Google’s flagship Marketing Live event comes to Saudi Arabia for first time

Google’s flagship Marketing Live event comes to Saudi Arabia for first time
Google hosts flagship event, Google Marketing Live, in Saudi Arabia for the first time. (Supplied)
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Updated 07 June 2023
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Google’s flagship Marketing Live event comes to Saudi Arabia for first time

Google’s flagship Marketing Live event comes to Saudi Arabia for first time
  • Executives from the company’s regional and global operations told business and marketing experts from the region about its latest consumer insights, products and solutions

DUBAI: Google announced new consumer insights, products and solutions on Wednesday in Riyadh, as the company’s flagship global advertising and commerce event, Google Marketing Live, took place in Saudi Arabia for the first time.

Executives from Google’s regional and global operations joined business and marketing experts from the region at the event to discuss the future of artificial intelligence in the business world.

“We’re excited to host Google Marketing Live in Riyadh for the first time,” said Anthony Nakache, the managing director of Google MENA.

“Google’s presence here today is a testament to our commitment to supporting businesses in the Kingdom and their digital growth.”

The company showcased its latest advertising products and new features on Google Search and Maps, along with a range of AI features and products that will be available in Saudi Arabia. It said the innovations include an enhanced experience on PerformanceMax, Automatically Created Assets, and Merchant Center Next.

PerformanceMax, which allows advertisers to access all of their Google Ads inventory from a single campaign, will now use generative media models and large language learning models to generate “professional grade creatives” across YouTube, Display and Search with minimal information, the company said.

Automatically Created Assets will enable advertisers to generate and adapt their adverts in real time, so that they are more relevant to customers, it added.

In addition, Google said, businesses of all sizes can now manage online and offline product and business information through Merchant Center Next, which includes a simplified process for onboarding and product upload and management, together with improved ad integration and comprehensive reporting.

“AI has long been the cornerstone of Google’s products and services and we’re excited to announce new AI-powered features, such as AI in PerformanceMax and Automatically Created Assets, for businesses in Saudi Arabia to help drive better performance and reach more customers,” said Nakache.

Google Marketing Live is an annual event during which the company showcases its latest advertising and product offerings.


Spotify highlights rising talents by naming Zena Emad as September’s EQUAL Arabia Ambassador

Spotify highlights rising talents by naming Zena Emad as September’s EQUAL Arabia Ambassador
Updated 21 September 2023
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Spotify highlights rising talents by naming Zena Emad as September’s EQUAL Arabia Ambassador

Spotify highlights rising talents by naming Zena Emad as September’s EQUAL Arabia Ambassador
  • Digital music service celebrated the Saudi talent ahead of the Kingdom’s National Day

LONDON: Spotify announced Saudi songstress Zena Emad as its EQUAL Arabia Ambassador for September. 

As an extension of Spotify’s global Women in Music Program, EQUAL Arabia is devoted to elevating the narratives of Arab women artists by offering support on and beyond the platform.

“I can’t express how thrilled I am to join the Spotify family,” said Emad in a statement.

“I’m incredibly proud and amazed by the number of people who enjoy hearing my voice, and even more delighted that Spotify will be the platform connecting me to my fans and admirers.”

Emad was picked for the cover of the EQUAL Arabia playlist for the month of September, and her recent hit, “Habeetah,” can be found on the EQUAL Arabia playlist and the global EQUAL playlist.

She is also celebrated on Spotify’s billboard in Times Square, New York City, ahead of Saudi National Day.   

With songs like “Land of Heroes,” “Habeetah,” and “Ya Awali,” Emad has become a standout figure in the Saudi music scene, blending pop with global rhythms to gain a significant following.

“I also want to speak about the wonderful opportunity my beloved country has given me as a young Saudi woman with big ambitions, helping me fulfill my dreams and aspirations,” Emad added.

“I look forward to more support and anticipation from the audience, as the best is yet to come.”


BBC Cairo staff reaches agreement on wages and benefits after multiple strikes

BBC Cairo staff reaches agreement on wages and benefits after multiple strikes
Updated 21 September 2023
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BBC Cairo staff reaches agreement on wages and benefits after multiple strikes

BBC Cairo staff reaches agreement on wages and benefits after multiple strikes
  • Agreement has been reached over salaries, transportation allowance, and health insurance
  • BBC Cairo’s staff staged a series of strikes to protest discriminatory behavior by London management

LONDON: In a negotiation process, BBC’s London management has agreed to ensure higher salaries and essential benefits to its staff at the Cairo office.

The agreement was reached after a series of protests started in June 2023 against discriminatory behavior in BBC’s financial policies.

The head of the Egyptian Journalist Syndicate, Khaled El-Balshy, present in the negotiation process, confirmed to Ahram Online that “the new regulations would provide compensation increases ranging from 75 to 142 percent for entry-level positions, as well as equal transportation allowances for all employees and double allowances for night shift workers.”

Under the agreement, “each employee’s BBC-sponsored health insurance will be increased to cover an extra family member,” noted Khaled El-Balshy.

In addition, BBC management decided to reconsider its “volatile markets” policy to tackle economic recessions in nations where it operates.

According to the syndicate, the review will be finished by December 2023, but it will be implemented in BBC Cairo with immediate effect.

BBC News operates in 58 locations across 44 countries and adjusts salaries accordingly to account for inflation.

Egypt is in the grip of a financial crisis, with around one-third of its 109 million population living in destitution.

According to data from the state-run Central Agency for Mobilization and Statistics, the annual inflation rate hit 36.8 percent in June, up from 33.7 percent in the last few months.

BBC Cairo staff began a gradual strike that started in June this year, followed by a three-day strike in July and a 10-day strike in August 2023.


French journalist arrested over document leaks of alleged France-Egypt spy operation

French journalist arrested over document leaks of alleged France-Egypt spy operation
Updated 21 September 2023
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French journalist arrested over document leaks of alleged France-Egypt spy operation

French journalist arrested over document leaks of alleged France-Egypt spy operation
  • Report found that French intelligence information had been hijacked by Egypt to target smugglers
  • Ariane Lavrilleux was released on Wednesday after public outcry

LONDON:  French journalist Ariane Lavrilleux was arrested and her home searched earlier this week for reporting on the alleged hijack of French intelligence information by Egypt two years ago, according to Disclose and Lavrilleux’s lawyer.

Investigative website Disclose published a series of articles authored by the Lavrilleux in November 2021 based on hundreds of secret documents.

It said they showed how information from a French counter-intelligence operation in Egypt intended to track jihadist militants, codenamed “Sirli,” was used by the Egyptian state for “a campaign of arbitrary killings” against smugglers operating along the Libyan border.

Lavrilleux, an investigative reporter working in the Middle East and based in Cairo, was released Wednesday evening after nearly two days in police custody.

Virginie Marquet, the lawyer for Lavrilleux and Disclose, condemned the arrest saying the published information is of public interest and “a new, unacceptable attack on the confidentiality of sources.”

Marquet said: “I am appalled and worried about the escalation in attacks on the freedom to inform and the coercive measures taken against the Disclose journalist. This search risks seriously undermining the confidentiality of journalists’ sources.”

Rights groups denounced the arrest and called for the investigation against her to be dropped, saying that questioning “reporters about their confidential sources places them under unwarranted pressure and could have a chilling effect on defense reporting.”

The initial Disclose articles said French forces were complicit in at least 19 bombings against smugglers between 2016 and 2018 in the region.

The documents showed there were warnings from officials within the French government, but the operation was not called into question, Disclose said.

Its publication prompted France’s armed forces minister to call for an investigation for “violation of national defense secrecy,” and a case was opened in July 2022 by the Paris prosecutor’s office that was then placed in the hands of France’s domestic intelligence agency, DGSI.

With AFP


Rupert Murdoch steps down as chairman of Fox, News Corp

Rupert Murdoch steps down as chairman of Fox, News Corp
Updated 21 September 2023
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Rupert Murdoch steps down as chairman of Fox, News Corp

Rupert Murdoch steps down as chairman of Fox, News Corp
  • His son, Lachlan Murdoch, to replace him

LONDON: Rupert Murdoch has stepped down as the chairman of Fox Corp. and News Corp, ending a more than seven-decade career during which he created a media empire spanning from Australia to the United States.
His son, Lachlan Murdoch, will become the sole chairman of News Corp. and continue as the chair and CEO of Fox, the companies said on Thursday.
The news comes just months after Murdoch, 92, scrapped a plan that would have reunited his media empire by merging Fox and News Corp.
Murdoch, who has near-controlling stakes in both the companies, will be appointed chairman emeritus of both the companies.


Huawei to launch voice and video call app

Huawei to launch voice and video call app
Updated 21 September 2023
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Huawei to launch voice and video call app

Huawei to launch voice and video call app
  • GoChat Messenger will offer users free international calls, money transfers, other services

LONDON: Huawei Mobile Services announced on Thursday the addition of GoChat Messenger to the HUAWEI AppGallery, in collaboration with etisalat by e&.

GoChat Messenger is a free global voice and video calling app that offers a wide range of features, including free worldwide communication.

“The integration of GoChat Messenger, offered by etisalat by e&, into the Huawei Mobile Services’ ecosystem has been a remarkable achievement,” said William Hu, managing director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation.

“This latest addition further enriches our array of products, catering to the escalating need for enhanced connectivity in the digital era.”

The GoChat Messenger, which officially debuted by the UAE telecom operator in 2022, is extended to both Huawei users and etisalat by e& customers.

The all-in-one app provides users with a wide range of services such as high-definition video call, secure money transfers, entertainment, news updates, and access to attractive deals and home services, as well as a new artificial intelligence feature called GoChat GPT.

In a statement, Huawei said that the collaboration with etisalat by e& is a testament to the growing popularity of Huawei devices in the Gulf region and Huawei’s commitment to providing its users with innovative solutions.