Lebanese luxury soap brand sees boost in sales amid pandemic

The Oriental Gardenia Velvety body soap. (Supplied)
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Updated 27 May 2020

Lebanese luxury soap brand sees boost in sales amid pandemic

DUBAI: In 1999, Syrian-Palestinian fragrance connoisseur Hana Debs Akkari pursued her passion project in Lebanon by founding a sophisticated soap company called “Senteurs d’Orient,” or “Fragrances of the East” in French.

Akkari envisioned that her handcrafted soaps would symbolize the beloved floral essences of the Middle East, particularly the Levant, which is reportedly the world’s oldest soap-making region.

With the pandemic caused by the coronavirus disease (COVID-19), Akkari’s small, family-run luxury soap business has witnessed an increased demand in their natural products nearly twenty years since its founding.




Portrait of Sarah Akkari, CEO of Senteurs d’Orient. (Supplied)

“Since the pandemic was declared, we saw a spike in our online sales,” said Lebanese-Canadian and New Yorked-based Sarah Akkari, Hana’s daughter and CEO of Senteurs d’Orient, to Arab News. “People are washing their hands more often, and their hands are becoming drier as a consequence. So, they’re also looking for a natural soap, such as the ones we offer. Our antibacterial soaps are packed with different nourishing ingredients like glycerin, Shea butter and Vitamin E.”

Operating from Lebanon, Senteurs d’Orient’s factory is run by a diligent team of chemists and artisans, many of whom are women as female education and empowerment in the workforce is at the heart of the company’s ethos.




Engraving soaps at the Lebanon factory. (Supplied)

After mixing the chemical-free ingredients by hand, the soaps are air-dried for 10 ten days and later machine-molded and carefully hand-wrapped. True to the company’s name, the delicate floral scents of gardenia, jasmine, tuberose, and rose of Damascus draw their inspiration from eastern gardens.

To show support for the selfless medical workers, some of whom reached out to Akkari and expressed interest in Senteurs d’Orient’s soaps, she recently donated nearly 500 packages to doctors and nurses from four American hospitals — two in Los Angeles, one in New York and another in New Jersey.

Each package is an ‘Oriental Trio Box’, containing three bars of soap, the shapes and engravings of which are inspired by the decoration of ‘maamoul’, the Levant region’s quintessential pastry.

“When you’re facing this type of crisis and you’re receiving emails from doctors and nurses or anyone on the frontlines, it’s a not a request you can reject,” explained the 32-year-old entrepreneur. “It’s something that we really wanted to be part of and it brought us much satisfaction knowing we could contribute in this way.”




The company has expanded its international presence and line of therapeutic products, creating bath salts, multi-purpose oils and thinly sliced, single-use soap leaves. (Supplied)

Under the leadership of Akkari, the company has expanded its international presence and line of therapeutic products, creating Mediterranean orange blossom bath salts, multi-purpose oils and thinly sliced, single-use soap leaves of amber and tea flower.

It is the authenticity of Senteurs d’Orient’s products that Akkari hopes will come through.

“You feel the fragrance is coming straight from the flower,” she said.


Kim Kardashian and Kanye West ‘seem much happier’ after family trip 

Updated 10 August 2020

Kim Kardashian and Kanye West ‘seem much happier’ after family trip 

DUBAI: US rapper Kanye West and his wife, reality TV star Kim Kardashian, returned from their private family vacation in the Dominican Republic this week and they “both seem much happier,” People magazine reported. 

The celebrity couple took the trip last week to try to save their marriage. 

Problems between the parents-of-four started after the 43-year-old rapper announced he was running for the US presidency in 2020. Following a series of Twitter rants last month, the singer revealed he has been trying to divorce his wife.

A source close to the couple told the publication: “They had a good family week in the Dominican Republic. They are continuing the family vacation in Colorado. Kim and Kanye are getting along. They both seem much happier.”

On Friday, West shared a heart-warming video on Twitter of himself dancing with his eldest daughter North during their trip.