Bayern Munich crowned world’s strongest football brand as ESL fallout damages Europe’s elite

Bayern Munich crowned world’s strongest football brand as ESL fallout damages Europe’s elite
Bayern Munich has claimed the title of the world’s strongest football club brand this year. (Twitter: @FCBayernEN)
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Updated 17 May 2021

Bayern Munich crowned world’s strongest football brand as ESL fallout damages Europe’s elite

Bayern Munich crowned world’s strongest football brand as ESL fallout damages Europe’s elite
  • Despite negative consequences for 12 clubs behind failed project, Real Madrid remains world’s most valuable club with Barcelona in second

The failed European Super League (ESL) project has dented the brand strength of the 12 founding clubs and knocked over €600 million ($730 million) off their total brand value, according to the latest Brand Finance Football 50 report, which ranks the top 50 strongest and most valuable football club brands in the world every year.

While the ESL announcement visibly damaged the brand strength of the 12 clubs involved — Manchester United, Manchester City, Liverpool, Arsenal, Tottenham, Chelsea, AC Milan, Inter Milan, Juventus, Barcelona, Real Madrid and PSG — German champions have emerged as the world’s strongest football brand.

For the breakaway clubs, there was an average decrease score of -3.0 points in their Brand Strength Index, which is a balanced scorecard of metrics used to benchmark the power of brands to drive success for the business. For football clubs, this scorecard includes market research among fans, rating clubs across a range of attributes, including strong heritage, how well the club is run, and the owners’ care for the fans.

As well as damaging the strength of the 12 founding clubs’ brands, the ESL proposal has also knocked €606 million off the total brand value of the clubs, equating to a 6 percent year-on-year decrease.

Before the plans collapsed, Brand Finance calculated that the ESL could have stripped €2.5 billion — or 25 percent of the total — in brand value from the 12 clubs. Although much of this damage has been averted, the impact on the perceptions of all stakeholders is still significant.

The results can already be seen, with Liverpool losing the sponsorship of Tribus Watches and Manchester United being said to have missed out on a £200 million deal from locally based The Hut Group.

“The origin and demise of the European Super League is a story of branding. The 12 clubs considered their brands too strong and attractive to be sanctioned by other associations and above the footballing pyramid that validates their success,” Hugo Hensley, head of sports services, Brand Finance, said. “However, the communication, promotion, and positioning of the project were poorly executed, fueling a backlash from all stakeholders, leading to the dissolution of the group and resulting in painful brand damage.”

Unaffected by the ESL fiasco, and thus avoiding the disastrous damage, Bayern Munich has claimed the title of the world’s strongest football club brand this year, with a brand strength score of 91.9 out of 100 and the corresponding elite AAA+ rating.

On the pitch, Bayern’s performance has been unrivaled over the past year, winning the sextuplet of the Bundesliga, DFB Cup, UEFA Champions League, UEFA Super Cup, FIFA Club World Cup, and DFL Super Cup, ultimately leading them to be named the Laureus World Team of the Year for 2021. They are the first team ever to lift the Champions League with a 100 percent record, which included a famous 8-2 win over Barcelona and the 1-0 victory over PSG in the final.

Bayern’s leading brand strength score has contributed to an increase in brand value to €1,068 million and climbing up to fifth position overall in the ranking. The club’s enterprise value has also rocketed up by nearly €300 million to €3,606 million, allowing them to take the crown in that ranking too.

Bayern is finding out that it pays off to be perceived as the nice guy, with the club leading the figures for commercial revenue generation of any football team at €360.5 million, a key contributing factor to the year-on-year increase in enterprise value. Real Madrid, Liverpool, Manchester United and Manchester City round up the top five for enterprise value.

“The German 50+1 supporter shareholding model means that the fan is respected as the ultimate stakeholder,” Hensley said. “This has kept Bayern Munich out of the European Super League fiasco, while on-pitch performance has further boosted the brand’s strength. This is a positive signal for future sponsorship performance, and Bayern is already the football club with the highest commercial revenue in the world. These factors all come together to boost brand and business value.”

Despite the recent developments, Real Madrid remains the most valuable football club brand in the world for the third consecutive year at €1,276 million, with fierce rivals Barcelona in the second spot, with a brand value of €1,266 million.

While the LaLiga giants remain on the podium for 2021, it has now been three years since a Spanish club has reached the final of the UEFA Champions League, with the last appearance being Real Madrid’s victory over Liverpool in 2018. Despite this, both Spanish clubs have consistently been able to secure Champions League qualification year after year, with the last time either club failed to reach the group stages now more than 20 years ago. This consistent influx of Champions League revenues and status has played a central role in both clubs’ overall success.

Manchester United has retained third place despite suffering a 14 percent decline in brand value to €1,130 million, while 2021 Champions League finalists Manchester City are now just 1 percent (€12 million) behind their rivals.

After Bayern in fifth come 2019 Champions League and 2020 Premier League winners Liverpool, followed by PSG, Chelsea, Tottenham and Arsenal, with declines in brand value recorded across the board.


WHO concerned about eased virus curbs around Euro 2020

WHO concerned about eased virus curbs around Euro 2020
Updated 22 June 2021

WHO concerned about eased virus curbs around Euro 2020

WHO concerned about eased virus curbs around Euro 2020
  • WHO is concerned about easing of restrictions in some of the host countries, said a WHO official
  • Britain Tuesday said over 60,000 spectators will be allowed at London’s Wembley stadium semi-finals and final

COPENHAGEN: The World Health Organization on Tuesday said it was concerned about the easing of Covid-19 restrictions by nations hosting Euro 2020 matches, noting that some were already seeing rising cases.
“WHO is concerned about easing of restrictions in some of the host countries,” Robb Butler, an executive director at WHO’s Regional Office for Europe, said in an emailed statement to AFP.
“A few of the stadiums hosting the tournament are now increasing the number of spectators allowed,” Butler said.
The UN health agency did not single out any cities, but Britain announced Tuesday that more than 60,000 spectators will be allowed at the Wembley stadium in London for the semifinals and final of the tournament.
Originally, it was intended to limit the crowd to 40,000.
UEFA has also been in talks with the UK government to ease virus-related travel restrictions to allow up to 2,500 VIPs to attend the final on July 11.
In some “host cities, Covid-19 cases are already on the rise in the area where matches will be held,” said Butler.
In areas where infection rates are on the rise, WHO Europe called on the cities concerned to act quickly.
“Learning from experience, we must act fast on signals showing increasing cases.
“Expanding testing and sequencing; stepping up contact tracing; and building very high vaccine uptake fast among those vulnerable and most at risk,” he added.
In Denmark, 29 cases have been detected in connection with the Euro games taking place in Copenhagen.
The reported infections involved people who were either already ill during the match or were infected during the game, Anette Lykke Petri, a health authority official, told a Tuesday press briefing.
“In theory, there could be more people infected,” she added.
In Denmark, the permitted audience has also recently been increased to 25,000, from 16,000. The higher number was first applied for last Thursday’s game between Denmark and Belgium.
In Budapest, games at the Puskas Arena, which has a capacity of 68,000, have been played to a full stadium.
UEFA had also stripped two cities, Dublin and Bilbao, from hosting games in the tournament because the capacities allowed were too low.
Among the host cities, Russia’s St. Petersburg in particular has reported an increase in the number of cases in recent days.
Meanwhile the trend has been downward in Spain’s Seville and in Rome, Italian authorities assure that no cases of Covid-19 linked to the competition have been detected.
While the situation across Europe has improved over the past two months, the WHO has nevertheless urged continued caution.
“Although we have come far, we have not come far enough,” Hans Kluge, WHO’s regional director for Europe, warned in early June.
Vaccine uptake was still too low to protect the region from a resurgence, he said.


ROKiT Venturi Racing’s Edoardo Mortara wins Peubla E-Prix in Mexico to lead Formula E standings

Edoardo Mortara celebrates winning the Peubla E-Prix in Mexico. (Supplied/LAT)
Edoardo Mortara celebrates winning the Peubla E-Prix in Mexico. (Supplied/LAT)
Updated 22 June 2021

ROKiT Venturi Racing’s Edoardo Mortara wins Peubla E-Prix in Mexico to lead Formula E standings

Edoardo Mortara celebrates winning the Peubla E-Prix in Mexico. (Supplied/LAT)
  • The team from Monaco completed a successful weekend with two podium finishes

DUBAI: ROKiT Venturi Racing and Edoardo Mortara returned to winning ways at the Autodromo Miguel E. Abed, storming to a dominant victory at the Puebla E-Prix on Sunday night.

After finishing on the podium one day earlier, the Monegasque team maintained its form into the second leg of the double-header event in Mexico, with the Swiss-Italian driver taking first place.

“I’m incredibly proud of the team and Edo for delivering our second victory in Formula E but also for doing it in such a dominant fashion,” said Susie Wolff, ROKiT Venturi Racing team principal. “Throughout the season, we’ve shown that we have the pace and potential to be at the front of the field, it was just about putting everything together and that’s what happened in Puebla. Two races, two podiums. Forty points on the board. We really couldn’t ask for any more from this weekend.”

Mortara started the Formula E season with a second-place finish at the first of the Diriyah E-Prix’s double header, but suffered a serious accident in practice the following day. Having recovered, he now leads the season’s standings after his latest win.

In qualifying, Mortara had claimed a season-best starting position of P3 while team-mate Norman Nato took P12, sitting in a prime position to challenge for points.

Taking the chequered flag, Mortara crossed the finishing line in P1, leading 27 of the race’s 32 laps enroute to ROKiT Venturi Racing’s second victory in the FIA Formula E World Championship and third podium of season seven.

“What a weekend. Yesterday, we finished third on the podium and today, we went two steps further to take the win. Scoring 40 points on one race weekend alone is incredible and after winning today, I’m honestly speechless,” said Mortara. “This has been the best race weekend of my entire career. The team delivered an excellent strategy today but that didn’t make it a straightforward drive.”

He added: “In the final 10 laps, Pascal (Wehrlein) kept me under immense pressure, especially because he had more usable energy. This meant that we had to find a way to save more energy without sacrificing speed. 

“It was difficult to resist him but we didn’t make any mistakes and we were able to maximise our potential to come out on top. 

“This is an incredibly proud moment for both myself and the team and standing on the top step. I can’t quite believe it.”

After dropping down to P16 on lap 1, Nato fought through the field to threaten for points in his recovery drive, however, an accident on lap 12 forced the Frenchman to retire.

After claiming 25 points and 40 points in two races, Mortara now leads the Drivers’ Championship with a 10-point advantage while ROKiT Venturi Racing sits in P6 in the Teams’ Standings, holding 83 points.


Jordan advances to 2021 FIFA Arab Cup after qualifier against COVID-19-hit South Sudan abandoned

Jordan advances to 2021 FIFA Arab Cup after qualifier against COVID-19-hit South Sudan abandoned
Updated 22 June 2021

Jordan advances to 2021 FIFA Arab Cup after qualifier against COVID-19-hit South Sudan abandoned

Jordan advances to 2021 FIFA Arab Cup after qualifier against COVID-19-hit South Sudan abandoned
  • African nation forfeits match 3-0 after 7 players test positive for virus before match in Doha

DUBAI: Monday night’s FIFA Arab Cup qualifier between Jordan and South Sudan was abandoned after the confirmation of COVID-19 cases among the latter’s delegation.

As reported by the Asian Football Confederation’s official website, the FIFA Bureau for Men’s Senior Tournaments declared the match a forfeit with a 3-0 win to Jordan, which now advances to the 2021 FIFA Arab Cup taking place in Qatar between Nov. 27 and Dec. 18.

Upon their arrival in Qatar for the match, and as per the protocols established by its Ministry of Health, the delegations of both teams were tested for COVID-19.

After two rounds of polymerase chain reaction tests, it was confirmed that seven players and one team member of South Sudan were positive, with another five players receiving a reactive test result, meaning they were likely incubating the virus.

Given that another seven players had close contact with those who tested positive, a total of 19 players are currently in isolation.

There are no cases presenting severe symptoms, and everyone who tested positive is being monitored and receiving medical care for free through Qatar’s national healthcare system. 


MoU signed to promote healthy lifestyles in King Abdullah Financial District

MoU signed to promote healthy lifestyles in King Abdullah Financial District
Updated 22 June 2021

MoU signed to promote healthy lifestyles in King Abdullah Financial District

MoU signed to promote healthy lifestyles in King Abdullah Financial District
  • Signatories are KAFD CEO and president of Saudi Sports for All Federation

RIYADH: The Saudi Sports for All Federation (SFA) and King Abdullah Financial District (KAFD), represented by CEO Gautam Sashittal, have signed a memorandum of understanding (MoU) to create a framework of cooperation that promotes active and healthy lifestyles in the district.

The MoU was signed in a ceremony at the Conference Center in KAFD, and was attended by resident SFA President Prince Khaled bin Alwaleed bin Talal Al-Saud.

The SFA and KAFD will work together to create a healthy community for residents and visitors by designing a program of initiatives focused on health and wellness.

Simultaneously, an action plan will be carried through to benefit from KAFD’s facilities to host workshops and community sports activities. 

“Our agreement with KAFD is an important new milestone in our journey to create a health-first mindset in Saudi Arabia and ensure that physical activity is attractive and accessible for all our communities,” said Prince Khaled.

“We are looking forward to working collaboratively with KAFD to find ways of turning the district into a hub for sports and physical activity, while creating a grassroots culture of corporate and residential wellbeing,” he added.

“The district is forward-looking in its purpose and design, and we are excited about exploring new ways of engaging and enriching our communities together.”

The partnership will look to add to existing work with local and national entities — such as the Ministry of Municipal and Rural Affairs and Housing, and the Saudi Data and AI Authority (SDAIA) — to achieve its goal of a healthier, more active Kingdom.

As part of its support for the Quality of Life Program, the SFA in early 2021 launched its Start Now campaign, calling residents of all ages, abilities and backgrounds to engage in physical activity.

It also recently launched a T20 cricket tournament and the Ehsan Steps Challenge in partnership with SDAIA, encouraging people to step forward for charity.

The SFA is also actively working with local authorities across the Kingdom to activate public spaces and parks to host community-oriented sporting activities.

“As an extension to the strategic goals of Vision 2030, lifestyle and liveability are two main elements that elevate quality of life,” said Sashittal.

“These two elements are extremely crucial in creating a vibrant society with a healthy and active lifestyle. KAFD embodies these elements, and that is clearly manifested by the advanced infrastructure and urban planning when it comes to liveability. Moreover, when it comes to lifestyle, KAFD is designed with people in mind, and it encourages walkability and being physically active,” he added.

“Therefore, we are pleased to partner with the SFA to explore ways in which we can foster a new culture focused on health and green living. We are looking forward to working collaboratively to turn the KAFD into a hub of new ideas and initiatives to promote a healthy lifestyle.

“The size, scope and ambition of KAFD adds strategic significance to the agreement and boosts the role of KAFD as a center for sustainability in the region, hence its advanced infrastructure, smart urban planning and human-centered approach.”


Baumgartner sends Austria into last 16 with win over Ukraine

Baumgartner sends Austria into last 16 with win over Ukraine
Updated 21 June 2021

Baumgartner sends Austria into last 16 with win over Ukraine

Baumgartner sends Austria into last 16 with win over Ukraine
  • Austria plays Italy at Wembley on June 26 after advancing at a major tournament for 1st time since 1982 World Cup
  • “We wanted to write history, we did it, those are the great moments of football," said coach Franco Foda

BUCHAREST: Christoph Baumgartner’s first-half goal sent Austria through to the last 16 of Euro 2020 on Monday after a 1-0 win over Ukraine that left their opponents facing an anxious wait to see if they qualify.
Hoffenheim midfielder Baumgartner turned in David Alaba’s corner on 21 minutes in Bucharest as Austria pipped Ukraine to second place in Group C behind the Netherlands, who eased past North Macedonia 3-0 in Amsterdam.
Austria will play Italy at Wembley on June 26 after advancing from the opening round at a major tournament for the first time since the 1982 World Cup.
“I can’t quite comprehend it all, my head is really hurting! This is really special for all of us,” Baumgartner told Austrian broadcaster ORF.
“The emotions right after the match were great. We wanted to write history, we did it, those are the great moments of football,” said coach Franco Foda.
Ukraine, eliminated in the group stage at the past two European Championships, must wait to find out if they advance as one of the four best third-placed teams.
“I have no idea yet what to expect or what will happen,” said Ukraine coach Andriy Shevchenko.
“We’ve have to wait until the last games. If we’ve the slightest chance we have to be ready.”
Shevchenko had ruled out his Ukraine team playing for the draw they needed to finish as runners-up, having snapped a run of six straight losses at the competition with their 2-1 win over North Macedonia.
Marko Arnautovic was recalled to the Austria line-up after the forward missed the 2-0 defeat by the Netherlands while serving a one-match ban for insulting a North Macedonia player in their opening game.
Needing victory to be assured of a place in the next round, Austria went ahead as Baumgartner beat 18-year-old defender Illia Zabarnyi to Alaba’s corner and poked beyond Georgiy Bushchan.
Ukraine came close to an equalizer when Mykola Shaparenko drew a good low save from Daniel Bachmann, the rebound just eluding a lunging Andriy Yarmolenko, who had scored in the first two group games.
Baumgartner’s evening ended prematurely due to injury and his replacement Alessandro Schopf soon set up Arnautovic, the former Stoke man dribbling wide moments after Konrad Laimer’s curling effort was punched away by Bushchan.
Austria nearly handed Ukraine a way back into the match when Stefan Lainer headed Viktor Tsygankov’s free-kick toward his own goal, but Bachmann reacted well to preserve the victory and a spot in the knockout phase.