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Updated 11 April 2021

‘Just chase your dream,’ Farah Jefry, footballer and Adidas brand ambassador, tells Saudi girls

Saudi sportswomen have come a long way in the past few years. Victories large and small have been hard-won in the past decade, and the Kingdom’s female population is showing no signs of slowing down.

Saudi women across the country are exploring new ways of being active, with some even choosing to take on their brothers at football, not knowing the opportunities that could arise from it.

One of the most notable names in Saudi sports is none other than the Kingdom’s current ambassador to the US, Princess Reema bint Bandar. Before her diplomatic engagement, Princess Reema served as the General Sports Authority’s (GSA) deputy of planning and development, where she led diversity and inclusion, the development of the Kingdom’s sports economy, and strategic partnerships.