Shahid, the first and leading streaming service in the Arab world by MBC Group, is now available on all major Smart TV brands and connected streaming devices.
The announcement follows research by MBC Group that has found that an increasing number of Shahid VIP subscribers prefer to consume content on larger screen devices, in addition to mobile devices.
In addition to being able to screencast via a smartphone, the Shahid app is now available on all major Smart TV offerings, such as Samsung, LG and Android-powered TVs, including Sony, TCL Hisense, Philips, Toshiba and Skyworth. Other streaming devices include Apple TV and Xiaomi Mi Box.
Shahid’s entire offering is available via the TV apps, including Premieres, Originals, pre-theatrical movie releases and more.
“Our aim is to always offer the very best in content, experiences and technology for our viewers, and by enabling Shahid VIP across all mainstream Smart TV brands we are able to reach more consumers than ever before by supporting their additional video consumption habits,” said Dominic Farrell, director of Digital Technology at Shahid. “Despite being a recent offering, the return has been almost immediate and the results impressive. In fact, Smart TVs already account for around half of what our subscribers consume.
“Another advantage is that Smart TV subscribers have, on average, double the engagement compared to a VIP subscriber using their mobile device. While our effort is making subscribers happier, it is also moving the needle across all our service metrics. More devices will be added soon to the list, ensuring everyone enjoys their favorite premium video content whenever, wherever and however they want.”
Consumers purchasing a new Smart TV from Sony or TCL will receive a complimentary subscription to Shahid’s premium content offering, Shahid VIP.