Carolina Herrera partners with regional influencers for exclusive collection

Carolina Herrera partners with regional influencers for exclusive collection
The video features the three social media influencers presenting the brand’s customizable ready-to-wear makeup line. (Supplied)
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Updated 10 June 2021
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Carolina Herrera partners with regional influencers for exclusive collection

Carolina Herrera partners with regional influencers for exclusive collection

DUBAI: Regional it-girls Hala Abdallah and Alanoud Badr from Saudi Arabia and Nathalie Fanj from Lebanon are the stars of US luxury fashion house Carolina Herrera’s latest beauty campaign.

Released on Thursday, the video features the three social media influencers presenting the brand’s customizable ready-to-wear makeup line.

Shot in Dubai, the campaign introduces an exclusive collection including lipsticks, face compacts, lip liquids, and mini tints for customers in the Middle East.

The collection also features accessories, key chains, and charms that give the products a twist to the brand’s iconic codes.

The new items have been developed by the Venezuelan-American fashion designer Carolina Herrera in collaboration with the fashion house’s creative director Wes Gordon and makeup consultant Lauren Parsons. 

Herrera said: “Traditionally, makeup is something that you keep out of sight whether on your bathroom shelf or in your vanity pouch. But it’s such a personal form of expression, why shouldn’t you wear it? Literally. We wanted to give women an opportunity to wear their make-up like a piece of fabulous jewelry.”

Parsons said: “From the start of our collaboration, the main focus was to create a makeup line of modern, fresh textures and colors that would suit everyone.”