ABU DHABI: Anghami has signed a strategic partnership with the new streaming platform TOD. As part of the agreement, it will stream a curated selection of TOD’s exclusive beIN sports audio content and entertainment content.
Launched earlier this month, the TOD streaming platform offers more than 10,000 hours of premium entertainment, sports and original content. It is the exclusive digital home of the beIN Sports channel. The sports audio content on Anghami will include major football league games roundups as well as daily live updates and interviews with footballers.
The move is aimed at further diversifying Anghami’s selection of content and enriching the user experience, the company said in a statement.
“Our goal is a simple one; to provide users around the world with the very best content. Through our partnership with TOD, we are introducing world-class sports to our expansive collection of music and podcasts to enrich the overall experience and attract new audiences,” said Choucri Khairallah, vice president of business development at Anghami.
The agreement marks the beginning of a collaboration between the two companies that “share many synergies that we want to capitalize on in the coming months,” he said.
“We will continue to explore strategic partnerships and opportunities to engage our audiences in music, entertainment and sports.”