Fashion fits in Ramadan as part of culture and civilization, say Saudi designers

Most Ramadan collections by Saudi designers are inspired by traditional Saudi patterns and nature. (Photo/Wafa Al-Jaffali's designs)
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Most Ramadan collections by Saudi designers are inspired by traditional Saudi patterns and nature. (Photo/Wafa Al-Jaffali's designs)
Fashion fits in Ramadan as part of culture and civilization, say Saudi designers
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Most Ramadan collections by Saudi designers are inspired by traditional Saudi patterns and nature. (Photo/Wafa Al-Jaffali's designs)
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Updated 03 April 2022

Fashion fits in Ramadan as part of culture and civilization, say Saudi designers

Most Ramadan collections by Saudi designers are inspired by traditional Saudi patterns and nature. (Photo/Wafa Al-Jaffali's designs)
  • ‘Fashion in Ramadan plays a major role in giving the season a distinctive character and a special identity’

JEDDAH: Aside from the religious and spiritual duties that Muslims strive to complete during Ramadan, the fasting month is also a time for gatherings and maintaining kinship. This means it is also an occasion to dress up and look one’s best.
Women put away their jeans and shirts and put on their jalabiya or dar’aa, quintessential dresses for Ramadan.
Saudi fashion designer Wafa Al-Jaffali has created a Ramadan collection inspired by the environment.
“My design for this Ramadan season combined traditional works from the environment of the south inlaid with beads, as well as the sun's rays in many of my pieces in addition to the waves of the sea,” Al-Jaffali told Arab News. “Ramadan is the month of mercy, devotion, and closeness to the ties of kinship, which requires us to contribute in one way or another to meet the demand of female citizens and residents in a variety that uses a decorative and cultural character in our diverse homeland with its 13 regions.”

The month of Ramadan is the month of fasting and the main purpose is detachment from a materialistic life, and this reflects in the simplicity of the jalabiya and its special characteristics that it is light, comfortable, and minimal at the same time.

Lian Bahddad, Self-taught fashion designer

Women and girls had an emotional relationship when it came to clothing on special occasions, she said.
“And this is followed by the economic situation of each woman, and this puts pressure on us to go along with everyone and meet their needs.”
Her collection predominantly comprises simple materials that can be embroidered. “In our grandmothers’ era they used taffeta, rama, silk, and other fabrics, which all enabled them at the time to work manually with needles, threads, sequins, and beads from their environment, to draw patterns of palm trees, the sun, and the moon.”
She said the jalabiya was an iconic fashion piece during Ramadan because it was how women dressed back in the day, and it was being modernized with contemporary designs.
“It’s a historic fashion item that tells the history of our mothers and grandmothers and carries pictures of the past while updating it with everything new, whether hand-sewn or made with a tailoring machine.”
Lian Bahddad, 23, is a Saudi marketing graduate who taught herself fashion design. She said fashion was an integral part of people’s culture and civilization.
“Fashion in Ramadan plays a major role in giving the season a distinctive character and a special identity that distinguishes it from the rest of the seasons,” she told Arab News, “especially in the Middle East, which is distinguished by its wide easy to wear cuts, modesty, and cool airy fabrics.”
Bahddad said the fashion industry was growing globally every year and that, not so long ago, international brands began designing Ramadan collections targeting the Arab market.

FASTFACTS

● Women put away their jeans and shirts and put on their jalabiya or dar’aa, quintessential dresses for Ramadan.

● Saudi fashion designer Wafa Al-Jaffali said the jalabiya was an iconic fashion piece during Ramadan because it was how women dressed back in the day, and it was being modernized with contemporary designs.

It was doubling in size every year, she added, with designs inspired by the jalabiya, the kaftan, the thobe, and the dar’aa. “And this would not have happened without the direction of local designers every year to add their creative touches to it, to add style to the characteristic of the fashion in Ramadan which led to the high demand.”
The young designer said the clothes people wore were an expression of their personalities and moods. “Clothes and their styling are an art in itself. A lot can be said about our appearance for each occasion. An awareness of the dress code on every occasion is important. In some cultures, it can indicate a lack of respect for the people and the occasion itself.”
She said the jalabiya started out as a men’s robe from Egypt, Sudan, and Morocco, with its origins going back to the Ottoman Empire, but that these days it was a minimalistic and loose-fitting women's outfit.
“The month of Ramadan is the month of fasting and the main purpose is detachment from a materialistic life, and this reflects in the simplicity of the jalabiya and its special characteristics that it is light, comfortable, and minimal at the same time. And the gatherings between family and friends at the time of breaking the fast is what led designers into taking advantage of this season to innovate different styles, but the concept is the same.”
Saudi freelance designer Darin Basyoni said as Ramadan was a month of gatherings, and its spiritual atmosphere gave people the energy to go out, they needed to look elegant and fashionable in a special way for these gatherings.
“To look good you need to dress nicely. Occasions usually have a special theme or spirit that gives that occasion its identity,” she told Arab News.
Her Ramadan collection is inspired by traditional Saudi patterns and the environment.
“I wanted my first collection to represent my country’s tradition, therefore, my main inspirations were the Sado pattern and nature.”


Part-Arab model Imaan Hammam stuns in Tiffany & Co. global campaign

Part-Arab model Imaan Hammam stuns in Tiffany & Co. global campaign
Updated 15 August 2022

Part-Arab model Imaan Hammam stuns in Tiffany & Co. global campaign

Part-Arab model Imaan Hammam stuns in Tiffany & Co. global campaign

DUBAI: Dutch Moroccan Egyptian model Imaan Hammam has landed herself yet another global campaign.

The catwalk star fronted the latest Tiffany & Co. promotional video for the US luxury label’s Lock collection alongside American skateboarder Tyshawn Jones.

The new releases feature yellow, white and rose gold bangles with sparkly diamonds that symbolize “togetherness and inclusivity,” according to the brand’s website.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Imaan Hammam (@imaanhammam)

In the video that the Netherlands-raised Hammam shared with her 1.4 million followers, she wore a white gold bracelet that looks like a padlock, with full pave diamonds, while Jones opted for a white gold bangle.

For the shoot, Hammam kept her look to a minimum.

She wore a black form-fitting dress and her makeup was soft and featured neutral shades — not to mention her iconic signature curly hair made for the look.

The model wore diamond jewelry in the video. (Instagram)

Hammam’s repertoire is growing day by day.

Last week, the model made headlines for starring in Romanian Jordanian designer Amina Muaddi’s latest campaign, which celebrated the duo’s Arab roots.

The short clips, shared on Muaddi and Hammam’s Instagram accounts, were shot in Cairo.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Imaan Hammam (@imaanhammam)

In the video captured by British Egyptian filmmaker and photographer Dexter Navy, the 25-year-old catwalk star flaunted Muaddi’s new Drop 2/22 collection.

The videos and images featured Hammam in multiple scenarios, including standing alongside a white Arabian horse and posing atop intricately woven rugs.

She posed for pictures alongside women and men wearing traditional outfits and head and face covers decorated with jewelry.

Hammam is one of the most in-demand models in the industry. The now 25-year-old was scouted in Amsterdam’s Centraal Station before making her catwalk debut in 2013 by walking in Jean Paul Gaultier’s couture show.

Since then, she has appeared on the runway for major fashion houses, such as Burberry, Fendi, Prada, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera, to name a few.

Hammam, who has been featured in leading fashion publications, such as Vogue and V Magazine, also starred in international campaigns for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani and many more. 


What We Are Doing Today: Flower LEGO Bouquet

Photos by Jasmine Bager
Photos by Jasmine Bager
Updated 14 August 2022

What We Are Doing Today: Flower LEGO Bouquet

Photos by Jasmine Bager
  • This booklet mentions the story of how the Flower Bouquet came to be: American designer Anderson Grubb used to visit his grandmother’s blossom-filled garden in West Virginia as a child

Get yourself a bouquet of flowers that you never have to water and that will never wilt. Today, we are arranging our very own bouquet with LEGO bricks from the Botanical Collection.

Made from plant-based plastic, this kit was created from sustainably-sourced sugarcane and elements from nature, including trees, leaves and bushes.

You can feel good about making an eco-friendly bouquet that will live in your home forever and that is mindful of the environment. Add them into your favorite vase and these can make for a vibrant statement piece for your office or living room. They also make for great gifts, bringing flowers to friends and family without the worry of watering and maintenance.

Putting together your very own bouquet doesn’t take much skill — only patience and perhaps short nails (long acrylic nails will probably get in the way). The Internet is full of video tutorials for the kit if you prefer to watch someone put it together before you start. The kit comes with 756 pieces in individually-sealed bags with numbers printed at the front. Each flower has illustrated instructions in the booklet that it comes with.

This booklet mentions the story of how the Flower Bouquet came to be: American designer Anderson Grubb used to visit his grandmother’s blossom-filled garden in West Virginia as a child and spent hours reflecting on which flowers might one day translate into a LEGO shape.

Fast-forward to when he became a designer at LEGO, he collaborated with Denmark-based designer, Astrid Sundorf Christensen, and together they finalized the set. In this kit, you can make three cream-colored roses, two pink snapdragons, one lavender-colored lavender, one purple-hued aster, two white with yellow common daisies and one orange California Poppy.

You can choose which flower to begin with and do it at your own pace without getting your hands dirty.

Initially created to help LEGO employees play in a garden of their imagination to assist them into getting back on track after what the booklet calls “a physical or psychological setback,” this set can help any adult or disciplined child pass the time and de-stress.

The box suggests that it is suitable for adults, with it retailing for around SR299 ($79). It is available at LEGO stores throughout the Kingdom. For more information, visit @LegoMiddleEast.

 


Romanian Jordanian footwear designer Amina Muaddi pulls off stellar summer with Beyonce video, Greece pop up

Romanian Jordanian footwear designer Amina Muaddi pulls off stellar summer with Beyonce video, Greece pop up
Updated 14 August 2022

Romanian Jordanian footwear designer Amina Muaddi pulls off stellar summer with Beyonce video, Greece pop up

Romanian Jordanian footwear designer Amina Muaddi pulls off stellar summer with Beyonce video, Greece pop up

DUBAI: From accessorizing US singer Beyonce in her latest music video to opening a pop-up installation in Mykonos, the Jordanian Romanian footwear designer Amina Muaddi has been making headlines with her latest work. 

This week, Beyonce released a teaser for her song “I’m That Girl,” the opening track in her latest album “Renaissance.”

In the 3-minute video clip, the US superstar wears fishnet stockings from Muaddi’s 2021 collaboration with Austrian brand Wolford.

Beyonce wore fishnet stockings from the Amina Muaddi x Wolford collection. (YouTube)

The Amina Muaddi x Wolford collection featured form-fitting tights and leggings, alongside bodysuits, dresses and a sinewy catsuit with built-in heels that are meant to hug the body like a glove. The designers opted for latex, lace, viscose jersey and sustainable leather in the offering. 

One of the labels Beyonce championed in her music video is luxury fashion house Alaia, which was founded by late Tunisian couturier Azzedine Alaia.

She also wore pieces from renowned labels such as Burberry, Mugler, Bottega Veneta, Balenciaga, Miu Miu, Jimmy Choo, Christian Louboutin and many more. 

Meanwhile, Muaddi, the designer to the stars, gave her 1.3 million Instagram followers a look into her pop-up installation in Mykonos. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by AMINA MUADDI (@aminamuaddi)

She shared images of the display and wrote: “If you’re in Mykonos this Summer, stop by our pop-up installation at my favorite shop @luisaworld in Nammos Village, Psarou Beach. Drop 2/22 available in store.”

Last week, the footwear designer released a new campaign for her latest collection titled “Drop 2/22,” which starred Egyptian Moroccan model Imaan Hammam and celebrated her Arab roots. 

The short clips, shared on Muaddi and Hammam’s Instagram accounts, were shot in Cairo. 

The footage was captured by British Egyptian filmmaker and photographer Dexter Navy and featured Hammam in multiple scenarios, including standing alongside a white Arabian horse and posing atop intricately woven rugs.

She posed for pictures alongside women and men wearing traditional outfits and head and face covers decorated with jewelry. 

Muaddi’s offerings feature strappy square stilettos, satin pointed-toe pumps and transparent platforms that are embellished with the designer’s iconic sparkly detailing. 

The collection not only features the designer’s glitzy creations, but also her expanded handbag and jewelry collection.


Egyptian star Mai Omar is first judge for Miss Universe Bahrain 2022

Egyptian star Mai Omar is first judge for Miss Universe Bahrain 2022
Updated 13 August 2022

Egyptian star Mai Omar is first judge for Miss Universe Bahrain 2022

Egyptian star Mai Omar is first judge for Miss Universe Bahrain 2022

DUBAI: Egyptian actress Mai Omar has been announced as the first judge for the Miss Universe Bahrain 2022 contest. The superstar announced the news in an Instagram post, along with the official Miss Universe Bahrain account.

“I am so thrilled to be a part of this historical project and I believe in this platform that empowers women, encourages young individuals to voice out their advocacies and at the same time have an amazing experience sharing their wonderful and inspirational stories with the world,” Omar said.

The new Miss Universe Bahrain will be revealed to the public during the show’s broadcast on Sept. 11, two weeks after she is crowned on Aug. 26.

Nadeem Deyani, who made history last year by being the first woman from the country to participate in the global pageant, will crown her successor at a gala event, the location for which has not yet been revealed.


Honayda to be first Saudi label on display at luxury London store Harrods

Honayda to be first Saudi label on display at luxury London store Harrods
Updated 12 August 2022

Honayda to be first Saudi label on display at luxury London store Harrods

Honayda to be first Saudi label on display at luxury London store Harrods

DUBAI: Saudi fashion label Honayda will become the first designer from the Kingdom to be displayed at luxury London department store Harrods. 

The womenswear brand, known for its strong roots in Saudi culture and led by creative director Honayda Serafi, will go on display at the store from Aug. 22.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by HONAYDA (@honaydaofficial)

“Proudly announcing that Honayda’s latest collection is now showcased at one of the world’s most iconic department stores, Harrods. A curated selection of exclusive pieces will be available on the eveningwear floor, inaugurating the first Saudi fashion designer in store,” read a post on Honayda’s official Instagram page.

A curated selection of exclusive pieces from Honayda’s “A charm from Afghan” collection will feature in the eveningwear section of Harrods, located on the first floor.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by HONAYDA (@honaydaofficial)

The brand has made waves regionally and internationally, including with celebrities such as Priyanka Chopra Jonas, Lupita Nyong’o, Ashanti and Eve, who have worn the brand at major events around the world.