Model Sofia Richie champions up-and-coming Egyptian label

Model Sofia Richie champions up-and-coming Egyptian label
Sofia Richie has worked with a number of international fashion labels, including Kuwaiti brand Marzook. File/ Getty Images
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Updated 06 June 2021

Model Sofia Richie champions up-and-coming Egyptian label

Model Sofia Richie champions up-and-coming Egyptian label

DUBAI: A design by up-and-coming Egyptian accessories label Aliel was spotted on US model and It-girl Sofia Richie this week.

In a photograph taken by her father, legendary singer Lionel Richie, the 22-year-old was seen championing the brand’s Ghalia bag in orange.

The geometric, rectangular bag features two chains — one made of unique agate stones, and the other a dainty gold chain.


A post shared by ALIEL (@aliel_official)

Richie, with a little help from her stylist Jill Jacobs, paired the shoulder bag with a black top tucked into blue jeans and a leather blazer.

The socialite is known for her edgy and rule-breaking street style, which has landed her brand partnerships with a number of fashion labels, including UK-based retailer Missguided.

Memorably, the model collaborated with Kuwaiti luxury accessories brand Marzook on an exclusive capsule collection of spherical bags in 2019. 

More recently, in May, the fashion star collaborated with her older sister Nicole Richie for the first time. The youngest and oldest daughters of Lionel Richie joined forces on a collection for Nicole’s House of Harlow 1960 line, which was released on e-tailer Revolve.

Meanwhile, Aliel — the designer’s name spelled backwards — was founded by Cair0-based designer Leila Abo Tira in 2017. 

The 29-year-old marketing graduate, who hails from a family who have been in the leather-manufacturing business for decades, has released five handcrafted collections to date — Ghalia is the fifth — and is preparing to launch her first footwear collection soon. 

“I always dreamed that one day Aliel would be celebrated globally,” Abo Tira told Arab News in a previous interview.

And it appears that the dream has come to fruition as the rising Egyptian label has been championed by a number of global superstars, including beauty mogul Kylie Jenner.


A post shared by ALIEL (@aliel_official)

In fact, it appears as though the brand’s Ghalia bag has become a go-to going out accessory for Jenner.

The reality television star has been spotted wearing the rectangular shoulder bag on multiple occasions, including singer Justine Skye’s 25th birthday bash at Justin and Hailey Bieber’s Beverly Hills home in 2020.

The label’s luxurious designs have also been sported by US actress Joey King and Egyptian model and actress Salma Abu Deif in recent weeks.