DUBAI: Midst a global pandemic, racial discrimination cases and other global downturns, support is what people are seeking at the moment.
This week, women on social media – famous or not – have been taking part in an Instagram campaign that aims to empower women. Celebrities and influencers have been sharing black and white images of themselves, nominating others – who inspire them – to take part in the campaign.
Egyptian-Moroccan-Dutch model Imaan Hammam shared an image of herself wearing an oversized blazer – not to mention her iconic signature curly hair that made for the look. “Women supporting women is beautiful,” she wrote to her 948,000 followers, nominating part-Saudi catwalk star Shanina Shaik.
Shaik, who is of Pakistani-Lithuanian-Australian descent, also shared a monochrome picture of herself by the beach, which seems to have been taken during one of her quarantine trips.
The 29-year-old model wore a white long-sleeve t-shirt that covered her leopard-print swimsuit.
Reality TV star Khloe Kardashian, who was nominated by American actress and TV personality Malika Haqq and Vanessa Bryant – widow of basketball player Kobe Bryant – had her take on the viral challenge as well.
Kardashian, who recently celebrated her 36th birthday, did not tag specific people. She, however, nominated her all female fans.
“To all my Queens- Let’s spread love and remember to be a little kinder to one another,” she wrote to her 118 million followers on Instagram.
This viral challenge had to have the one-and-only Victoria Beckham, who not only shared a picture of herself, but also included her daughter. “Challenge accepted,” wrote the British beauty icon before thanking actress Nicola Peltz for the nomination.
“Empowering women has always been at the heart of VB. I’ll be nominating all the inspirational women in my life (of which there are many!),” added the 46-year-old star.
In the following post, the mother-of-four shared an image of her nine-year-old daughter, Harper Seven Beckham, writing: “Raising strong women is as important as supporting them.”
The celebrities have all been using the hashtags #blackandwhitechallenge, which has over a million posts, or #womensupportingwomen, which has over six million posts.
Some have kept it simple and only wrote “challenge accepted.”