Federer tops list of world’s highest-paid athletes

Swiss tennis legend Roger Federer has spent a record 310 weeks as world number one, winning 18 of 19 Grand Slam finals from 2005-2010. (Shutterstock)
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Updated 31 May 2020

Federer tops list of world’s highest-paid athletes

  • The bulk of Federer’s haul in the past 12 months was from appearance fees and endorsement deals
  • Next on the list was Portuguese football star Cristiano Ronaldo at $105 million, $60 million in salary

NEW YORK: Roger Federer topped the 2020 Forbes magazine list of highest-paid global athletes announced Friday, leading the lineup for the first time with pre-tax earnings of $106.3 million (95.5 million euros).
The Swiss tennis legend, a men’s record 20-time Grand Slam singles champion, becomes the first player from his sport atop the annual list since its 1990 debut, rising from fifth in 2019.
Federer’s haul over the past 12 months included $100 million from appearance fees and endorsement deals plus $6.3 million in prize money. His previous best showing was second in 2013.
“His brand is pristine, which is why those that can afford to align with him clamor to do so,” University of Southern California sports business professor David Carter told the magazine.
The ongoing coronavirus pandemic that shut down sports worldwide caused the first decline since 2016 in the total income of the world’s 100 top-paid athletes, a 9% dip from last year to $3.6 billion. Another plunge is expected next year from the shutdown.
Portuguese football star Cristiano Ronaldo was second on the list at $105 million, $60 million in salary and $45 million from endorsements, with Argentine football hero Lionel Messi third on $104 million, $32 million of that from sponsorship deals.
Messi and Ronaldo, who have traded the top spot three of the past four years, saw their combined incomes dip $28 million from last year due to salary cuts when European clubs halted play in March.
Brazilian footballer Neymar was fourth overall on $95.5 million, $25 million from endorsements, while NBA star LeBron James of the Los Angeles Lakers was fifth on $88.2 million, $60 million of that from endorsements.
NBA star Stephen Curry of the Golden State Warriors was sixth on $74.4 million with former teammate Kevin Durant next on $63.9 million.

Tiger Woods, the reigning Masters champion and a 15-time major winner, was eighth on the list and tops among golfers at $62.3 million, all but $2.3 million from sponsor deals.
Woods topped the Forbes list a record 12 times before an infidelity scandal helped end his run.
Two NFL quarterbacks rounded out the top 10 with Kirk Cousins ninth at $60.5 million and Carson Wentz 10th on $59.1 million.
The top 100 featured athletes from 21 nations and 10 sports. More NBA players made the list than those from any other sport at 35, but 31 NFL players made the cut, up from 19 from last year, and they pulled down the most money of any league, aided by finishing the season before the deadly virus outbreak.
Major League Baseball, whose start to the 2020 campaign was postponed by the virus outbreak, put only one player on the list after 15 in 2019. The lone MLB player was Los Angeles Dodgers pitcher Clayton Kershaw, who was 57th at $27.3 million with only $750,000 from endorsements.
Spanish footballer Sergio Ramos, the Real Madrid captain, was last among the 100 on $21.8 million, including $3 million in endorsements.
Two women, tennis stars Naomi Osaka of Japan and Serena Williams of the United States, made the list, the most females on it since 2016. Osaka ranked 29th overall on $37.4 million ($34 million in endorsements), four spots ahead of Williams with $36 million ($32 million in endorsements).
Federer, 38, boasts the biggest sponsorship lineup among active athletes with Moet & Chandon and Barilla among those paying from $3 to $30 million to link him with their brands.
Federer, who spent a record 310 weeks as world number one, reached 18 of 19 Grand Slam finals from 2005-2010.
Only Woods has joined Federer in making $100 million in sponsor deals in a single year.
Federer’s newest deal is with Swiss running shoe On, where he is an investor, but several sponsors have been with him for more than a decade, including Rolex, Credit Suisse, Mercedes-Benz and Wilson.
A split with Nike in 2018 opened Federer to Japanese apparel brand Uniqlo’s 10-year deal worth $300 million.


Leeds face test of nerve as promotion looms

Updated 07 July 2020

Leeds face test of nerve as promotion looms

  • Marcelo Bielsa’s side look odds-on to secure the place among English football’s elite

LONDON: After 16 years in the wilderness, Leeds United are on the brink of an eagerly awaited return to the Premier League — as long as they can hold their nerve with the finish line in sight.

A 3-1 win at Blackburn on Saturday moved Leeds a step closer to the promised land from the long purgatory of the lower leagues.

Marcelo Bielsa's side sit one point clear at the top of the Championship heading into their last five matches.

With third-placed Brentford six points behind, Leeds look odds-on to secure the place among English football's elite that their legion of fanatical fans used to regard as their birthright.

But Leeds were in a similar position last season and squandered a chance for automatic promotion before imploding in the playoffs.

When Leeds beat Sheffield Wednesday on April 13, 2019, a capacity crowd at Elland Road serenaded their jubilant team as if promotion had been secured.

Just 15 days later, after losses to Wigan and Brentford and a mad-cap draw against Villa — in which Bielsa told his team to deliberately let their opponents score following United's controversial opener — ended the Leeds top two challenge.

Leeds lost their nerve and Derby took full advantage in the playoff semifinal second leg, winning 4-2 to leave the Elland Road faithful in tears.

From the ashes of that bitter evening, Bielsa has dragged Leeds back into promotion contention.

But, with last season's collapse in mind, Leeds fans might have been alarmed to hear Bielsa admit he is feeling the strain of the run-in.

"Yes," Bielsa said when asked if he felt anxious during the Blackburn game.

"Every match in this period is very important. If we get distracted we will pay for that so we need to keep focused in every match."

With English football being played behind closed doors for the rest of the season amid the coronavirus pandemic, perhaps Leeds will benefit from playing in silence, rather than in front of their anxious fans.

"I'd love to be there more than anything. But it's such a nervous time and I do think that could impact the players," Leeds season-ticket holder Simon Sanders told AFP.

"Nothing feels quite right with this virus and the way the world has changed but if we make it the party will go on for weeks."

Three of Leeds' remaining games will be played in the empty stands of Elland Road against struggling trio Stoke, Barnsley and Charlton.

Win those games and taken a point from one of their two away games at Swansea and Derby and Leeds will be assured of promotion.

It would be a moment to savor after such a long period in the shadows.

Champions of England in 1969 and 1974 under Don Revie, then in 1992 when Howard Wilkinson called the shots, Leeds have a rich history.

But since being relegated from the top tier in 2004, Leeds have stumbled from financial disaster off the pitch to despair on it.

Describing the club's ascent to the heady heights of the Champions League in the early 2000s, former chairman Peter Ridsdale claimed he had "lived the dream."

Their subsequent fall was a never-ending nightmare that hit its lowest ebb in 2007 when Leeds went into administration and were relegated to the third tier for the first time.

No wonder the much-travelled Bielsa is so beloved after just two years in charge.

The former Argentina, Lazio, Marseille and Bilbao boss has turned the tide at a tortured club infamously labelled the 'Damned United' by novelist David Peace and forever remembered as 'Dirty Leeds' in the minds of fans who saw their no-holds-barred style in the Revie era.

Now Leeds' Italian owner Andrea Radrizzani is embracing that checkered past in a bid to secure promotion at last.

"For Leeds, we have a history of being 'Dirty Leeds' and we actually channel that," Radrizzani told FIFA's Professional Football Journal.

"All of our boys are willing to fight for the shirt every week and having that character is important to being a Leeds player.

"I want to help Leeds return to the level our history and fans deserve."