Hyundai launches ‘futuristic’ multipurpose vehicle Staria in MEA

Hyundai launches ‘futuristic’ multipurpose vehicle Staria in MEA
Staria Premium’s flexible seating makes it ideal for corporate vehicles.
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Updated 11 October 2021

Hyundai launches ‘futuristic’ multipurpose vehicle Staria in MEA

Hyundai launches ‘futuristic’ multipurpose vehicle Staria in MEA

Hyundai Motor Company officially launched Staria, the brand’s new multipurpose vehicle lineup, in the Middle East and Africa markets via a digital premiere.

The Staria name combines “star” and “ria,” in reference to the vehicle’s future-oriented product values and streamlined design characteristics defined by one curve gesture silhouettes as well as clean and pure body volume.

Staria offers a strikingly futuristic and mysterious exterior, resembling a spaceship. The front is highlighted by a long, horizontal daytime running light and headlamps positioned underneath.

Staria is equipped with various driver-centric features and futuristic design elements that deliver new experiences for drivers and passengers that make time in transit more productive and worthwhile.

Bang Sun Jeong, head of Hyundai Motor Company Middle East and Africa headquarters, said: “We are excited to be launching the Staria Premium in what will be another excellent addition to our portfolio of vehicles in the region.

“It is characterized by a futuristic exterior design that really makes it look unlike anything else on the road and will provide a completely new experience for customers.”

Staria Premium elevates mobility to the next level with upgraded features and variant-exclusive finishes for a more luxurious look and feel. It features a variant-exclusive tinted brass chrome treatment, applied to the Hyundai emblem, grille, headlamp bezels, front and rear bumpers, wheels, side mirrors and door handles to emphasize the vehicle’s premium and modern look.

Lowered beltlines and panoramic side windows improve overall visibility and create a feeling of openness. This sense of spaciousness — inspired by traditional Korean “hanok” architecture — allows passengers to feel as if the outside scenes are an extension of the vehicle interior.

The driver’s seat has a futuristic high-tech look with an advanced 10.25-inch front display screen with the digital cluster located on top of the dashboard, providing an unobstructed view for the driver.

The 7-seat Premium model is equipped with Premium Relaxation Seats in the second row that recline electronically and have sliding capabilities for easy reach or maximizing cargo space.

The 9-seat Premium model’s individual seats in the second row can swivel 180 degrees to face passengers in the third row.

The flexible seating configuration makes Staria Premium ideal for corporate vehicles or mobile offices as passengers can turn their seats around and conduct face-to-face meetings. Families will also find these swivelling seats convenient as rear-facing passengers will have easy access to those seated in the third row.

A 64-color ambient mood lamp, available in all Staria Premium variants, provides a lush interior atmosphere. The harmonious direct and indirect lighting can selectively illuminate the cockpit, console, doors and cargo areas. The Bose sound system further enhances the premium feel.

Staria offers powertrain options of a diesel-powered 2.2-liter VGT engine and a gasoline-powered Smartstream G6DIII 3.5-liter MPI engine.

Staria Premium is loaded with various smart features like the Smart Power Sliding Door and Smart Power tailgate. The sliding door and tailgate open and close automatically on your approach and departure as long as the user has the smart key on them.

Staria models are available in eight exterior colors: Abyss Black Pearl, Creamy White, Graphite Gray Metallic, Moonlight Blue Pearl, Shimmering Silver Metallic, Dynamic Yellow, Olivine Gray Metallic and Gaia Brown Pearl.