Coinciding with the arrival of the first models, Porsche Middle East and Africa FZE is celebrating the new electric Taycan Cross Turismo with a thrilling video that showcases the versatile model being pushed to its limits in two remote locations with opposing climatic extremes. It is the first time that an automotive brand has released a campaign video captured entirely by a first-person view (FPV) drone in such challenging conditions.
Two identical race tracks, one in the sandy desert in Liwa (UAE) and the other on a snow-blanketed frozen lake north of the Arctic circle in Levi (Finland), play host to the project, titled Drive2Extremes, which sees the Taycan Cross Turismo power between two contrasting worlds. Taking the viewer on this visual journey is the FPV drone videography of Johnny Schaer, heralded as one of the world’s top drone pilots and better known as Johnny FPV.
Reflecting the nature of the Taycan Cross Turismo, the world’s first electric cross utility vehicle, the landmark hero film features groundbreaking FPV drone cinematography capturing epic driving moments, extreme landscapes and genuine, compelling human performances.
Key to the project’s success and the visual appeal is the unique combination of exciting young talent. Drone innovator Schaer and Emmy-award-winning director Nicholas Schrunk link seamlessly with professional racing driver and Porsche driving instructor Jukka Honkavuori, to create the world-merging edit, captured between the biting cold of Levi and the blistering heat of Liwa.
Chief Executive Officer at Porsche Middle East and Africa FZE Dr. Manfred Braeunl said: “Innovative, exciting, and bursting with Porsche DNA, this model proclaims ‘adventure’ and an ‘active lifestyle.’ With this leading-edge production, we want to highlight the versatility and durability of the all-new Taycan Cross Turismo for a creative, ambitious and individual lifestyle.”
Markus Peter, marketing director at Porsche Middle East and Africa FZE, added: “By partnering up with innovative content creators, we authentically showcase the car in new perspectives and create curiosity, enhancing the awareness for our electric products.” Three derivatives of the Taycan Cross Turismo are now available, all featuring the Performance Battery Plus as standard, offering up to 456 km of range from the 93.4 kWh battery.
The Taycan 4 Cross Turismo generates overboost power of up to 350 kW (476 PS), accelerating from 0-100 km/h in 5.1 seconds and has a top speed 220 km/h, with the Taycan 4S Cross Turismo further in front. The Turbo model is the most powerful of the three, delivering up to 500 kW and accelerating from 0-100 km/h in 3.3 seconds. Its top speed is 250 km/h.
The new models feature all the assets of the Taycan sports saloon, including the 800-volt architecture, two-speed transmission on the rear axle, and high recuperative power of up to 275 kW.
The Drive2Extremes video has been released on Porsche’s official YouTube channel as well as on the Porsche Newsroom.
