https://arab.news/cc69g
SADAFCO’s flagship brand Saudia has partnered with KidZania, an international chain of indoor family entertainment centers, to give children a glimpse into the world of working in a milk factory. The company’s new milk plant is built at KidZania’s Jeddah branch at the Mall of Arabia to teach children how Saudia milk is made.
The initiative, designed and developed by Saudia’s team in close partnership with the KidZania team, aims to introduce children to what happens in a milk factory in a fun and creative way. Children get to experience first hand where the Saudia milk comes from, how it is sterilized, pasteurized and finally packaged. They also get to try Saudia milk at the end of the tour.
Commenting on the new plant, Wout Matthijs, CEO of SADAFCO, said “This partnership we believe is a very promising one for everyone involved. It captures the essence of what Saudia represents as a trusted household brand in the hearts and minds of children as well as parents. Edutainment of this nature is very engaging for children and exposes them to different careers that are open to them and beyond. For parents, it is a great way for them to learn more about their children’s interests and skills and explore their passion at early ages. We look forward to welcoming children and parents to Saudia’s mini-plant at KidZania.”
Providing children with playful opportunities that are both educational and entertaining is a powerful tool for enhancing learning. Like all experiences at KidZania, the plant is built exclusively for children, is educational and designed to be engaging for them. Children’s activities are all supervised so they can follow along and learn as they play.
The grand opening of the plant was held on Oct. 6. Parents and children are all welcome to experience the new mini-plant.
SADAFCO is a publicly-listed company that has been producing high-quality dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.
Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across the Kingdom, Bahrain, Qatar, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.