Who’s that girl? Saudi makeup artist explores the changing face of women

Who’s that girl? Saudi makeup artist explores the changing face of women
1 / 5
The COVID-19 crisis turned out to be an opportunity for Saudi avant-garde makeup artist Salwa Koshak. (Supplied)
Who’s that girl? Saudi makeup artist explores the changing face of women
2 / 5
Marilyn Monroe. (Supplied)
Who’s that girl? Saudi makeup artist explores the changing face of women
3 / 5
Marilyn Monroe. (Supplied)
Who’s that girl? Saudi makeup artist explores the changing face of women
4 / 5
Photo/Supplied
Who’s that girl? Saudi makeup artist explores the changing face of women
5 / 5
Photo/Supplied
Short Url
Updated 05 June 2021

Who’s that girl? Saudi makeup artist explores the changing face of women

Who’s that girl? Saudi makeup artist explores the changing face of women
  • Salwa Koshak uses creative cosmetics techniques to share her passion for the history and evolution of style

JEDDAH: The faces in the photographs are familiar and the poses instantly recognizable: The iconic fashions of Marilyn Monroe. The sophisticated style of Audrey Hepburn. The chessboard chic of Beth Harman, as portrayed by Anya Taylor-Joy in the Netflix TV drama “The Queen’s Gambit.”

But look a little closer and there is a twist; these are not archive photos of celebrities but the work of Saudi avant-garde makeup artist Salwa Koshak.
Armed with her mastery of creative makeup techniques, along with a few accessories such as wigs, beads and stickers, there is no limit to the real or fictional figures she can transform herself into.
In makeup terms, avant-garde refers to an extreme and expressive form of cosmetic art that embraces fantasy and imagination.
For Koshak, this means drawing on her love of all things retro and vintage, including celebrity culture and style, but also more modern inspirations.
In addition to recreating the looks and styles of actors such as Monroe and Hepburn, pop stars such as David Bowie and Cher, and even Disney characters such as Belle from “Beauty and the Beast,” the 33-year-old also creates unique makeup themes based on video games such as Pac-Man, movies such as “Star Wars,” and special occasions such as Valentine’s Day.
The Saudi creative now lives in Jeddah but spent most of her youth, from elementary school through to high school, in Orlando, Florida. She grew up there inspired by the entertainment offered by theme parks such as Disney World, Universal Studios and Sea World.
“There were so many different creative and imaginative places to go to,” Koshak told Arab News.
“I was always into makeup, styling, costumes, and I see fashion as a representation of something.
“Although we have so many media, such as radio and television, I think the biggest medium is a person — a person and who they are, their personality, their body and how their body is used to share stories and ideas. I think a person can do that more so than just an artwork or just a TV show and so on.”
During a 10-year career in public relations and marketing Koshak has worked with many photographers, fashion models and businesses that collaborate with makeup artists. She said she herself was offered the chance to work as a model in her early teenage years, while living in the US, but turned it down.
“Modeling alone wasn’t really my passion,” she said.
“I like to represent ideas and I want to have more control over the image I want to create.

You can make anything fun or beautiful, and make anything with the tools that we have: Editing tools, makeup, fabrics — all of these things do tell a story.

Salwa Koshak

“I like to draw and put things on my face: Beads, stickers, dolls — whatever I can do to get a theme out that I’m trying to share.”
Koshak said that while the fashion and beauty industries have always pressured women to look a certain way, she wants to teach women that they can have fun with makeup rather than worry about whether or not they are more or less attractive without it.
“Coming from a person who has worked in media and marketing for a long time, I think showing people (that) you can look like anything you want, that (makeup products are) just tools (so) don’t take it seriously, and (that) no one really does look like that, that’s the biggest thing I want to give out,” she said.
“I want to make sure it is positive and people see that this is just art, that makeup can be removed, it’s not something that you need, it’s not something you have to look like, and you yourself, with a little bit of dreaming and a (few) tools, can look like anyone you want to look like.”
The COVID-19 crisis turned out to be an opportunity for Koshak that motivated her to pursue her art.

HIGHLIGHTS

• In makeup terms, avant-garde refers to an extreme and expressive form of cosmetic art that embraces fantasy and imagination. • For Saudi makeup artist Salwa Koshak, this means drawing on her love of all things retro and vintage, including celebrity culture and style, but also more modern inspirations.

“It all started during the pandemic and being at home,” she said.
“The last job I held was at Dar Al-Hekma University, where I worked as the marketing director and also taught brand management strategy in the marketing department.
“That was the last full-time position I held, and after that I did take a break to really think about what I wanted. To be honest, after being in a corporate environment — which I’ve been in for a long time — I got tired of the routine, and the expression of ideas is mostly in writing and strategies rather than creativity and art.”
So during the lockdowns last year she began to create and develop her avant-garde makeup skills, publishing the results on social media.
Along the way she invested in equipment and learned new skills to ensure the best possible showcase for her work. For example, she developed her knowledge of Photoshop and other editing software so that she can have total control of her art.
She said she does not want to have to rely on anyone else to create content that breaks the rules and shows you do not have to be a “fashionista” to look great, or conform to traditional ideas of glamour and beauty all the time.
“You can make anything fun or beautiful, and make anything with the tools that we have: Editing tools, makeup, fabrics — all of these things do tell a story,” said Koshak.
She added that she thinks of her work as a kind of a social commentary about how beauty and makeup and social media are evolving, in some ways, to become more of a hobby showcase and a way for people to share their talents and the things they are passionate about, rather than just showing off for the sake of it.
“When you show off your talent and the things you love, I think it’s very different,” Koshak said. “You get a support team, a community, and you meet a lot of people that think like you and want to work in the same field.
“I’m not that young, that’s why I couldn’t switch careers at the last minute, but you can’t keep doing something you don’t love, and do it forever.”
Describing herself as a “big history buff,” Koshak, said she likes to study how looks and styles have evolved and changed through the decades and enjoys recreating old looks, from the 1920s through to the 1990s.
She added that many of these styles are iconic and helped define the societies of the times, and so anyone with an interest in fashion and art must also love history and do a lot of reading. The clothes that people wore in different eras, together with their hairstyles and makeup, is part of the “social commentary” of those times, she added.
Koshak said she plans to launch a YouTube channel, not necessarily to give makeup tutorials as such, but to offer insights into her art, how it is inspired by history and how she goes about creating her looks.
“My YouTube channel will be about explaining history, makeup, art and beauty,” she said. “It’s my dream to create video content that is entertaining, fun and informative. I love teaching — I want to share all the information that I can to teach others to create.”


Saudi Arabia’s Tawakkalna app operating in 75 countries worldwide

Saudi Arabia’s Tawakkalna app operating in 75 countries worldwide
A man displays his details on his mobile phone using the Tawakkalna app as he enters a mall in Riyadh, Saudi Arabia. (REUTERS)
Updated 13 June 2021

Saudi Arabia’s Tawakkalna app operating in 75 countries worldwide

Saudi Arabia’s Tawakkalna app operating in 75 countries worldwide
  • An app launched last year by Saudi authorities to help track coronavirus infections is available in 75 countries worldwide
  • The Tawakkalna app was recently updated to show someone’s COVID-19 health status, showing them to be vaccinated or infected, and now functions as a “passport”

JEDDAH: Countries in the first phase of the app’s international availability include: Kuwait, the UAE, Bahrain, Qatar, Oman, Jordan, Algeria, Sudan, Somalia, Morocco, Tunisia, Djibouti, Libya, Egypt, Mauritania, Indonesia, Afghanistan, Uzbekistan, South Africa, Lebanon, Nigeria, India, Eritrea, Ethiopia, Sri Lanka, Philippines, Bangladesh, Portugal, Czech Republic, Denmark, Sweden, the UK, Norway, Austria, the US, Japan, Greece, Spain, Estonia, Italy, Ireland, Iceland, Brunei, Belgium, Poland, Germany, Singapore, Switzerland, France, Finland, Cyprus, Kazakhstan, Croatia, Canada, Latvia, Luxembourg, Lithuania, Liechtenstein, Malta, Malaysia, Monaco, New Zealand, Netherlands, Maldives, and Azerbaijan.

Saudi Arabia’s Ministry of Islamic Affairs office in Jazan temporarily closed the Budaiya Mosque in Abu Arish governorate after it was confirmed that the imam had COVID-19.

Field teams undertook preventive and precautionary measures, including sterilization operations and comprehensive maintenance, in preparation for reopening the mosque and receiving worshippers at a later date.

The ministry noted the keenness of worshippers and their active role in reporting mosques that did not comply with health and safety instructions and failed to implement preventive measures.

FASTFACTS

464,780 Total cases

446,960 Recoveries

It asked everyone to report future similar incidents by calling 1933.

Saudi Arabia on Saturday reported 16 more coronavirus-related fatalities, taking the overall death toll to 7,553.

There were 1,077 new cases, bringing the total number of infections 464,780. There are 10,267 active cases, of which 1,562 are in a critical condition.

Of the newly recorded cases, 348 were in Makkah, 225 were in Riyadh, 149 were in the Eastern Province, and 69 were in Madinah.

Authorities said a further 906 patients had recovered from the disease, increasing the total number of recoveries to 446,960.

The country has so far carried out more than 20.27 million PCR tests, with 75,059 carried out in the past 24 hours.

Testing hubs and treatment centers set up throughout the country have dealt with hundreds of thousands of people since the onset of the pandemic.

Taakad centers provide COVID-19 testing for those who show no or only mild symptoms or believe they have come into contact with an infected individual.

Tetamman clinics offer treatment and advice to those with virus symptoms such as fever, loss of taste and smell, and breathing difficulties.

Appointments for both services can be made via the ministry’s Sehhaty app.

Saudi Arabia has vaccinated 15,633,787 people to date.


Makkah governor inaugurates prototype of new public transport system

Makkah governor inaugurates prototype of new public transport system
Updated 12 June 2021

Makkah governor inaugurates prototype of new public transport system

Makkah governor inaugurates prototype of new public transport system

 

JEDDAH: Makkah Gov. Prince Khaled Al-Faisal on Saturday inaugurated the prototype of a public transport bus in Makkah.

This will serve citizens as well as pilgrims and visitors of the holy city by introducing an integrated service system in line with the Kingdom’s Vision 2030.

On the sidelines of the Digital Region Projects Exhibition, Prince Khaled was briefed on the operational mechanism of the new transport system, which aims to accommodate needs resulting from the expected growth in the population in Makkah and in the number of visitors to the Grand Mosque and the holy sites.

The new transport system aims to support economic development in Makkah and provide easy access to the Grand Mosque and other mosques in the city as well as educational and health facilities, commercial and recreational areas, and contribute to reducing pollution and protecting the environment by reducing dependence on small cars.

The bus network consists of two stages. The first phase will consist of 12 lines and about 83 stops in which medium-sized buses are used, while the other five lines will be express lines with dedicated tracks, a length of 172 km and about 342 stops, in which buses of greater capacity and frequency are used.

The project also includes operating more than 400 buses, including 240 regular buses that can accommodate up to 85 seats, and 160 buses with a capacity of 125 seats. This is in addition to the construction of a bus accommodation station, which includes a control building, drivers’ management building, gas station, light maintenance workshop, bus washing and maintenance station, heavy maintenance workshop, bus stops and drivers’ housing facilities.

The buses are equipped with environment protection systems that reduce Euro-4 carbon emissions, include protection systems through surveillance cameras inside and outside the bus, a collision-avoidance system, electronic screens showing the destination to be reached, as well as a hydraulic system to help people with special needs, and places for strollers and people with special needs.

The vehicles will also have Internet service (Wi-Fi) and an audio-visual system displaying trip information to passengers. Buses will operate for an average of 22 hours a day.

 


Saudi decision to allow 60,000 vaccinated residents on Hajj and bar foreigners welcomed

Saudi decision to allow 60,000 vaccinated residents on Hajj and bar foreigners welcomed
The event, scheduled to be held in July, will be limited to those who have been vaccinated and are aged 18-65 with no chronic illnesses, the statement added. (SPA)
Updated 13 June 2021

Saudi decision to allow 60,000 vaccinated residents on Hajj and bar foreigners welcomed

Saudi decision to allow 60,000 vaccinated residents on Hajj and bar foreigners welcomed
  • The Muslim World League, in a statement issued on behalf of all scholars under its umbrella, supported the measures taken by Saudi Arabia to confront new mutated variants of the virus

JEDDAH: Saudi Arabia’s decision to only allow 60,000 residents vaccinated against the coronavirus disease (COVID-19) to perform this year’s Hajj, and to bar Muslims from abroad for a second straight year, has been widely welcomed.

The Hajj — a must for able-bodied Muslims at least once in their lives — packs millions of pilgrims into religious sites and could be a major source of contagion amid the COVID-19 pandemic.

This year, the pilgrimage will be “open for nationals and residents of the Kingdom, limited to 60,000 pilgrims,” the Kingdom's Hajj Ministry said, quoted by the Saudi Press Agency.

The event, scheduled to be held in July, will be limited to those who have been vaccinated and are aged 18-65 with no chronic illnesses, it added. Those wishing to perform the pilgrimage will have to apply online.

Only around 10,000 Muslims took part in the Hajj in July last year.

Khalifa Shaheen Al-Marar, UAE minister of state, said his country “welcomes the Kingdom’s decision and supports all measures the Kingdom takes as part of its efforts to fight the COVID-19 pandemic, contain its spread and ensure the safety and security of pilgrims and the community.”

Al-Marar added: “The scientific achievements of Saudi Arabia testify to the importance the Kingdom attaches to science as the key driver in supporting healthcare and overcoming the major challenges from the impact of the pandemic.”

Sheikh Khalid bin Ali Al-Khalifa, Bahraini minister of justice, Islamic affairs and endowment, said the decision “falls in line with preserving Hajj rituals and meeting Shariah exigency.”

The Muslim World League (MWL), in a statement issued on behalf of all scholars under its umbrella, supported the measures taken by Saudi Arabia to confront new mutated variants of the virus.

Dr. Muhammad bin Abdul Karim Al-Issa, MWL secretary-general and chairman of the Association of Muslim Scholars, said the rules of Islamic law emphasize the inevitability of taking all safety precautions in such a pandemic.

He added that several senior scholars of the Islamic world contacted the MWL expressing support for the Kingdom’s decision.

The statement stressed the “exceptional efforts” made by the Saudi government, “which clearly demonstrates its concern for the safety of visitors and pilgrims of the Grand Mosque and visitors to the Prophet's Mosque.”

Dr. Yousef bin Ahmed Al-Othaimeen, secretary-general of the Organization of Islamic Cooperation, said the Saudi decision emanates from the Kingdom’s success in organizing last year’s Hajj season, held following all the precautionary measures, which effectively contributed to preventing the virus’s spread.

He said the Kingdom assumed responsibility toward organizing the Hajj, which required it to take strict decisions and measures based on current health data and well-established Islamic jurisprudence rules.

Egyptian Grand Mufti Shauqi Allam also hailed the decision.

Related


Saudi Arabia’s Jouf Olive Festival celebrates prosperity of ‘blessed’ tree

Saudi Arabia’s Jouf Olive Festival celebrates prosperity of ‘blessed’ tree
Saudi cities have become centers of olive oil production. (SPA)
Updated 13 June 2021

Saudi Arabia’s Jouf Olive Festival celebrates prosperity of ‘blessed’ tree

Saudi Arabia’s Jouf Olive Festival celebrates prosperity of ‘blessed’ tree
  • Over 140,000 tons of fruit produced in KSA annually, and 120,000 tons of oil
  • Farmers from nine countries invited to share industry experiences with local producers

MAKKAH: The Jouf Olive Festival celebrates the crop, and this year, in its 14th year, hosted 45 farmers representing the region all competing for the Prince Faisal bin Nawaf Award, worth SR500,000 ($133,000) and given by the prince, who is also the regional governor.

The festival also hosted, for the first time, farmers from the US, Spain, Argentina, Italy, China, Palestine, Jordan, Morocco and Egypt, to share their experiences of the industry.

Omar Al-Hamwan, director general of public relations and media and the official spokesperson for Jouf Municipality, said Saudi Arabia’s olive production amounts to 120 tons annually, and there is a specialized committee to monitor the volume of sales at the end of the festival and to crown the winners of the award.

He added that no oil could be entered into the festival unless it was certified and tested by the laboratory of Jouf Municipality, to ensure its quality, acidity and suitability for human consumption.

Other Saudi cities have also become centers of olive oil production, he said, such as Tabuk and Al-Baha, but Jouf still produces the largest volume.

HIGHLIGHT

Saudi Arabia now has over 20 million olive trees, more than 80 percent of which are in the Jouf region.

He added that Basita, an agricultural area in Jouf, has the largest olive farm in the world, owned by Al-Jouf Agricultural Development Co., which produces 10,000 tons of the finest oil annually, citing the abundance of water in the area as one of the reasons behind the success.

The CEO of Al-Jouf Agricultural Development Co., Mazen Badawood, said that this year’s festival was one of the best in terms of organization, direction and participation.

“Each year, we see a new image of the festival, and this time we witnessed an improvement as many wonderful activities were added, so as to place olive cultivation in a good light and highlight its importance in Saudi Arabia and worldwide,” said Badawood.

He added that the olive tree was a blessed tree, mentioned in the Qur’an and in the Prophet’s teachings, that provided great economic returns, whether from its fruit, leaves, or even its wood.

He pointed out that the olive tree consumes less water compared to other crops, noting that Al-Jouf Co. uses modern drip irrigation techniques for sustainability.

Olive cultivation is carried out by planting both trees for both traditional and intensive farming. Al-Jouf Co. is considered one of the pioneers in cultivating and developing olive trees in the region, especially for intensive production.

Badawood said his company is proud to be the owner of the largest modern organic olive farm in the world, with more than 5 million trees and a planting area of over 7,300 hectares.

“Saudi Arabia now has over 20 million olive trees, more than 80 percent of which are in the Jouf region, which is famous for olive cultivation thanks to its suitable environment,” he explained.

Badawood noted that the Kingdom produces over 140,000 tons of olive fruits annually, with 120,000 tons of oil being made as a result.

He pointed out that Saudi Arabia consumes about 45,000 tons of olive oil per year, 15,000 to 18,000 tons of which are locally produced while the rest is imported.

However, he noted, with the expansion of olive cultivation, there is an opportunity for self-sufficiency in the near future, which goes in line with the Kingdom’s vision of increasing sustainability and decreasing imports.

 


Who’s Who: Abdulraheem Kano, director at Saudi Post and Logistics

Who’s Who: Abdulraheem Kano, director at Saudi Post and Logistics
Updated 12 June 2021

Who’s Who: Abdulraheem Kano, director at Saudi Post and Logistics

Who’s Who: Abdulraheem Kano, director at Saudi Post and Logistics

Abdulraheem Kano has been the internal workforce mobility and outsourced services director at Saudi Post and Logistics since April 2020.

Between February 2019 and April 2020, Kano served as talent acquisition manager at Noon, one of the leading e-commerce companies in the Middle East.

From September 2016 to October 2018, Kano held the position of strategic projects manager at SAED, a Saudi company providing and managing personnel solutions in the workforce, from basic positions to the executive level.

Kano joined SAED in July 2014 and worked as talent acquisition manager until September 2016.

From January 2013 to July 2014, he held the position of senior recruitment officer at Tamer Group, a leading health, beauty care and prestige product company. Its core activities include importation, distribution, promotion, marketing and manufacturing.

From January 2012 to January 2013, Kano worked as an insurance officer, controlling all general insurance-related activities including motors, marine and properties.

Kano holds a bachelor’s degree in business administration from King Abdul Aziz University, Jeddah. He received a diploma in IT from the University of South Australia.

He also completed an HRBP certification course from the Society for Human Resource Management.