Brand Index Score: 50.3
Headquarters: Herzogenaurach, Germany
Founder: Adolf “Adi” Dassler
Adidas is the largest sportswear manufacturer in Europe and the second largest in the world. Founded by by Adolf “Adi” Dassler the German multinational corporation designs and manufactures shoes, clothing and accessories.
Adidas’s recent partnership with Challenge Team (Saudi’s first ever Women’s Football League champions) to support the Kingdom’s vision of empowering women in sports won over the public, putting it among the top recommended brands in the country.
In 2009, Adidas opened its first retail store in Jeddah.
Recently, Saudi designer Arwa Al-Benawi was employed by Adidas to redesign the brand’s classic sneakers.
The new design comes in pastel desert hues and features a woven red and white heel cap that is inspired by the checkered pattern of traditional Arabian fabrics.