Lebanese luxury soap brand sees boost in sales amid pandemic

The Oriental Gardenia Velvety body soap. (Supplied)
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Updated 27 May 2020

Lebanese luxury soap brand sees boost in sales amid pandemic

DUBAI: In 1999, Syrian-Palestinian fragrance connoisseur Hana Debs Akkari pursued her passion project in Lebanon by founding a sophisticated soap company called “Senteurs d’Orient,” or “Fragrances of the East” in French.

Akkari envisioned that her handcrafted soaps would symbolize the beloved floral essences of the Middle East, particularly the Levant, which is reportedly the world’s oldest soap-making region.

With the pandemic caused by the coronavirus disease (COVID-19), Akkari’s small, family-run luxury soap business has witnessed an increased demand in their natural products nearly twenty years since its founding.




Portrait of Sarah Akkari, CEO of Senteurs d’Orient. (Supplied)

“Since the pandemic was declared, we saw a spike in our online sales,” said Lebanese-Canadian and New Yorked-based Sarah Akkari, Hana’s daughter and CEO of Senteurs d’Orient, to Arab News. “People are washing their hands more often, and their hands are becoming drier as a consequence. So, they’re also looking for a natural soap, such as the ones we offer. Our antibacterial soaps are packed with different nourishing ingredients like glycerin, Shea butter and Vitamin E.”

Operating from Lebanon, Senteurs d’Orient’s factory is run by a diligent team of chemists and artisans, many of whom are women as female education and empowerment in the workforce is at the heart of the company’s ethos.




Engraving soaps at the Lebanon factory. (Supplied)

After mixing the chemical-free ingredients by hand, the soaps are air-dried for 10 ten days and later machine-molded and carefully hand-wrapped. True to the company’s name, the delicate floral scents of gardenia, jasmine, tuberose, and rose of Damascus draw their inspiration from eastern gardens.

To show support for the selfless medical workers, some of whom reached out to Akkari and expressed interest in Senteurs d’Orient’s soaps, she recently donated nearly 500 packages to doctors and nurses from four American hospitals — two in Los Angeles, one in New York and another in New Jersey.

Each package is an ‘Oriental Trio Box’, containing three bars of soap, the shapes and engravings of which are inspired by the decoration of ‘maamoul’, the Levant region’s quintessential pastry.

“When you’re facing this type of crisis and you’re receiving emails from doctors and nurses or anyone on the frontlines, it’s a not a request you can reject,” explained the 32-year-old entrepreneur. “It’s something that we really wanted to be part of and it brought us much satisfaction knowing we could contribute in this way.”




The company has expanded its international presence and line of therapeutic products, creating bath salts, multi-purpose oils and thinly sliced, single-use soap leaves. (Supplied)

Under the leadership of Akkari, the company has expanded its international presence and line of therapeutic products, creating Mediterranean orange blossom bath salts, multi-purpose oils and thinly sliced, single-use soap leaves of amber and tea flower.

It is the authenticity of Senteurs d’Orient’s products that Akkari hopes will come through.

“You feel the fragrance is coming straight from the flower,” she said.


‘Hamilton’ makes a successful transition to the big screen

Updated 04 July 2020

‘Hamilton’ makes a successful transition to the big screen

CHENNAI: Cinema sometimes looks to go back to its roots. Some years ago, European auteurs like Lars Von Trier, Thomas Vinterberg and others introduced “Dogme 95” as a new form of moviemaking, which meant using no props, no artificial lighting and no makeup. It did not last long. However, Thomas Kail’s “Hamilton” — released to coincide with the Fourth of July and streaming on Disney Plus — is another experiment that reminded me of the very early days of motion pictures when some directors in India captured a stage play with a static camera and then screened it in remote regions, where it was not feasible to cart the entire cast.

Kail used six cameras to shoot what was originally a theatrical production. Over two nights in 2016, he filmed the play with most of the actors, including Tony Award winners, who were in the stage version. Every attempt has been made to make it look cinematic, with impeccable camerawork and editing. There is a bonus here. The movie enables you to be a front-bencher at Richard Rogers’ stage production. This closeness that allows you to see clearly the expressions of the actors establishes an intimacy between the audience and the cast.

Inspired by Ron Chernow’s 2004 biography of Alexander Hamilton, the 160-minute show makes a fabulous musical. The release of the film with its intentionally diverse cast comes at a critical time when race relations in the USA have hit the rock bottom. When Aaron Burr (Leslie Odom Jr) sings that he wants to be in “the room where it happens”, the lyrics are sung by a black man.

Alexander Hamilton (played by Lin-Manuel Miranda, also the creator of the piece) is the least well known of the American founding fathers. An immigrant and orphan, he was George Washington’s right-hand man. Credited as being responsible for setting up the country’s banking system, Hamilton was killed in a duel by Burr.

The musical is inspired by Ron Chernow’s 2004 biography of Alexander Hamilton. Courtesy of Disney

The story is narrated through hip-hop beats. Thomas Jefferson (Daveed Diggs) sings his speech to Congression, and the debates he has with Alexander Hamilton are verbalized through lyrics. Hamilton also has a lot to say about America’s immigrant past. In one scene French aristocrat Marquis de Lafayette tells Alexander, “Immigrants, we get the job done!”

Performances are top notch. Miranda is superb, and evokes an immediate connection between the film and the viewer. King George III is brilliantly portrayed by Jonathan Groff, and Hamilton’s wife, Eliza (Philippa Soo), is an endearing presence who has a calming effect on her often ruffled and troubled husband.

“Hamilton” is a great, if subjective, account of early American political history for those not familiar with that period. It must be said, however, the musical makes a long movie, which might be a trifle tiring for those not used to this format.