Hyundai Motor Company has officially launched its new Staria multipurpose vehicle (MPV) lineup via a digital world premiere, establishing a model for its future purpose-built vehicles (PBVs).
Staria’s debut furthers Hyundai Motor’s transformation as a smart mobility solution provider and embodies the company’s “inside-out” design methodology that emphasizes interior spaciousness and usability.
The minivan is available in two- to 11-seat configurations and in two variants: Staria and Staria Premium, the latter elevating mobility to the next level with upgraded features and variant-exclusive finishes for a more luxurious look and feel.
“We are thrilled to introduce Staria, which represents our latest effort to spearhead the evolution of mobility, and to address emerging lifestyle needs as we adapt to new ways of living,” said Thomas Schemera, executive vice president and global chief marketing officer. “Staria is a step forward in connecting us more closely with our environments so that we can get more out of our everyday lives and do more for ourselves in transit.”
Staria will go on sale in select markets starting from the second half of 2021.
Evoking the streamlined form of a spaceship, Staria’s sleek exterior is defined by a single stroke running from front to rear — inspired by the curve of light that illuminates the Earth’s horizon at sunrise when viewed from space.
Staria models are available in eight exterior colors: Abyss Black Pearl, Creamy White, Graphite Gray Metallic, Moonlight Blue Pearl, Shimmering Silver Metallic, Dynamic Yellow, Olivine Gray Metallic and Gaia Brown Pearl.
The cruise ship-inspired interior delivers an open and unique atmosphere through its innovative design architecture. The vehicle’s lower beltlines and panoramic windows create a spacious, stimulating environment for all passengers.
The driver’s seat has a futuristic high-tech look with an advanced 10.25-inch front display screen, touch-based center fascia and a button-type electronic shift lever. The digital cluster is located on top of the dashboard, providing an unobstructed view for the driver.
“Staria is not just reinterpreting spatiality, but also reimagining time spent in transit for the future. Designing for mobility isn’t about vehicle design. It’s about designing to accommodate a variety of lifestyles,” said SangYup Lee, senior vice president and head of Global Hyundai Design. “Staria’s interior space and functionalities aim to transform how people experience in-car travel, optimizing journeys by making the most of time in transit.”
Staria’s interior is available in these colors: Black, Black and Beige two-tone, and Black and Blue two-tone. The Premium variant offers additional options of Gray and Brown two-tone as well as Gray and Light Gray two-tone.
Staria offers powertrain options of a diesel-powered 2.2-liter VGT engine and a gasoline-powered Smartstream G6DIII 3.5-liter MPI engine.
Staria has secured the highest level of vehicle safety. It offers an option to add as many as six airbags, and all seats come with three-point seat belts and headrests. Safety is further bolstered by smart features such as forward collision avoidance assist and blind-spot collision-avoidance assist.