Omnicom’s 180 agency launches in MENA

Omnicom’s 180 agency launches in MENA
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Updated 18 January 2021

Omnicom’s 180 agency launches in MENA

Omnicom’s 180 agency launches in MENA
  • 180 launched its first office in Amsterdam nearly 20 years ago with a second one in Los Angeles

RIYADH: Omnicom agency 180 is expanding into the Middle East and North Africa (MENA) region with offices in Dubai and Doha.

180 launched its first office in Amsterdam nearly 20 years ago with a second one in Los Angeles. Along with its MENA offices in the UAE and Qatar, the agency is now also setting up shop in New York as part of its expansion strategy.

The agency’s global operations are led by Amsterdam-based CEO Sander Volten, alongside Al Moseley, global chairman and chief creative officer, based in Los Angeles. 

“Since the founding of 180, the agency has always been hyper focused on bringing different and fresh perspectives to our clients and consumers,” said Volten.

“With its interconnected hubs across different continents, 180 provides a fresh new perspective, emanating from an ecosystem of expertise, international talent, and modern creative solutions powered by data, audience intelligence, and social to better serve clients and give their brands relevance on a global scale.” 

Youssef Chahine, general manager at 180’s sister agency TBWA\RAAD, will lead the operations of the MENA hub, although it is unclear as to whether he will maintain both roles.

“We intend to be a premium partner to the region’s most ambitious brands, ensuring they have access to transformative, world-class talent to help them lead on both a global and regional scale,” said Chahine.

The MENA team will work day-to-day with clients on the ground and will have access to the brand building, design, brand strategy, digital, and partnership experience of the 180 ecosystem in Los Angeles, New York, and Amsterdam.

Although 180 MENA is launching now, the agency has been working with regional clients such as Qatar Airways and Al Jazeera for nearly 10 years through its Amsterdam office.

Moseley said: “After a decade of experience in the region, we are excited about having a team on the ground. We think it’s fair to say that if there is one region on Earth that knows what it means to see the world as it could be, it’s the MENA region.”


STARZPLAY partners with YouNeedCharacter to expand kids’ content portfolio

STARZPLAY partners with YouNeedCharacter to expand kids’ content portfolio
Updated 04 August 2021

STARZPLAY partners with YouNeedCharacter to expand kids’ content portfolio

STARZPLAY partners with YouNeedCharacter to expand kids’ content portfolio
  • Partnership adds ‘CricketPang’ animation series endorsed by Ajinkya Rahane, vice captain of Indian cricket team

DUBAI: STARZPLAY has expanded its portfolio of kids’ content on the streaming platform with the addition of “CricketPang,” an animated TV series based on cricket and endorsed by the talented Ajinkya Rahane, vice captain of the Indian cricket team.

“We are thrilled to stream ‘CricketPang’ for our youngest viewers who can now enjoy a fun animation show while also honing their creative skills. We look forward to our partnership with YouNeedCharacter and are confident that this all-new edition will be loved by our MENA subscribers,” said Nadim Dada, vice president of content acquisition at STARZPLAY.

The series is produced by global character creation and animation production company YouNeedCharacter, which recently signed Indian cricketer Ajinkya Rahane as the brand ambassador for the show. With Rahane onboard, the company aims to launch activities to support cricket by securing scholarships for promising young cricketers.

“‘CricketPang’ offers a simple and interesting way for kids to learn while being entertained, and we hope that animation fans in the region enjoy the series as much as we enjoyed creating it,” said Minsu Song, CEO of YouNeedCharacter.

Each episode of “CricketPang” has been designed to contain stories of friendship, conflict resolutions, cooperation and creativity in ways that children can understand and learn from. The fun and light-hearted stories aim to help children with problem-solving, cooperation and communication skills.

“We have been working continuously to increase awareness for ‘CricketPang’,” Song said, adding that the partnership with STARZPLAY would further strengthen the brand.

The first season of the series is currently streaming on STARZPLAY.


Twitter accidentally verifies fake account of novelist Cormac McCarthy

Twitter accidentally verifies fake account of novelist Cormac McCarthy
Updated 04 August 2021

Twitter accidentally verifies fake account of novelist Cormac McCarthy

Twitter accidentally verifies fake account of novelist Cormac McCarthy


LONDON: Twitter admitted on Tuesday that the platform had accidentally given a fake account for renowned author and novelist Cormac McCarthy a blue tick marking it as a “verified user.”

The account, under the misspelled name “CormacMcCrthy,” was registered in 2018 and was recently tweeting about kombucha and SoundCloud for thousands of followers on the platform.

 

Both the author’s agent and publisher confirmed that McCarthy has never signed up for Twitter.

A spokesperson for Twitter said: “The account referenced was verified by mistake and that has since been reversed. The account will also be required to adhere to Twitter’s parody, news feed, commentary, and fan account policy.”

This is the second time Twitter has verified a fake account supposedly belonging to McCarthy; the first time was in 2012.

The fake account of 2012 was not only verifed, but also welcomed by Twitter’s chief executive Jack Dorsey.



In order to qualify for verification, Twitter users must upload an ID to authenticate their identity or show that an official website links directly to their account.

However, the fake account “CormacMcCrthy” did neither, and Twitter verified the account anyway following a viral tweet that gained more than 122 thousand likes.


Twitter restarted its verification process in May after halting it for several years to reassess how the process works.

Verification was initially introduced to combat identity theft on the platform and has since grown to include an array of special features for those carrying a blue tick.

Features include access to additional tools for notifications, priority for algorithmic filters and moderation, and a few or no adverts on the site.

The process was paused in 2017 and restarted in May 2021, only to be paused again a week later because of a flood of requests for verification.

 

 

 

 


Zain records fastest response times for popular video games in Saudi Arabia

Zain records fastest response times for popular video games in Saudi Arabia
Updated 04 August 2021

Zain records fastest response times for popular video games in Saudi Arabia

Zain records fastest response times for popular video games in Saudi Arabia

LONDON: Telecoms company Zain has recorded the fastest response times for the most popular online video games, according to a Saudi industry survey.

The firm’s rating was revealed in the Saudi Communications and Information Technology Commission’s quarterly Game Mode report.

The study compared the response times of telecom providers in Saudi Arabia, reviewed the most popular video gaming platforms and games, and offered guidelines to improve the quality of internet connections for video games.

The Game Mode initiative forms part of the commission’s drive to increase competition between telecom providers to give the best experience for video gamers.

Its efforts are also aimed at increasing transparency in the sector by publishing data and indicators and enabling investors to view market performance indicators in the Kingdom.

The quickest response time rate for the popular “Fortnite” online game was secured by Saudi Telecom Co. (STC) and Zain with an average of 12 milliseconds, jointly followed by Mobily and Salam on 24 milliseconds.

Response time performance for “FIFA” again showed STC and Zain in the lead at 13 milliseconds and Mobily and Salam closely behind with an average of 23 milliseconds and 24 milliseconds, respectively.

Battle royale-hero shooter game “Apex Legends” mirrored the results of “FIFA” with STC and Zain heading the list with a 13-millisecond response time, followed by Mobily in second on 24 milliseconds, and Salam third at 28 milliseconds.

Mobily hit top spot in “League of Legends” with a time of 79 milliseconds, followed by STC, Salam, and Zain on 86, 89, and 91 milliseconds, respectively.

Zain came first for battle arena game “Dota 2,” recording a response time of 20 milliseconds, followed by STC on 23 milliseconds. The third and fourth place were taken by Salam and Mobily with 25 and 31 milliseconds, respectively.


The White House is frustrated with media coverage of pandemic

The White House is frustrated with media coverage of pandemic
Updated 04 August 2021

The White House is frustrated with media coverage of pandemic

The White House is frustrated with media coverage of pandemic

LONDON: The White House and senior officials in President Joe Biden’s administration have expressed their frustration last week over media coverage of coronavirus disease (COVID-19) cases among vaccinated Americans.

A senior official in the Biden administration stated on Friday that the press is reporting misleading information on a breakthrough of Delta variant infections spreading among vaccinated and unvaccinated people.

The official said that the White House had asked these news organizations to tone down the language as focusing on “breakthrough infections” is likely to lead to more vaccine hesitancy.

A member of Biden’s COVID-19 response team, Ben Wakana, also referred to a Washington Post article as “completely irresponsible” for featuring a story about an outbreak in Massachusetts among vaccinated people.

This comes as the Biden administration steps up its efforts to combat COVID-19 misinformation.

Last week, Biden blamed Facebook for the soaring number of COVID-19 infections and said that the social media company was “killing people” by allowing the spread of misinformation about COVID-19 vaccines.

However, a few days later, Biden softened his tone and said instead that he meant to accuse a dozen users who have been responsible for spreading the most amount of misinformation on the social media platform, not the company itself.

With a combined 59 million followers, the 12 online personalities — also known as the “Disinformation Dozen” — include doctors who practice pseudoscience, a bodybuilder, a wellness blogger, a religious zealot, and, most notably Robert F. Kennedy Jr., the nephew of former US President John F. Kennedy.


Facebook’s WhatsApp rolls out option for disappearing photos, videos to take on Snapchat

The feature is called 'View Once' and will be displayed as 'opened' once the media has been viewed by the user. (File/AFP)
The feature is called 'View Once' and will be displayed as 'opened' once the media has been viewed by the user. (File/AFP)
Updated 04 August 2021

Facebook’s WhatsApp rolls out option for disappearing photos, videos to take on Snapchat

The feature is called 'View Once' and will be displayed as 'opened' once the media has been viewed by the user. (File/AFP)
  • WhatsApp rolls out new feature which allows users to send photos and videos which will then disappear from the chat after they have been seen

Aug 3 : Users of Facebook Inc’s WhatsApp can now send disappearing photos and videos on its platform starting this week, as it looks to better compete with Snap Inc’s photo messaging app Snapchat.
The feature, called View Once, will let photos and videos disappear from the chat after they have been seen, Facebook said in a blog post on Tuesday, adding that once the media content has been viewed, the message will be shown as “opened.”
Snapchat, known for its Stories feature that lets users post updates that disappear after 24 hours, has grown in popularity last year as pandemic-induced curbs kept users at home. The company has also been adding new features on its messaging app to attract more users.