A ‘key trend’ in latest Arab Youth Survey is ‘decline in news consumption’

A ‘key trend’ in latest Arab Youth Survey is ‘decline in news consumption’
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Updated 22 September 2022

A ‘key trend’ in latest Arab Youth Survey is ‘decline in news consumption’

A ‘key trend’ in latest Arab Youth Survey is ‘decline in news consumption’
  • 14th annual survey reveals a number of trends and insights across six themes: identity, livelihood, politics, global citizenship, lifestyle and aspirations

DUBAI: Dubai-based PR agency ASDA’A BCW has published the results of its 14th annual Arab Youth Survey, described as the largest independent survey of its kind.

This year’s findings are grouped under six themes: identity, livelihood, politics, global citizenship, lifestyle and aspirations.

Having grown up in the internet age, it is perhaps no surprise that Arab youths are avid users of social media and other online services. In terms of the most popular social media platforms across the region, WhatsApp came out on top, with 82 percent of those surveyed saying they use it daily, followed by Facebook (72 percent), Instagram (61 percent), YouTube (53 percent), TikTok (50 percent), Snapchat (46 percent), Twitter (33 percent) and LinkedIn (12 percent).

WhatsApp is even more popular in Saudi Arabia that it is in the wider region, with 98 percent of people surveyed in the country using it daily. Snapchat was the second-most popular platform in the Kingdom, with 84 percent of people using it daily, followed by YouTube (83 percent), Twitter (73 percent), TikTok (60 percent) and Facebook (55 percent).

Commenting on the potentially controversial inclusion on the survey of WhatsApp, traditionally thought of as an instant messaging service, as a social media platform, Sunil John, founder of ASDA’A BCW and BCW’s president for the Middle East and North Africa, told Arab News: “WhatsApp has evolved as a strong social-networking platform — for families and businesses — and is often the first source of news for many. It plays an important role in the lives of people as a social-networking tool, too.”

Although TikTok ranked relatively low in terms of daily use across the Middle East, usage has more than doubled in the past two years, from 21 percent in 2020 to 50 percent this year. In Saudi Arabia, TikTok use almost tripled over the same period, from 24 percent in 2020 to 60 percent.

Meanwhile Facebook and Twitter have experienced the greatest declines in regional use during that time: Facebook went from 85 percent to 72 percent, and Twitter from 42 percent to 33 percent.

In the Kingdom, Snapchat, Instagram and Twitter grew in popularity over the past two years, but daily use of Facebook declined, from 82 percent to 55 percent.

“One of the key trends we’ve noticed is the decline in news consumption, which peaked during the pandemic when people were largely confined to their homes,” said John.

The trend was evident across all channels, although social media continues to be the leading source of news, for 65 percent of those surveyed. This is a small increase from last year’s 61 percent but much lower than the figures for 2019 and 2020, when 79 and 80 percent respectively.

The next most popular source of news was television, on 45 percent, followed by online news portals (32 percent) and printed media (9 percent).

Social media was also the most popular news source in Saudi Arabia, with 43 percent of people relying on it, followed by TV (27 percent) and news websites (23 percent).

Young people do indeed seem to be consuming less news compared with two years ago, when they were confined to their homes during pandemic lockdowns, said John, and the decline is not exclusive to social media.

“The decline appears to be part of an overall downward trend in news consumption, irrespective of the channel or platform,” he added.

“2020 was arguably an outlier in terms of news-consumption habits. A drop-off as people returned to normal life was to be expected.

“It’s also true that young people are consuming media for different things these days, such as entertainment and shopping. We’re also seeing the emergence of new types of content, such as podcasts, which are often hybrid in nature and harder to classify.”

It is also possible that “young people are ‘tuning out’ from the sheer volume of news they are receiving these days, much of it negative,” John added.

Despite the popularity of social media as a news source, social media influencers and the platforms themselves are among the least trusted sources of news, at just 54 percent and 66 percent respectively. TV news has the highest trust rating, with 84 percent of people confident about it, followed by print and online news portals, both on 71 percent.

In Saudi Arabia, however, social media, TV and online news portals all attracted similar levels of trust.

There could be various reasons for the high levels of trust in TV news across the Arab world, according to John, “such as the depth and variety of commentary that TV offers, and the larger budgets for news production that TV stations normally command.”

Moreover, “the growth of TV is also, of course, technological, with the increasing penetration of the internet around the region allowing more people to access streaming services on their mobile phones.”

Although online news portals and print media are among the least-used sources of news, the survey found high levels of trust in both.

“Traditional newspapers are read much less than before in their printed form but they are nevertheless respected for their journalistic pedigree and as news brands,” John said.

“This may explain why online news sites, at least the online versions of what were printed newspapers, enjoy high levels of trust.”

The emergence of “successful news brands specifically designed for the web and social media, and catering to a younger audience, such as NowThis, Vice and Gawker,” could be another reason for the trust placed in online news sites he added.

On the other hand “social media platforms aren’t news platforms by nature,” John said.

“First and foremost, they have been designed to share content and to network. So, they are good at delivering the news but not necessarily coming up with news that people trust. The rise of trusted social media influencers, however, may change this.”

The decline in news consumption might also be a result of young Arabs using the internet primarily for other reasons.

“Arab youth are increasingly consuming media for different things: Entertainment, for example, and shopping,” said John.

In this year’s survey, 89 percent of respondents said they shop online a few times each month compared with only 50 percent in 2018.

Similarly, the number of young adults in Saudi Arabia who shop online has nearly doubled in the past five years. In 2018, 58 percent of people said they bought products and services via websites and social media apps at least once a month; this year virtually all the respondents said they shop digitally.

“This year’s research found a marked increase in the number of young adults saying they use websites and social media apps to shop for goods and services at least a few times a month,” said John. “And this trend is not only confined to the wealthier Gulf Cooperation Council countries.”

The 14th Annual ASDA’A BCW Arab Youth Survey is based on face-to-face interviews and surveys conducted with men and women between the ages of 18 and 24 in 50 cities across 17 Arab states. Visit arabyouthsurvey.com for the full results.


20th Arab Media Forum begins in Dubai

20th Arab Media Forum begins in Dubai
Updated 05 October 2022

20th Arab Media Forum begins in Dubai

20th Arab Media Forum begins in Dubai
  • The agenda for the two-day event includes presentations, panel discussions and workshops focusing the latest industry developments

DUBAI: The 20th Arab Media Forum began in Dubai on Tuesday, attended by more than 3,000 government officials and leaders from Arab and global media sectors.

The two-day forum, taking place at Madinat Jumeirah under the auspices of Sheikh Mohammed bin Rashid Al-Maktoum, the ruler of Dubai, is described as the largest gathering of Arab media stakeholders, who will explore how new trends and technology, and the sophisticated platforms and tools that could increase the beneficial influence of the media.

To celebrate its 20th anniversary, the forum began by honoring prominent figures and organizations in the Arab media the fields of journalism, television and digital media. The agenda for the event includes presentations, panel discussions and workshops focusing on the latest developments within the industry.


GXR sees itself as a facilitator for artists rather than a record label, says its boss

GXR sees itself as a facilitator for artists rather than a record label, says its boss
Updated 05 October 2022

GXR sees itself as a facilitator for artists rather than a record label, says its boss

GXR sees itself as a facilitator for artists rather than a record label, says its boss
  • Elia Mssawir said the new indie label, which launched two months ago in partnership with Empire, aims to change the face of the music business in the region

DUBAI: The idea for independent music label GXR Records grew from a simple conversation between Elia Mssawir, an award-winning artist manager, and Paul Roy, the CEO of Galaxy Racer, a multimedia company focusing on esports, content creators, music and sport.

They were discussing their shared passion for music and vision for a company in the region that truly cares about its artists, Mssawir told Arab News.

“We started throwing around ideas and (talking about) how we wanted to bridge the gap between MENA (the Middle East and North Africa) and Asia — and that’s how GXR Records was brought to life,” he said.

They launched the label in August this year in partnership with Empire, a global independent label, distributor and publisher. Based in Dubai and with Mssawir as head of label, GXR Records is focused on developing talent in West Asian and North African territories. It has already signed a number of artists from this region, including Freek, Noel Kharman, Dyler, Hanody Awesome and Noor Stars, and the number of acts on its roster has reached more than 20 in the two months since launch. 

Mssawir, who joined Galaxy Racer in April, had been recruiting artists and influencers in India, Pakistan, the Philippines and Malaysia, where the company has offices, and discovered plenty of musical talent in those places. An idea was born to not only sign artists from Asia and Africa but also help them collaborate with their counterparts in the Middle East.

The founders of GXR Records said that, building on parent company Galaxy Racer’s existing portfolio, it is dedicated to identifying and developing a diverse roster of emerging and established artists across the region, while encouraging cross-promotion and collaborations within the label to help them reach a wider audience.

In addition to finding and signing artists, GXR Records will work with Galaxy Racer to create and produce music for the parent company’s influencers and brand collaborations, Mssawir said. These collaborations between artists and the parent brand is part of Mssawir’s vision for the company.

“It’s becoming a family more than a label,” he said.

This ambitious vision is matched by the label’s growth strategy; GXR Records has already opened an office in the US and there are plans to establish bases in India, Pakistan, Bangladesh, the Philippines, Thailand, Malaysia and South Africa by the end of this year. There are no current plans, however, for additional offices in the Middle East.

“Our headquarters here in Dubai are enough to operate on a MENA scale for 2022,” said Mssawir. However, he added that GXR Records intends to expand its presence in Africa and the Levant in the coming year.

One of the challenges, historically, for regional artists has been how to develop and grow into a global presence, Mssawir said. “This is where we come in and enhance this opportunity for them,” he added.

The new label is planning to organize a large-scale music festival next year, something that has been a long-time dream for Mssawir but one he never seemed to have “the time or team to focus on” until now.

“We’re planning on doing small events around the region, building up toward a big festival where we’re hoping to get a couple of international artists, and the MENA artists can open or support the international artists,” he said.

He jokes that his biggest challenge since the launch of GXR has been “sleeping less and working more.” But he added that working hard and putting in long hours is something he is happy to do because “we want to change how the music business is being done here.”

Another challenge he said he has faced is the negative public perception of record labels, something he said has been largely influenced by the way they are portrayed in Hollywood.

“That’s one of the things that we want to change,” he said.

There were no professional managers for acts in the region a decade ago and so artists would often accept any deal they could get, he said. The ecosystem is changing, however, and Mssawir said he is determined to help set high standards for artists, particularly when representing GXR Records as a brand.

“Labels are not there to kill artists’ careers,” he said. “And that’s why I don’t really call (GXR) a label, I call it a facilitator: We facilitate for the artists rather than labeling them.”


Twitter adds Arabic to ‘reply prompts’ feature, launches in Saudi Arabia

Twitter adds Arabic to ‘reply prompts’ feature, launches in Saudi Arabia
Updated 04 October 2022

Twitter adds Arabic to ‘reply prompts’ feature, launches in Saudi Arabia

Twitter adds Arabic to ‘reply prompts’ feature, launches in Saudi Arabia
  • The feature, which Twitter said has already proved successful in other languages, encourages people to think twice before replying to a tweet
  • The platform said English-language users in the US changed or deleted replies 30 percent of the time when prompted

DUBAI: Twitter has added an Arabic version of its “reply prompts” feature for users in Saudi Arabia, following a test phase among select Arabic-speaking users in the Kingdom.

The feature, which is designed to encourage people in certain circumstances to think twice before replying to a tweet, was initially tested in English in 2020. Twitter began to roll it out in some territories in 2021 and it was launched globally in 2022 in English and Turkish, in Spanish in Mexico, and in Portuguese in Brazil.

“People come to Twitter to talk about what’s happening and sometimes conversations about things we care about can get intense and people say things in the moment they might regret later,” Twitter’s director of product design Anita Butler and product manager Alberto Parrella wrote in a blog post.

According to Twitter, the feature has proved successful so far, with tests showing that English-language users in the US changed or deleted their replies 30 percent of the time when prompted, while Portuguese-language users in Brazil did so 47 percent of the time.

The social media platform said it found that after being prompted to reconsider a reply, users canceled it 9 percent of the time and revised it 22 percent of the time. Overall, people who were prompted in this way posted 6 percent fewer offensive tweets.

In early tests, users sometimes received unnecessary prompts because the computer algorithms could not properly differentiate between potentially offensive language, sarcasm and friendly banter. Throughout the process, Twitter said it analyzed results, collected feedback from users and worked to address any errors, including detection inconsistencies. Based on feedback and what was learned from those tests, the platform said it made improvements to the systems that determine when and how the prompts are sent.

For example, the algorithms now takes into consideration the nature of the relationship between two accounts, because if they follow and reply to each other regularly there is a higher likelihood that they have a good understanding of the preferred tone of communication.

Additionally, Twitter said it is adjusting its technology to account for situations in which insulting words or phrases might have been reclaimed by underrepresented communities and used in non-harmful ways, and to detect strong language more accurately. It is also working on ways in which users can provide feedback on whether or not they found a prompt helpful or relevant. 

The feature is now active on iOS, Android and the web on accounts in Saudi Arabia that have enabled Arabic-language settings.


How Iran is manipulating the online narrative to cover up its violent crackdown on protests

How Iran is manipulating the online narrative to cover up its violent crackdown on protests
Updated 05 October 2022

How Iran is manipulating the online narrative to cover up its violent crackdown on protests

How Iran is manipulating the online narrative to cover up its violent crackdown on protests
  • Images of police brutality meted out on young Iranian protesters have gone viral on social platforms
  • To counter the spread of information, the regime has cut internet access and clamped down on social media

DUBAI: As anti-government protests in Iran enter their third week, the death toll has continued to rise, with more than 90 people reportedly having lost their lives in the wave of unrest sparked by the death of Mahsa Amini.

The 22-year-old’s death at the hands of Iran’s morality police, the Gasht-e Ershad, unleashed an outpouring of anger in almost every province over the strict policing of personal freedoms and the deteriorating standard of living. 

Iran’s large diaspora, spread across Europe and North America, has joined the protests in solidarity, with large demonstrations taking place outside Iranian embassies in Western capitals.

Regime authorities have so far acknowledged the death of 41 people since the unrest began yet have refused to give in to demands to relax the strict dress code imposed on women, including the mandatory headscarf.

Ebrahim Raisi, Iran’s ultra-conservative president, has dismissed the anti-regime protests as a “conspiracy” orchestrated by outside enemies and has vowed to “deal decisively with those who oppose the country’s security and tranquility.”

Tehran has attempted to limit the spread of information about nationwide protests with blocks on mobile internet. (ZUMA Wire/Alamy Live News)

In a statement on Sunday, he said: “At a time when the Islamic Republic was overcoming economic problems to become more active in the region and in the world, the enemies came into play with the intention of isolating the country, but they failed in this conspiracy.”

Videos and photographs emerging from Iran on social media tell a different story. Shocking images of police brutality meted out on young protesters have gone viral on social platforms, eliciting international condemnation. 

To counter the spread of images and information, the regime has limited internet access and clamped down on applications like WhatsApp, Twitter and Instagram — claiming the move was necessary in the interests of “national security.”

Tehran is no stranger to this kind of information warfare. The regime has adopted this strategy multiple times since the proliferation of smartphones and social media in order to control the narrative. 

“Shutting down mobile internet services has become a go-to for the Iranian government when dealing with civil unrest,” Doug Madory, director of internet analysis at monitoring firm Kentik said.

Regime authorities have so far acknowledged the death of 41 people since the unrest began. (AFP)

Protesters have been getting around the regime’s internet controls using secure private connections. They have also been sharing footage and details about forthcoming protests with outlets like the London-based broadcaster Iran International.

Iran’s misinformation strategy is as old as the regime itself. In the 1970s, the revolutionaries fighting to topple the US-backed monarch, Shah Mohammad Reza Pahlavi, sought to portray their leader, Ruhollah Khomeini, as a freedom fighter.

Khomeini’s close entourage, which included Western-educated advisers, helped him weave a message that appealed to Iranians inside and outside the country, cleverly modifying his words to appeal to Western audiences. 

Their methods proved extremely effective. Western journalists, who at the time relied on the translations given to them by Khomeini’s advisers, willingly broadcast these messages to the world.

Today, the Islamic Revolutionary Guards Corps utilizes a stable of media outlets, including Fars News, Tasnim and others, to set the political agenda and undermine domestic dissent. 

Protests have spread across Iran over the death of Mahsa Amini after the young woman was arrested by morality police. (AFP)

The IRGC also uses these platforms to broadcast propaganda about operations in Iraq, Syria and elsewhere in the Middle East where the regime holds sway with local proxies. 

At the same time, the English-language state broadcaster Press TV is used to appeal to viewers in the West, often featuring American and European commentators who support Tehran’s policies and worldview. 

In March this year, Ruhollah Mo’men Nasab, former head of the Iranian Culture Ministry’s Digital Media Center, lifted the lid on how the regime disrupts the flow of information and discredits activists.

Describing his work as “psychological warfare,” Nasab boasted of developing software and “cyber battalions” to manipulate the narrative on Twitter through fake accounts. 

Arash Azizi, a history and Middle East specialist at New York University, says the regime has been developing its techniques for internet information manipulation for more than a decade. 

Shocking images of police brutality meted out on young protesters have gone viral on social platforms, eliciting international condemnation. (AFP)

“Perhaps the first Twitter revolution was in 2009 as events were unfolding in Iran,” Azizi told Arab News, referring to that year’s mass protests, known as the Green Movement, which exploded in response to the disputed reelection of then-President Mahmoud Ahmadinejad. 

“Nowadays, Iranians use a variety of online tools to get their voice out, which is why the government has tried to shut down the internet entirely,” said Azizi. 

“Iranians abroad and many tech experts, however, are playing an active role in dominating social media with messages about what’s taking place.”

A Twitter account called @1500tasvir, which is run by a group of 10 Iranian activists based inside and outside the country, was first set up in 2019 during the wave of protests sweeping Iran at that time. 

Since the latest outbreak of unrest, the account has posted thousands of videos captured by protesters. One of @1500tasvir’s contributors warned that the regime’s limiting of mobile internet services could undermine the protests.

Thousands took to the streets in violent protests in the city of Tehran. (AFP)

“When you see other people feel the same way, you get braver. You are more enthusiastic to do something about it. When the internet is cut off, you feel alone,” the contributor said.

In response to the regime’s internet shutdowns, Antony Blinken, the US secretary of state, pledged Washington would “make sure the Iranian people are not kept isolated and in the dark.” 

On Sept. 23, the US Treasury issued Iran General License D-2, adjusting sanctions rules to allow technology companies to offer the Iranian people more options for secure, outside platforms and services to help counter the regime’s narrative.

Unable to completely snuff out the spread of information online, the regime has instead resorted to its time-tested strategy of detaining social media users whose material gains widespread traction. 

According to state news agency IRNA, Hossein Mahini, a well-known football player, has been arrested “by the order of the judicial authorities for supporting and encouraging riots on his social media page.” 

Nasibe Samsaei, an Iranian woman living in Turkey, cutting off her ponytail during a protest outside the Iranian consulate in Istanbul on September 21, 2022. (AFP)

Another high-profile detainee is Shervin Hajipour, a popular singer who composed a piece using people’s tweets on Amini’s death and the protests. He was reportedly taken into custody last week after his song reached 40 million views on Instagram. 

Although authorities did not immediately confirm Hajipour’s arrest, Mohsen Mansouri, Tehran’s provincial governor, vowed to “take measures against celebrities who contributed to fueling the protests.”

To get around the internet shutdown, some activists have now resorted to distributing flyers to advertise the time and place of planned protests, indicating the regime has failed to quell the unrest.

“They’re yet to have a way of controlling the narrative,” Azizi told Arab News. “The vast majority of Iranians can now see the brutality of this corrupt regime clearly. There have even been letters of solidarity with the protesters from Shiite seminary students in Qom and Mashhad.

“Internationally, thousands have come out in support of the protesters. Even those who usually defend this regime in the Western media are now silent.”


Official FIFA 23 game soundtrack launched on Spotify

Official FIFA 23 game soundtrack launched on Spotify
Updated 05 October 2022

Official FIFA 23 game soundtrack launched on Spotify

Official FIFA 23 game soundtrack launched on Spotify
  • Saudi Arabia is the most FIFA-obsessed country in the Arab world on the platform, as it has the most playlists per user featuring songs from the soundtrack

DUBAI: FIFA 23, the latest iteration of the football video game franchise from EA Sports, has been generating much hype among gamers around the world since its release last week, and not only about the gameplay.

Many fans are as eager to discover the music used in each new version of the game as they are to actually play it and this year is no exception. And building on the FIFA fever in this World Cup year, the official soundtrack of the game has now been launched on Spotify.

It features songs from a mix of new and established acts around the world, including Saudi-born British artist Alewya. Meanwhile, MILKBLOOD and Pheelz make their FIFA soundtrack debuts.

“When cultural moments happen that ignite the gaming world like FIFA, we see that reflected in the music that we listen to on Spotify,” the streaming company said.

The platform analyzed the streaming habits of its users and found that Saudi Arabia ranks as the most FIFA-obsessed country in the Arab World, as it has the highest number of playlists per user that feature songs from the game’s soundtrack. Egypt and UAE are close runners-up, followed by Morocco and Qatar.

Globally, Spotify said that more than 21.2 million playlists include at least one song from the official FIFA 23 soundtrack.

The platform also revealed that the most-streamed song globally from the soundtrack to date is “Ojitos Lindos” by Bad Bunny and Bomba Estereo, followed by “Obsessed With You” by Central Cee, “Saoko” by Rosalia, “Ahora y Siempre” by Quevedo, Linton, and “Nail Tech” by Jack Harlow.