DUBAI: Dutch Moroccan Egyptian model Imaan Hammam has designed a collection with eyewear label Port Tanger.
Founded by Bilal Fellah and his creative partner Daniël Sumarna, the handcrafted eyewear line, which seeks inspiration from the Moroccan city of Tangier, has been spotted on everyone from US rapper ASAP Rocky to model Nora Attal.
“(A) big thank you to everyone who came out to celebrate the launch of my collection with @porttanger last night. I am (so) excited to share the rest of this amazing collection with you all,” 26-year-old Hammam wrote on Instagram, referring to a recent launch party held by the brand.
The collection is yet to be unveiled, but Hammam and her guests did flaunt a few pairs of sunglasses from the new line in a video uploaded to Instagram. If the video is anything to go by, fans can expect a throwback to 1990s fashion once the collection launches, with thick frames, blue-tinted lenses and oversized shapes galore.
“It felt really warm and the culture was rich. It felt really busy and family orientated. It was kind of a stark contrast compared to London every time I went, but it felt like home,” she revealed of what it is like to visit.
“The difference I felt between a family environment in London and Morocco was that all of my family were in Morocco, so that’s how it was,” she added. “But when I went to Morocco it felt like a really big hug from everyone.”
Hammam has also shown love for her Arab roots in the past, and even starred in an Egypt-themed photoshoot for celebrity shoe designer Amina Muaddi this summer. The images, shared on Muaddi and Hammam’s Instagram accounts, were shot in Cairo and featured the model posing in a number of everyday locations, including sitting opposite an elderly man smoking shisha.
Hammam is one of the most in-demand models in the industry. She was scouted in Amsterdam’s Central Station before making her catwalk debut in 2013 by walking in Jean Paul Gaultier’s couture show.
Since then, she has appeared on the runway for major fashion houses such as Burberry, Fendi, Prada, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera, to name a few.
Hammam, who has been featured in leading fashion publications, such as Vogue and V Magazine, has also starred in international campaigns for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani and many more.