DUBAI: Snapchat has teamed up with the fitness company Strava to unveil an augmented reality system that allows health buffs to share their favorite workouts with friends.
The Strava Activity Lens allows users to publish their routines on Snapchat through the Strava app, or find others to try for themselves. The service covers running, cycling or hiking.
The lens will reflect personalized fitness progress and update in real-time as users track their new workouts on Strava.
Chosen workouts will automatically appear on the main camera, which can be used to create a Snap or Story on Snapchat. A link back to the Strava workout will be attached for friends and family to join in.
Users can also share a slideshow of photos from their routine.
The Lens can be accessed and used in three different ways: from the Strava app, from Snapchat, or from a friend’s Snap on Snapchat.
The Lens is live on iOS and Android platforms for both Strava and Snapchat users. Users must have accounts on both Snapchat and Strava.