Amina Muaddi debuts jewelry and bags with new collection

Amina Muaddi Fall 2020 collection photographed by Mous Lamrabat. Supplied
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Updated 21 November 2020

Amina Muaddi debuts jewelry and bags with new collection

DUBAI: Amina Muaddi has made her foray into jewelry and bags in her quest to dominate the accessories closets of her A-list clients. The Jordanian-Romanian footwear designer, who is known for her signature flared heels, unveiled two entirely new creations, a satin handbag and crystal-embellished earrings alongside her Fall 2020 collection of shoes — just in time for the holiday season. 

 The Paris-based designer — beloved by A-listers — first revealed that she would be expanding her footwear empire with a range of handbags titled Aminis in September via a series of images of the new bags being manufactured.




Amina Muaddi Fall 2020 collection photographed by Mous Lamrabat. Supplied

The Amini bag is rectangular and boxy and comes in multiple colorways and textures, including leopard print satin and sleek black leather. The handbag features various hardware options, such as crystal-adorned and golden handles.

Meanwhile, the aptly-named Begum earrings, named after Muaddi’s popular Begum heel, take the form of the sunburst crystal embellishment that adorns the cult shoe’s vamp. The sparkling earrings come in two sizes and are made to be worn to evening soirees. 




The lookbook for the new collection was photographed by Belgian-Moroccan Mous Lamrabat. Supplied

When it comes to the footwear, the Fall 2020 collection comprises pumps, slingbacks, boots and sandals that reflect Muaddi’s feminine-meets-edgy aesthetic. The rainbow moiré Gilda slipper is a surefire crowd-pleaser, while the Danielle boot, constructed with a wedge heel, is perfect for the cooler season. 

The lookbook for the new collection was photographed by Morocco-born, Belgian-raised photographer Mous Lamrabat, who is known for his striking and unique portraits. 




Amina Muaddi Fall 2020 collection photographed by Mous Lamrabat. Supplied

It’s been a busy few weeks for the part-Arab designer who grew up in Italy — the 34-year-old recently dropped her second footwear collection with Fenty following the sellout success of the first Amina Muaddi x Fenty line.

Titled 11-20, the lineup features a corset pump, a square-toed sling-back and two lace-up sandals.

The new creations come in electric blue, hot pink, coco white and black. Unlike Muaddi’s wide-flared heels, this design features the thin tapered heel that she created specifically for Fenty.

The pair launched their first capsule collection in July. As a result of the first partnership’s success, they are set to be honored as Collaborator of the Year at the 34th edition of the FN Achievement Awards, scheduled to take place online on Dec. 8.


Kim Kardashian West can’t get enough of this part-Arab designer

Updated 01 December 2020

Kim Kardashian West can’t get enough of this part-Arab designer

DUBAI: Kim Kardashian West loves her some Amina Muaddi heels. 

Whether she’s sporting the brand’s Lupita sandals for an at-home photo shoot or celebrating hitting 190 million followers on Instagram wearing the Holli slingbacks, the “Keeping Up With the Kardashians” star often champions pieces from the Jordanian-Romanian footwear designer.

This week, the reality television star and entrepreneur was recently spotted wearing a design from the Paris-based brand yet again. 

Kardashian West posted a series of snaps on Instagram  in which she’s wearing a bold outfit — complete with glistening blue, leather trousers and a fitted turtleneck top — which she accessorized with a pair of Muaddi’s in-demand heels.

The heels she picked out were the Jordanian-Romanian designer’s Begum glass pumps in blue, featuring a starburst buckle detail on the shoe’s vamp and the brand’s signature flared heel. 

Kardashian West championed theItaly-made brand just a couple of weeks after Muaddi made her foray into handbags and jewelry. The designer unveiled two entirely new creations, a satin handbag and crystal-embellished earrings alongside her Fall 2020 collection of shoes.

 The celebrity-loved footwear designer first announced the news that she would be expanding her footwear empire with a range of handbags titled Aminis in September via a series of images of the new bags being manufactured.

Muaddi’s cult brand has garnered a loyal following of famous fans, including Dua Lipa, Gigi Hadid, Kylie Jenner, Kendall Jenner and Hailey Baldwin Bieber among many others.

Her most famous collaboration to date is the limited-edition footwear capsule collection with multi-hyphenate superstar Rihanna’s Fenty, which dropped in July. 

The 34-year-old recently dropped her second footwear collection with Fenty following the sellout success of the first Amina Muaddi x Fenty line.

The partnership is set to be honored as Collaborator of the Year at the upcoming 34th edition of the FN Achievement Awards, which is set to go virtual on Dec. 8. 

Previous recipients of the Collaborator of the Year honor at the annual FN Achievement Awards – often called the “Shoe Oscars” – have included Tommy Hilfiger and Kith’s Ronnie Fieg.