DUBAI: In a bid to help brands better connect with online users, Twitter recently held a virtual event to reveal audience insights from a dedicated survey.
The results showed that 46 percent of Saudis felt National Day celebrations were more special on Twitter with many of them taking to the platform to express their love for the country and engage with patriotic content.
This year has seen a 10 percent year-on-year increase in the number of times the Saudi flag emoji has been used on the social networking platform, raising the volume to 29.7 million.
To amplify the conversations around Saudi National Day, Twitter Middle East and North Africa asked its audiences to share their plans for celebrating #SaudiNationalDay.
#اليوم_الوطني_السعودي قرب يا أهلنا بالسعودية .. علمونا وش الخطة وخلوا الباقي علينا..
— Twitter MENA (@TwitterMENA) September 9, 2021
People throughout the Kingdom, including lifestyle creators Az bin Fahad and Areej Abdullah, music producer Abdulaziz Al-Yami, actress Wed Osama, TV host Tariq Aljaser, singer Dania Al-Sabban, beauty and lifestyle creator Shahad Alzahrani, and gamer Meshael, jumped into the conversation, sharing their own plans for celebrating the occasion.
In response, Twitter brought the celebration directly to a select few with custom National Day inspired gift boxes. Those who received the gifts took to the platform to share pictures and tweet their appreciation.
دايماً نسمع هدايا اصدقاء تويتر لكن قد سمعت هديه من تويتر !
شكراً لكم على هذي المبادرة pic.twitter.com/FbJeRfzFum
— لمى سعيد (@Lmiico) September 22, 2021
مبادرة جميلة من ألطف تطبيق ''تويتر ''
— طارق آبل #هي_لنا_دار (@Tim_coook1) September 22, 2021
— اريج العبدالله (@areejun_) September 22, 2021
Additionally, Twitter also created an emoji of the Saudi flag triggered whenever the hashtags #SaudiNationalDay, #SaudiNationalDay2021, and #SaudiNationalDay91 are tweeted throughout September.
A dedicated event page in Arabic and English has also been launched, providing platform users with real-time updates on activities.
The event page will be accessible through either the Twitter Explore section or on top of individual timelines, for those who already engage with the #SaudiNationalDay content on Twitter. Alternatively, the page can be found by searching for Saudi National Day on Twitter.