Unprecedented popularity of Abu Dhabi Grand Prix points to bright future for regional motorsports

ABU DHABI: The drivers themselves may play it down, but a year on from the last Formula One Abu Dhabi Grand Prix, few racing fans or pundits can resist recalling that famous final lap, which saw Max Verstappen overtake Lewis Hamilton to win his first-ever title.
This season, Red Bull’s Dutch driver has retained his championship several weeks ago in less dramatic circumstances, but the memory of the 2021 finale lingers.
“It was a historic race,” said Saif Al-Noaimi, the CEO of Abu Dhabi Motorsports Management. “The fact that Max Verstappen and Lewis Hamilton arrived with exactly the same points to Abu Dhabi, the final race of the season, the championship-deciding race…that is for me the memorable moment.
“We have to remember that last year, we modified the racetrack.
“It was no coincidence that arguably the most exciting Abu Dhabi Grand Prix in its 13-year history came after the track had been revamped to produce more wheel-to-wheel racing and provide more opportunities to overtake.
“It is fantastic to see the results of that work over the last summer, in 2021, and to see how competitive the race was. In that Grand Prix, we had 33 overtakes on the track and four lead changes. So clearly the effort and the changes that we’ve made to the track in 2021 have paid off.
“And it was a historic race, record number in terms of attendance on the ground last year. Then also, we had a record number in terms of viewers on the livestream — we had over 108 million viewers. It was actually the largest sporting event globally of 2021. So definitely a proud moment for us at ADMM.”
Previously, Yas Marina Circuit was considered a difficult track to overtake on, but according to Al-Noaimi, the feedback from the drivers has been overwhelmingly favorable.
“The feedback has been amazing. We did some interviews over the weekend last year, overall extremely positive. Generally, they were saying ‘We were able to follow each other better, we were able to stay closer, we’re able to overtake.’
“But for me also, the biggest piece of feedback is they said it felt like a completely different track. So, the changes were made to several corners, but the flow throughout the entire lap felt different. They felt that there was a good rhythm. And they were able to push and get more out of their cars. I think we saw that on the ground with the race.”
This year, there will be no titles up for grabs, but there is still a big battle for second place to be settled, and the demand for tickets is as high as it has ever been according to Al-Noaimi.
“We’ve had actually record numbers for Thursday and Friday attendance to Yas Marina Circuit over the Grand Prix weekend. We’re extremely prepared, and we’re planning for record numbers for (Saturday) as well as Sunday. We have some really exciting new products that we developed this year. We’ve increased our capacity. Because of the unprecedented demand, we had to build an additional grandstand for 5,000 spectators.
“And we’ve also built various hospitality units that accommodate 1,500 guests across the different parts of the venue,” said Al-Noaimi. “There are some fantastic new products with amazing views, like the deck at Turn 9, which is on the iconic Marsa Corner, with amazing views of that new bank corner at Yas Marina Circuit. It’s a completely new experience we created this year.”
Al-Noaimi also highlighted the food and beverage on offer, with restaurants like C’est La Vie, Luna Lounge and Opa.
“(We’ve had) unprecedented demand,” he added. “We’ve sold out in record numbers even though we increased capacity. We’re seeing a lot of interest and demand in the Abu Dhabi Grand Prix.”
The sport in general has seen a rise in interest, helped in large by the drivers’ embrace of social media and the Netflix show “Drive to Survive.” Al-Noaimi says these have played a big part in F1’s immense — and rising — popularity, but added there are many other, sporting, factors.
“Definitely we’re seeing an increase in interest in the sport, we’re seeing a changing demographic also. I would say there are multiple things,” he said.
“I think generally in F1 as a sport, the rules and the changes that they’ve made over the last few years — the cost cap, the new technical regulations for the cars in 2022 — (mean that) the racing on the track is a lot more exciting.
“You have to agree that Netflix played a role also in the growing interest. It’s providing a very different perspective to F1.
“F1 has always had the hardcore motorsport fan that follows the championship and watches the races, but now we’re seeing more of a different demographic that is becoming more interested. The great thing is they’re getting to see a different angle of the sport, they’re getting to see behind the scenes, they’re getting to see the challenges between the different teammates. They’re getting to see the team principals and different personalities in the sport. So it’s definitely a positive; it’s grown interest. But I would say there are multiple things that have caused this increase in demand for F1.”
On Sunday, Yas Marina Circuit will bid farewell to one of its early favorites when three-time Abu Dhabi winner Sebastian Vettel, of Aston Martin, walks away from the sport — for now.
“He’s definitely a legend of the sport; he’s the third most successful driver in F1 history,” said Al-Noaimi.
“I think he has done quite well in Yas Marina Circuit over the years. We’ve always been huge fans of Vettel and he won his first championship over here,” he said.
“So being the last race in the season, we’ve seen a lot of champions moving on from F1 into the next phase of their career, and in some cases, coming back, the likes of Fernando Alonso, Michael Schumacher.
“It’s obviously sad to see Sebastian (leave). I think he’s had a big impact on the sport. He’s definitely left his mark and he will always be remembered here at Yas Marina Circuit.”
With Abu Dhabi traditionally closing a season that includes Grand Prix races in Bahrain and Saudi Arabia and, imminently, Qatar, Al-Noaimi is optimistic that F1, and indeed all motorsports, will continue to grow in this part of the world.
“I think this region is extremely important for Formula 1, but also motorsports are definitely growing, and having four Grand Prix in the region is going to support that. I think we will all support and complement each other.
“We’re also seeing growth in grassroots motorsports. We as Abu Dhabi Motorsports Management are investing and ensuring that there are development programs and platforms to grow young talent in the UAE and in the region. We just launched our Yas Heat Academy just a couple of weeks ago, where we’re moving from karting and esports into circuit racing.
“We have our Formula Four UAE team that’s going to participate in this Abu Dhabi Grand Prix weekend for the first time, racing in front of the same fans.
“We’re seeing the F4 UAE Championship for the first time going outside the borders of the UAE. Potentially there could be further expansion in the region. We’re seeing other regional championships that have expressed interest, and I think in the next few years we’ll see a lot more opportunities for development and championships in the UAE.”
With such support and some of the best facilities in the world available, the big question remains: Will we see an Emirati driver rise through the ranks and eventually even race in F1?
“I have no doubt we’ll see Emirati drivers in the top tiers of motorsports in the next few years,” Al-Noaimi said.
“There is Rashid Al-Dhaheri. We actually just announced that he has joined us as an ambassador to our Yas Heat Racing Team. Rashid is still 14 years old. He’s not at the age of racing in F4. But he has done amazing in karting, winning international races and competing at the highest level.
“We’ve had Amna and Hamda Al-Qubaisi also making their way up the ladder in motorsports and racing Formula Three in Europe. They’ve done F4 as well.
“We have some exciting up-and-coming drivers in the UAE. I have no doubt that we will continue to see that grow and develop, and we do expect to see them at the top tiers of motorsports globally.”

Unprecedented popularity of Abu Dhabi Grand Prix points to bright future for regional motorsports