DUBAI: The second edition of Arab Men’s Fashion Week is kicking off tomorrow with a digital presentation from Dubai-based couture label Amato.
The brand’s Filipino designer, Furne One, is set to unveil his latest collection in the form of a full length black-and-white fashion film titled “Genesis” shot by Dubai Filmmaker Monte.
The film will star Indian model Asim Riaz and up-and-coming Polish model Daniel Dejne.
“I am extremely happy and blessed to be working with fashion legend Furne Amato and celebrity producer Josh Yugen for this monumental project in my career,” said Riaz, who is known for his participation in Indian reality television show “Bigg Boss.”
“This film is about a new beginning, changing the norms and challenging the future,” One said in a released statement. “I believe that designers are born not just to adapt but to create. Amato’s ‘Genesis’ is a canvas of hope, waiting for the sun to shine and the colors of nature to touch life. It is not just about the dresses but the intense feelings that heralds with it - because the collection changes but the emotion lingers.”
Memorably, Amato opened the latest iteration of Arab Fashion Week in March with a short film starring former Miss Universe Pia Wurtzbach.
The Filipino-German model appeared in a five-minute-long fashion film directed by Dubai-based filmmaker Alex Suhorucov, wearing a series of avant-garde creations.