DUBAI: The holy month of Ramadan is a time for enjoying local shows for many people in the Middle East.
Traditionally, these would be viewed on the TV through satellite channels, but the proliferation of the internet and social media has seen people turn to other devices for their daily dose of entertainment.
Last year, for example, there was a 167 percent increase in Google searches for “series” in Egypt, Saudi Arabia and the UAE, according to the tech company’s regional arm.
Now, Snapchat has announced it is launching more than 100 new shows during the holy month in partnership with media companies and content creators.
“This Ramadan, we are partnering with some of the region’s most trusted media partners and fan favorite creators to showcase a lineup of engaging content on Discover and Spotlight,” said Hussein Freijeh, general manager of Snap Inc. for the Middle East and North Africa region.
Those partners include Saudi Broadcasting Authority, MBC Group, Augustus Media, 7awi and Rotana Media Group.
The show lineup includes “Netflorex,” “THAT,” “Marahel,” “Tash Returns,” “Studio 23,” “Ramez Never End” and “Madraset Banat Alyoum.”
The offering also includes content from regional and global creators such as Saudi-based comedian Bader Saleh, food creator and entrepreneur Ahmad Alzahabi and Amani Al-Khatahtbeh, founder of online community and show “Muslim Girl.”
Last year, Snapchat users spent 31 percent more time watching Ramadan content than they did in 2021, Freijeh said.
The new content will be available on Snapchat through its Discover and Spotlight sections.