limbo” will see Egyptian-British actor Amir El-Masry star as a Syrian asylum-seeker who finds himself living on a small Scottish island.

Egyptian-British actor Amir El-Masry stars in British director Ben Sharrock’s “Limbo.” (Toronto International Film Festival)

Meanwhile, American director Spike Lee’s film version of David Byrne’s hit Broadway show “American Utopia” will open at the event which will be capped off by American-Indian director Mira Nair’s “A Suitable Boy.”

In addition, there will be showings of Iranian directors Manijeh Hekmat’s “Bandar Band” and Farnoosh Samadi’s “180 Degree Rule.”

Most screenings will take place virtually due to government restrictions imposed to stop the spread of the coronavirus disease (COVID-19) outbreak.

Cameron Bailey, TIFF’s artistic director, said in a released statement: “We began this year planning for a festival much like our previous editions, but along the way we had to rethink just about everything.

“This year’s line-up reflects that tumult. The names you already know are doing brand-new things this year, and there’s a whole crop of exciting new names to discover.”

The full schedule of the festival will be released on Aug. 25.