Bupa Arabia urges digital transformation in insurance sector

Bupa Arabia urges digital transformation in insurance sector
Alshereef Hamideddin, Marketing & Customer experience director at Bupa Arabia.
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Updated 02 March 2022

Bupa Arabia urges digital transformation in insurance sector

Bupa Arabia urges digital transformation in insurance sector

Bupa Arabia participated in the recent InsureTek Middle East 2022 International Conference, considered to be one of the most important regional events spotlighting digitization and innovation in the insurance industry. The event ran from Feb 9-10.

“Bupa Arabia’s participation in the InsureTek Middle East 2022 Conference comes as part of our continuous efforts to be active partners in the development and growth of the insurance industry in Saudi Arabia and the region as a whole,” said Alshereef Hamideddin, marketing and customer experience director at Bupa Arabia.

The InsureTek conference brought together leading industry experts and decision-makers to examine the entire insurance market in the MENA region, from risk underwriting to claims management.

“InsureTek provided a unique opportunity as a platform to exchange experiences with partners in the technology and insurance sectors, thus contributing to the transformation of the insurance industry,” Hamideddin added.

The COVID-19 pandemic has reinforced the importance of digitization for the insurance and healthcare sectors. Indeed, digital transformation is reshaping the insurance industry and playing an important role in providing better services that are tailored to meet the exact needs of the customers.

“Embracing digitization is no longer a luxury, but rather a pivotal requirement for the insurance industry to be able to provide an easy journey for our customers. Enhancing the customer experience will always be a priority for us moving forward,” Hamideddin said.

“The future of the insurance industry in the coming years, not only in Saudi Arabia but also in the rest of the world, will largely be shaped by the industry’s ability to leverage digital transformation and AI solutions to improve customer experience.”

Hamideddin said that the continuity of insurance companies and their survival in the sector has become largely dependent on how they provide services and solutions to customers and on improving customers’ personal experiences. “This requires the implementation of comprehensive digital transformation strategies in the insurance industry,” he added.

It is worth noting that Bupa Arabia was one of the first companies in the Saudi insurance industry to establish an entire department for digital transformation in 2018, with the aim of developing digital services and innovative solutions.

More recently, Bupa Arabia launched a new telehealth platform, which directly connects major healthcare providers with its members, providing a seamless customer experience.