The European Tour has announced Slync.io as the new sponsor of the Dubai Desert Classic, with the iconic event becoming part of the Rolex Series for the first time in 2022.
The technology provider becomes the title sponsor of the event that has been played annually at the prestigious Emirates Golf Club for the past 32 years.
From 2022, the Slync.io Dubai Desert Classic will be part of the Rolex Series, the European Tour’s premium category of events, with a prize fund of $8 million. It will take place from Jan. 27-30.
The Tour will now have back-to-back Rolex Series events in the Middle East in January with the tournaments in Abu Dhabi and Dubai part of the traditional “Desert Swing.”
“This is a very exciting time for the Desert Classic as we welcome Slync.io as title partner. Slync’s status as a leading global logistics technology provider will help to bring innovative ideas to the tournament and ensure it continues to evolve and grow,” Simon Corkill, executive tournament director of Slync.io Dubai Desert Classic, said. “These changes will bring a host of benefits to Dubai and the tournament, in addition to offering our international fans enhanced coverage of the venue and players.”
“We look forward to working with Slync.io and the rest of our sponsors to deliver a world-class event during a pivotal year for Dubai, when all eyes will descend on the city during the UAE’s 50th anniversary celebrations and the landmark hosting of Expo 2020 Dubai,” he said.
The Dubai Desert Classic was the European Tour’s first event in the Middle East region in 1989, cementing the Tour’s relationship with Dubai and the UAE. That association has developed significantly in the intervening years, especially through the introduction in 2009 of the European Tour’s season-long Race to Dubai, which from 2022 will now feature three out of five Rolex Series events in the Middle East, with the back-to-back tournaments in Abu Dhabi and Dubai at the start of the calendar year joined by the season-ending DP World Tour Championship, Dubai in November.
Chris Kirchner, founder, chairman and CEO of Slync.io, said: “We are excited to partner with the European Tour and Rolex on the Dubai Desert Classic. Dubai is one of the great cities and a key player in global logistics. This event will be a great place for us to kick off our year with our customers and enjoy some world-class golf.”
The Dubai Desert Classic, which celebrated its 32nd edition earlier this year, has been won by some of golf’s great names, including Major Champions Seve Ballesteros, Ernie Els, Fred Couples, Jose Maria Olazabal, Mark O’Meara, Tiger Woods, Henrik Stenson, Rory McIlroy, Danny Willett, Sergio Garcia and Bryson DeChambeau.
Also in the winners’ circle over the past 32 years have been Ryder Cup stars Mark James, the inaugural champion in 1989, Eamonn Darcy, Colin Montgomerie, David Howell, Thomas Bjorn, Miguel Angel Jimenez, Rafa Cabrera-Bello, Stephen Gallacher and Paul Casey, the reigning champion.
“We are delighted to welcome Slync.io as the new title sponsor of the Dubai Desert Classic, elevating the tournament to a new level,” said Keith Pelley, the European Tour’s chief executive.
“Alongside the Genesis Scottish Open and the BMW PGA Championship, the three Rolex Series events in the Middle East mean our five premium tournaments in 2022 will be played at key times in the golfing calendar when the eyes of the world are on the European Tour,” he said.